gives your businessthe tools to reach morelocal customers

Meet Patch

Why Patch?

Patch Business Solutions

How can we help you grow your business?

Meet Patch

4

Patch at a Glance

Local Editor

Local Content

Local Conversation

Local Events &Announcements

Local Commerce

Why advertise online?

WWW

Sources: Harris Interactive, March 2011 through May 2011; Pew Internet Research, December 2011; Patch Internal Data, 2012

79%of consumers use the internet as a chiefsource for local newsand information

70%of consumers checked

an online source before visiting a local business

or restaurant

Who’s on Patch?

2XPatch householdincomes are doublethe national average

72%have sharedcontent withfriends and family

73%of Patch users are highly interested in patronizinglocal businesses

87%of site visitorsare local

42%of usershave children

87%of a town’spopulation visitsPatch monthly

6

Grassroots Marketing• In-Town Events• Sports Team Sponsorships• Local Media

AOL Distribution• AOL Homepage• AOL Mail• AOL Real-Time Messages

Search Engines• SEO• SEM• Google News

Content Partnerships• Starbucks Digital Network• Outbrain• Regional TV and Print Publications

Social Media• Twitter & Facebook Pages• Facebook Ads• Integrated Sharing Functionality

Digital• Ad.com Network• Google Display Network• Geo-Targeted Campaigns

How We Market Ourselves

Why Patch?

Measurable Results: Online and Off

Affordable Ad Solutions

Targeted Local Audience

The Patch Difference

8

The Leader in Content, Commerce, and Conversations

Patch Business Solutions

10

Ad 1 Examples [300 x 60]

Ad 2 Examples [300 x 250]

Leaderboard Ad Examples [728 x 90]

Homepage Ad Opportunities and Examples

Leaderboard Ad Examples [728 x 90]

11

Article Page Ad Opportunities and Examples

Ad 1 and Ad 7 Examples [300 x 60]

Ad 2, Ad 3 and Ad 4 Examples [300 x 250]

Ad 5 Examples [300 x 120]

12

• Post photos, videos and links• Respond to customer reviews• Announce upcoming event

• Track online presence with yourreporting dashboard• Add and update business info

Why Claim?

Do you own or manage thislocation? Claim it!

Claim Your Listing

13

Benefits• Exclusive placement in daily and

weekly eNewsletter• Unique local reach, with 1,600+

subscribers per Patch on averageeNewsletters

eNewsletter

60% eNewsletter readership has increased by 60% in the past year

3X eNewsletter subscribers are 3x more engaged in local content than traditional web audiences

Thank you.

Let’s work together