Pcty 2013 cloud and open stack 052813

© 2013 IBM Corporation

IBM SmartCloudManaging the New Era of Computing

© 2013 IBM Corporation2 IBM Confidential

Fuels investments in

innovation

Drives need for continuous IT

optimization

Optimization Innovation

Today’s leaders are leveraging Cloud to balance optimizing their existing systems with Innovation

© 2013 IBM Corporation3

Leaders are using new technology, process models and business models to achieve their goals

Focus on Speed and Agility• Assemble solutions from verified software

components & services

• Dev / Ops process enables fast iterative development

• Fast deployment & redeployment of infrastructure resources using Software Defined Environments

Software DefinedEnvironment

Software DefinedEnvironment

Cloud Operating Environment

APIEconomy

APIEconomy

Focus on Operational Costs• Consolidation (solutions & infrastructure)

• Operations Automation (reduce skills & risk)

– Move from manual policy enforcement to analytics driven enforcement & optimization

Optimization InnovationReduce Cost & Minimize Risk Rapidly Add Business Value


Evolving IaaS to a more dynamic, analytics based Software Defined Environment

Infrastructure as a Service

Workload definition, Optimization, & OrchestrationWorkload definition, Optimization, & OrchestrationSoftwareDefined

Environment

SoftwareDefined

Environment Software Defined Compute

Software Defined Storage

Software Defined Networking

Resource Abstraction & Optimization

CapabilityValue

Embedded analytics

Workload-aware optimization

Integrated security & governance

Simplified & standardized management

Agile infrastructure

Understanding & programming workloads

OSLC

Workload definitionWorkload definition OptimizationOptimization OrchestrationOrchestration

Integrated Workload


Standardized infrastructure enables an open platform

OpenStack Compute (core)

OpenStack Object Store (core)

OpenStack Network (core)

OpenStack Dashboard (core)

OpenStack Image (shared service)

OpenStack Identity (shared service)

Platinum SponsorsPlatinum Sponsors Gold SponsorsGold Sponsors

TO

DA

Y

50Sponsors

50Sponsors

8,600+8,600+ IndividualMembers

189+ Orgs


Multiple pattern types enable an open ecosystem

• Highly automated deployments using expert patterns

• Business policy driven elasticity

• Built for the cloud

• Elastic workload management services

Best TCOcloud applications

• Automated deployment of middleware topologies

• Traditional administration & management

• Application & infrastructure driven elasticity

Improved TCOvirtualized applications

Standard TCOexisting applications

• Standard software installation and configuration

• Images created through extend/capture

• Traditional administration and management

• Infrastructure driven elasticity

Virtual Appliance

Metadata

Softwareapplication

Operatingsystem

Virtual Appliance

Virtual Appliance

Metadata

ApplicationServer

Operatingsystem

Virtual Appliance

Metadata

ApplicationServer

Operatingsystem

Virtual Appliance

Metadata

HTTPServer

Operatingsystem

Virtual Application PatternsVirtual System PatternsVirtual Appliances

Softwareapplication


A substantial improvement in agility, flexibility and efficiency through a programmable shared infrastructure

Before Software Defined Environment Software Defined Environment

Physical Server

Hypervisor

VM VM VM VM

Physical Server

Hypervisor

VM VM VM VM

Physical Server

Hypervisor

VM VM VM VM

Physical Server

Hypervisor

VM VM VM VM

Physical Server

Hypervisor

VM VM VM VM

Physical Server

Hypervisor

VM VM VM VM

Physical Server

Hypervisor

VM VM VM VM

Physical Server

Hypervisor

VM VM VM VM

Software Defined InfrastructureSoftware Defined Infrastructure

++

+

++

+

PolicyPolicyPolicy

Policy

++

+

++

+

Policy & automationPolicy & automation

• Static IT deployments inhibit fast response to business needs

• Manual optimization and reconfiguration drive costs up

• Manual compliance checking adds to business risk

• Dynamic IT deployments improve response to business needs on existing infrastructure

• Analytic based optimization improves efficiency

• Analytics based compliance checking reduces security exposure

Manual Patterns AnalyticsPolicy

Enforcement


Achieving cost effectiveness, simplicity and scale with Cloud services

Installation Installation

Storage Storage

Servers Servers

Configuration Configuration

Integration Integration

Maintenance Maintenance

Runtime Runtime

Data Queries Data Queries

Composition Composition

Traditional SW package

Cloud Service

Clie

nt

man

ages

Ven

do

r Man

ages in

Clo

ud

Clie

nt

Man

ages Service delivers:

Installation Core configurations Infra management Automatic scaling Integration Tuning Built in security Self service Pay as you go

StandardizationStandardization

OPEX savings + faster time to valueOPEX savings + faster time to value


Developer centric platform, marketplace and services in a Cloud Operating Environment

