Upload
nokiaappforumbulgaria
View
115
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
© 2010 Nokia
Ovi Store - the channel for your success
Jure SustersicDeveloper RelationsForum Nokia EMEA
5/20/2010 © 2010 Nokia 2
Nokia App Cycle Explained
4. Productive Tools and SDKs4. Productive Tools and SDKs4. Productive Tools and SDKs4. Productive Tools and SDKs lower
development costs.
5. Technical services5. Technical services5. Technical services5. Technical services shorten
time “from concept to
market.”
6. Go6. Go6. Go6. Go----totototo----market programsmarket programsmarket programsmarket programs
accelerate the adoption of
applications
1. Creation of a global pool of 1. Creation of a global pool of 1. Creation of a global pool of 1. Creation of a global pool of
device customers with different device customers with different device customers with different device customers with different
needsneedsneedsneeds
5. 5. 5. 5. OviOviOviOvi Store to access the marketStore to access the marketStore to access the marketStore to access the market
Get access to NokiaGet access to NokiaGet access to NokiaGet access to Nokia’’’’s global and s global and s global and s global and
local customer baselocal customer baselocal customer baselocal customer base
3. Robust Application frameworks (Web, 3. Robust Application frameworks (Web, 3. Robust Application frameworks (Web, 3. Robust Application frameworks (Web,
Qt, J2ME)Qt, J2ME)Qt, J2ME)Qt, J2ME)
Enable Development of cross platform
applications
2. Device Platforms (2. Device Platforms (2. Device Platforms (2. Device Platforms (SymbianSymbianSymbianSymbian, , , , MeeGoMeeGoMeeGoMeeGo, , , ,
Series40)Series40)Series40)Series40)
streamline the development process.
5/20/2010 © 2010 Nokia 3
From developer’s perspective
• Design!
• Develop!
• Distribute!
© 2010 Nokia
Nokia app distribution matrix
Ovi Store
3rd Party Channels
Content Aggregators & Operators
Pre-Load
© 2010 Nokia
5 © 2009 Nokia
Why Nokia Created Ovi Store
• Combines the best features, existing audiences and
extensive partnerships in Nokia’s content services
into one unified service
• Builds on years of Nokia’s global and local
distribution experience, content partnerships and
millions of existing registered developers in Nokia’s
developer community
• Nokia’s next generation content service is intuitive,
consumer-centric, and encourages discovery,
consumption and sharing of mobile content
© 2010 Nokia
6 © 2009 Nokia
What is Ovi Store?
• Powerful channel with content from a globaldeveloper base
• Free and premium content• Content available by category, device and market• Wide coverage of content:
– Applications– Widgets– Video– Personalization– Games– Audio
© 2010 Nokia
Better and Better in Fast Iterations
Fully localized
in 18 countries
Integrated mobile
billing with
60 operators
Top 5 countries(in alphabetical order)IndiaIndonesia
ItalyRussiaUnited Kingdom
Close to 15
download
s per
second
90% served in local language
© 2010 Nokia
9 © 2009 Nokia
Wide range of devices supported
Experience
S60 /
Symbian
Desktop*
Series 40
PC
Example
devices
Web browser
All S60 3.2
Some S60 3.1N96
S60 5.0 and later Nokia 5800, N97
Web Runtime widget / Flash
Web Runtime widget with
touch support
All Series 40 products with
XHTML-MP browserVarious
S40 6.2, 7.x, 8.1 and 9.1
with QVGA and HVGA
Nokia 5220
Nokia 6300Java client
Mobile Web browser
Supported
devicesPlatform
Mobile web browserAll S60 products with
XHTML-MP browserVarious
* “Desktop experience is browse only and does not support side loading "
Maemo 5 and higher Nokia N900Mobile Web browserMeeGo
© 2010 Nokia
Content Formats Supported
Content format Possible content areas
File extensions Availability
Symbian application (must be Symbian Signed to pass QA)
Applications - *Games - *
.sis .sisx All publishers
Java application (must be Java Verified to pass QA)
Applications - *Games - *
.jar +.jad All publishers
WRT widget Applications - *Games - *
.wgz All publishers
Flash application Applications - *Games - *
.sis .sisx .nfl All publishers
Ovi Application (future) Applications . All publishers
Audio Personalization - .mid .mp3 .mp4 .aac.amr
Premium publishers only
Video Personalization - .3gp .mp4 Premium publishers only
Theme Personalization - Theme .sis .nth Premium publishers only
Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only
Video center stream Videos .vcfg Premium publishers only
10 © 2009 Nokia
© 2010 Nokia
Expanding Co-operation & ChoiceAustralia
Austria
Denmark
Finland
France
Germany
Ireland
Italy
Netherlands
Norway
Poland
Russia
Singapore
Spain
Sweden
Switzerland
UK
USA
© 2010 Nokia
12 © 2009 Nokia
Opportunity for Content Publishers
• 70/30 revenue share*
• Payment via credit card and premium SMS
•Worldwide distribution and visibility
• Self-service content publishing via Publish.ovi.com
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges
© 2010 Nokia
Publish to Ovi (publish.ovi.com)
• Self-service tool allowing publishers to easily distribute and monetize content on Ovi.
