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OpenCoffee PresentationFebruary 22, 2013
Panayiotis VitakisVP Operations
Persado is Marketing Persuasion Technology
[def.] Transform the manual message creation for multi-channel digital
marketing into a mathematical and data-driven process that automatically
generates and selects the marketing messages that work best
Home/Landing Pages
Display Banners
In-App
AdWords
SMS
Billions of Impressions
Upstream spin-out in December 2012
6 offices (NYC, Redwood City, Rio, London, Rome, Athens)
65 people globally (40+ in Athens)
$15M funding led by Bain Capital
Numerous patents pending
Persado in brief
Innovation is a state of mind
$20 mil 2+ yrs
Upstream Investment
Trying to solve difficult problems requires commitment, but is worth it
Scaling
The next frontier for startup hiring
Heroes don’t scale. Fix the job description.
Hint: are you having trouble finding people with the right profile?
Build teams around “real” people
If an employee looks like 50% of what you need for a new job opening, give her the job*.
Hire a replacement.
Hire from within
* Robert Townsend, AVIS CEO (1962-1965)
It will be too late to look for one when the time comes.
Side benefit: you get better people
Always hire your successor
