gives your businessthe tools to reach morelocal customers
Meet Patch
Why Patch?
Patch Business Solutions
How can we help you grow your business?
Meet Patch
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Patch at a Glance
Local Editor
Local Content
Local Conversation
Local Events &Announcements
Local Commerce
Why advertise online?
WWW
Sources: Harris Interactive, March 2011 through May 2011; Pew Internet Research, December 2011; Patch Internal Data, 2012
79%of consumers use the internet as a chiefsource for local newsand information
70%of consumers checked
an online source before visiting a local business
or restaurant
Who’s on Patch?
2XPatch householdincomes are doublethe national average
72%have sharedcontent withfriends and family
73%of Patch users are highly interested in patronizinglocal businesses
87%of site visitorsare local
42%of usershave children
87%of a town’spopulation visitsPatch monthly
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Grassroots Marketing• In-Town Events• Sports Team Sponsorships• Local Media
AOL Distribution• AOL Homepage• AOL Mail• AOL Real-Time Messages
Search Engines• SEO• SEM• Google News
Content Partnerships• Starbucks Digital Network• Outbrain• Regional TV and Print Publications
Social Media• Twitter & Facebook Pages• Facebook Ads• Integrated Sharing Functionality
Digital• Ad.com Network• Google Display Network• Geo-Targeted Campaigns
How We Market Ourselves
Why Patch?
Measurable Results: Online and Off
Affordable Ad Solutions
Targeted Local Audience
The Patch Difference
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The Leader in Content, Commerce, and Conversations
Patch Business Solutions
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Ad 1 Examples [300 x 60]
Ad 2 Examples [300 x 250]
Leaderboard Ad Examples [728 x 90]
Homepage Ad Opportunities and Examples
Leaderboard Ad Examples [728 x 90]
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Article Page Ad Opportunities and Examples
Ad 1 and Ad 7 Examples [300 x 60]
Ad 2, Ad 3 and Ad 4 Examples [300 x 250]
Ad 5 Examples [300 x 120]
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• Post photos, videos and links• Respond to customer reviews• Announce upcoming event
• Track online presence with yourreporting dashboard• Add and update business info
Why Claim?
Do you own or manage thislocation? Claim it!
Claim Your Listing
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Benefits• Exclusive placement in daily and
weekly eNewsletter• Unique local reach, with 1,600+
subscribers per Patch on averageeNewsletters
eNewsletter
60% eNewsletter readership has increased by 60% in the past year
3X eNewsletter subscribers are 3x more engaged in local content than traditional web audiences
Thank you.
Let’s work together