Paradigm Shift of Geospatial Information Service:From Mass Production to Mass Customization

- A Case Study of Korea NGII -

Sanghee Shin(Gaia3D)Woon-jong Yeo(NGII)Bosung Kim(NGII)

2016. 7. 27.

National GeographicInformation Institute shshin@gaia3d.com

Background of this project

3

User friendly

Map sheets based download

Products based download

Ready-to-use

Need to do additional job for the users purpose.

Format, CRS conversion, layer extraction…

Up-to-dated

Seems very slow update cycle, that’s not true though.

Concurrency issue between map products.

è What are the main reasons of this dissatisfactions?

Voice of customers

To meet customers’ needs, NGII looks into different approach

With current system, hard to meet various customer needs

Customers want ‘ready to use’ products

Low customer satisfaction

4

Background

Too many products(Topo, TileMap, GeoPDF…)

Too many scales(1K, 5K, 10K, 25K…)

Map sheets based update and managing

Many resources are required to maintain & produce various maps

Hard to utilize old data

5

Paper map minded

Mass production

Supplier mindset

Current status in NGII

1

2

3

4

5

6

Paper map minded

Mass production

Supplier mindset

Geographic Information oriented

Toward mass customization

User friendly mindset

<Present> <Future>

1. Customers want more personalized products2. New flexible system is required to meet customer needs

So, what should we do next?

What is mass customization?

What is Mass Customization?

… is a technique to produce customized products at lower cost associated with mass production. “ ”

Mass Customization = Mass Production + Customization

8

Mass Production Mass Customization

Big Mac BurgerCheese BurgerShanghai BurgerChicken McNuggetsMac WingMcCafe Coffee …

Ham SandwichesTuna SandwichesChicken TeriyakiTurkey Breast SandwichesHam, Egg & CheeseCoffee, Drinks…

è What’s difference between McDonald’s and Subway?

9

When you visit McDonald’s…

“1 big mac, 1 chips and coke please”

10

1. Bread types2. Bacon, egg option3. Vegetables4. Sauces 5. Drinks

11

If you are in Subway…

1 Breads2

Vegetables

3 Sauces

12

Mass CustomizationMaterials(Bread, Vegetables) oriented

Mass ProductionProducts(Burger, Chips) oriented

13

Geospatial Mass Customization

“ ”15

… is a system to produce customized G.I. to meet customers personalized needs at geospatial object level.

è From pre-produced map to on-demand geo-information

Geospatial mass customization?

Variety of Customer Needs1

Customer’s Higher Expectation2

Fast Changing IT Environment3

16

To meet and respond to

for the overall efficiency and customer satisfaction.

Why we need geospatial mass customization?

• Traditional paper map • Cartographic representation is very importantPaper Map

• Digitalized paper map • Managed just like paper map(map no, sheets…)• File based

Digital Map

• Seamless digital map covering whole Korea• Layer by layer management• Still Map publishing concept

SeamlessDigital Map

• Geospatial object based management • Time series management of all the geospatial object• No more map concept

GeospatialMass Customization

Pas t

to

Future

17

Evolution of NGII’s service

What should we do to implementgeospatial mass customization?

Integrated DB

Present Future

SeamlessDigitalMap

DXF

Shape

DXF

Shape

NGI

PDF

GML

Imagery

DEM

NIX

IMG

PDF

ASCII

Vector DataSilo

Shape

DXF

Shape

GeoPackage

PDF

KML

Imagery

DEM

GeoTIFF

IMG

ASCII

VRMLPoint Cloud

GeoPackage

GMLNGI

Raster DataSilo

Point CloudSilo

19

è From file based to DB based

Need to change data flow…

20

Data updating policy can be changed…

Present

1. Product(Map) centric

2. Release whole coverage

3. Periodic regular update as main source

4. Occasional update as supplement

5. Seamless digital map as master DB

6. Coverage based versioning

Future

1. Geospatial object(layer) centric

2. Release changed objects

3. Occasional update as main source

4. Periodic update as supplement

5. Framework data as master DB

6. Object based versioning

Geo

spat

ial

Mas

sC

usto

miz

atio

n

1/25,000

1/5,000

1/50,000

PhysicalProducing

LogicalProducing

Object centric producing system

Largest scaledata

1/1,000(City)

1/5,000

1/25,000

1/50,000

Physicalproducing

Physicalproducing

Physicalproducing

Physicalproducing

Scale centric producing system

21

From physical scale to logical one

22

From map publishing process to business logic

Process Process Process Process

Imagery VectorMaps

ControlPoints POI

Process Process Process Process

Application Application Application Application

IntegratedMaster

DB

ProcessProcess

FormatConvert

CRS Support

Import/Export

QualityTest

Application Application Application Application Application

Objects & business based managementProducts & process based management

Real Implementation:A Pilot System

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Data Process Change

ProductOrder

MapProducts

Thematic Data

MapProcessing

Thematic DataProducing

Data Updating

ProducingOrder

OrderedProducts

Thematic Data

MapProcessing

Thematic DataProducing

Data Updating

Data Updating

Mass Customization

Mass Production

25

Conceptual Architecture of Pilot System

FrameworkData

+POI

+…

Storagefor

OutsourcingManagement

ProductStock

MasterDB

(Versioning)

QualityTest

Import

Export

Commit

Authorization

Checkout

Mas

sPr

oduc

tion

Mas

sC

usto

miz

atio

n

TemporalDownloadStorage

Read-OnlyFormat

CRS

Time

Read-Only

<NGII:National Geographic Information Institute> <Customer>

<Supplier>

1 2 3FWZ(Free Work Zone)

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2 Main Components of Pilot System

1 Spatial object versioning system - Who edited when and what?- Store only changed object information- Could manage time-series data - Object based management- Base system for fast updating

1. Improve quality 2. Meet various needs flexibly3. Detect change object by object

2 Mass customization service system- Provide object centric information- Can select time, format, coordinate system

based on users requests- Provide data only users want- Provide data with styling file

1. Provide ‘ready-to-use’ data2. Provide customized data3. Increase visibility of data

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Spatial object versioning system

• Could detect changed objects very easily• Could rollback to specific time• Could service objects at different time through OGC standard

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Mass Customization Service System

SHP + QGIS style file

GeoTIFF (compressed)

JPEG + JGW

GeoPackage(Vector+Raster)

TXT, CSV …

Original Data Service Format

FrameworkData

Road

Railway

Building

Topography

AdministrativeBoundary

CadastralMap

POI

Raster

Ortho Photo

DEM

Format

CRS

Time

Theme

Area

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Mass Customization Service System(Continued)

① Data search

Selected area

② Data type, format, SRS③ Data time ④ Request

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Mass Customization Service System(Continued)

Detailed order information

& processing status

Order list( Past and current)

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Expected Benefits

Could improve data quality through seamless editing and spatial versioning

ImprovedData Quality

Could improve synchronization across products through conflation of data into single maintenance database

ImprovedSynchronization

Could improve flexibility & speed to market of future products with highly integrated value chain

ImprovedFlexibility

Could easily respond to fast changing IT environment and various customers needs

Easy Responseto

Various Needs

Could enable ease of maintenance and future development by providing flexibility

Easeof

Maintenance

Thank you!

Q&A