Platformas a

Service


Cloud Operating

Environment

Cloud Operating

Environment

datastoredatastore mobilemobile devdevopsopsmiddlewaremiddleware ServicesServices

Traditional Middleware-based

Workloads


Workloads

Services & Composition Patterns Services & Composition PatternsAPI & Integration

Services


Environment

SoftwareDefined





CapabilityValue

Fast, automated composition of services

Differentiated service plans

Repeatable patterns-of-expertise

Open ecosystem of composable services

Optimized workload deployment

Integration with systems of record TOSCA


1. Create / Deploy app

2. Add database service

3. Extract social media data into

database

4. Add social analytics service

5. Add Monitoring

service instance

Minimizing complex tasks with repeatable, optimized service composition and deployment

Iterate

Task:Create application that

analyses sentiment about certain topics in social media


Speeding time to market with innovative new services

Define Infrastructure

Patterns

Define Process

Model

Integrate with Internal &

External Services

RequestService

Create a New Cloud ServiceCreate a New Cloud Service

CLOUD ADMIN END USER

Publish Service

Compose Workload

Import or define the structural model of the

Cloud Service

Define images & patterns for

deployment and lifecycle mgmt

Import or define the process model of the Cloud service

Integrate app data, monitoring & security with

internal & external services

Publish the service in he

catalogue

Request the service, fully

automated, with an intuitive user

interface


Accessible business services available to third-party innovators via API Economy and an end user empowered Marketplace

External EcosystemExternal

Ecosystem

MarketplaceMarketplace SolutionsAppApp

APIAPI

APIEconomy

APIEconomy

servicesservices

APIAPI

analyticsanalytics

APIAPI

commercecommerce

APIAPI

collaborationcollaboration

APIAPI

locationlocation

APIAPI

datadata

APIAPIAPIAPI

Softwareas a

Service

Platformas a

Service


Cloud Operating

Environment

Cloud Operating

Environment



Workloads


Workloads


Services


Environment

SoftwareDefined





CapabilityValue

Rapid application development & delivery

API-accessible applications

Multi-channel integration

Composition of services

Marketplace of internal & external services

OAuthOAuth


IBM SmartCloud capabilities in tune with our clients needs to deliver rapid value

External EcosystemExternal

Ecosystem

MarketplaceMarketplace SolutionsAppApp

APIAPI

APIEconomy

APIEconomy

servicesservices

APIAPI

analyticsanalytics

APIAPI

commercecommerce

APIAPI

collaborationcollaboration

APIAPI

locationlocation

APIAPI

datadata

APIAPIAPIAPISoftware

as aService

Platformas a

Service


Cloud Operating

Environment

Cloud Operating

Environment



Workloads


Workloads


Services

Workload definition, Optimization, & OrchestrationWorkload definition, Optimization, & Orchestration

SoftwareDefined

Environment

SoftwareDefined





Analytics Commerce CollaborationIBM Marketing CenterIBM Digital Analytics

IBM Sterling B2B Collaboration

IBM Emptoris Spend Analysis

IBM DemandTec Price Optimization

IBM SmartCloud for Smarter Commerce

IBM SmartCloud Engage

IBM Intelligent Water

IBM Smarter Workforce

Optimized Workload Deployment Integration with Systems of Record

IBM Application PatternsIBM SmartCloud Continuous Delivery

IBM SmartCloud OrchestratorIBM PureApplication System

IBM Cast Iron Cloud Integration

Embedded Analytics Workload-aware Optimization

Integrated Security

IBM PureFlex System

IBM SmartCloud Monitoring IBM SmartCloud SecurityIBM SmartCloud Storage IBM SmartCloud Entry

IBM SmartCloud Cost Management

IBM DataPower Integration

© 2013 IBM Corporation14 IBM Next Generation Hybrid Architectures

A next era open architecture is fundamental to your cloud journey


So are those key 9 steps that many of our clients shared with us ..

1. Assemble your (cloud consumer) decision team

2. Develop business case and an enterprise cloud strategy

3. Select cloud deployment model(s)

4. Select cloud service model(s)

5. Determine who will develop, test and deploy the cloud services

6. Develop a proof-of-concept before moving to production

7. Integrate cloud solution(s) with existing enterprise services

8. Develop and manage Service Level Agreements (SLA)

9. Manage the cloud environment


Get Started TodayLearn & engage

openstack.org cloud-council.org bit.ly/10GCW7n

ibm.co/10huGZV ibm.co/10tE3Ha

TOSCA

ibm.co/10GTW4y

Take a test drive !

Project ICAPTechnology Preview

Project ICAPTechnology Preview

IBM SmartCloud Orchestrator

IBM SmartCloud Orchestrator

SmartCloud MonitoringApplication Insight