• Benefits of publishing on Ovi:
– Easy access to a single channel reaching millions of consumers worldwide
– Monetize applications and content with Nokia-provided billing
– Fast time to market via self-serve publishing
– Real time sales and usage reports
• Liberal content validations and quality assurance procedures make it easy for publishers to get content to market.
© 2010 Nokia
Content Publishing Flow
Content partner
Registration
& Validation
Add new
Content items
Add
Metadata
QA
process
Content
published
Content
promotion
and sales
Payment Reporting
14 © 2009 Nokia
© 2010 Nokia
15 © 2009 Nokia
Registration and Content Input
• To publish on Ovi Store, register at http://publish.ovi.com. Registration validation normally within 48 hours
• Content input on Ovi Store is done through a self-servicecontent intake portal
• Published content is available for download and consumption on Nokia devices worldwide
© 2010 Nokia
Overview of content metadata
• Descriptive text or graphics are included in a content item or file. A content item contains one set of metadata, which can be used by several files.
• Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content.
• Content descriptions can have translations for multiple markets (optional, but recommended)
• Some of optional metadata is especially targeted to promote content in spotlight and are recommended to be filled in by content partner
© 2010 Nokia
17 © 2009 Nokia
QA Process
• All content items submitted for publishing go through a quality assurance process.
• The main purpose is to ensure consumers receive quality content and application experiences through Ovi Store.
• Nokia tests content prior to publishing to ensure consumers experience the same level of high quality across all content types in the Ovi Store.
• To provide problem free end-user experiences, Symbian applications must be Symbian signed and Java applications must be certified and properly tested by developer
• Uploaded content should be live within 5 business days after QA
© 2010 Nokia
Commercial FrameworkRewarding revenue share of 70%
• For credit card transactions developers receive 70% of the end user price, less
applicable taxes, for transactions through direct mobile carrier billing,
developers receive 70% of the end user price, less applicable taxes and fixed
billing charges
Co
nsu
me
r p
rice
15%of gross
Taxes
€ 0.75
40%of gross less
taxes
Billing Charges
€1.70
70% after taxes
and charges
30%after taxes,
billing charges
Publisher Share
€1.785
Nokia/Other Share
€0.765
Approximately 92% to
operator; 8% to billing partner
Co
nsu
me
r p
rice
(€5.00)
18 © 2009 Nokia
© 2010 Nokia
Choosing Price Points
Example
© 2010 Nokia
Promotional Opportunities
20 © 2009 Nokia
• Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store.
• Spotlight provides marquee exposure to a targeted audience actively looking for mobile content.
• Other co-marketing opportunities available
• Nokia recommends
• Co-marketing campaigns
• Deep-linking
© 2010 Nokia
Ovi Publish Online Banner Generator
Choose language
Link from
publish.ovi.com
Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to
easily design your own personalized "Available on Ovi“ banners
© 2010 Nokia
Upload your
application logo
Enter application details, choose a device
image and a banner “call to action”
choose a color
Generate banners
Cut and past banner code to your blog or web site
© 2010 Nokia
24 © 2009 Nokia
Reporting and payment
• Content publishers of Ovi store can get real time reports and statistics about their application/merchandise sales on a dashboard view inside Ovi Publish
• Ovi Store’s reporting tool provides following details for publishers
– Downloads (total, by item, by device, by country)
– Estimated revenue ( total, by item, by device, by country)
• Nokia manages payments back to publishers
5/20/2010 © 2010 Nokia 25
Ad-Funded models?
• InnerActive Ad-Optimisation platform for Developers• We uploaded nine games using the InnerActive SDK to Ovi
Store," reports Mathieu Castelli, CEO and founder of C4M, publisher of a successful game series. "Once it was implemented in our main engine, we started releasing paid and ad-funded version of our apps with no extra effort," Castelli says.
5/20/2010 © 2010 Nokia 26
Premium only?
• Office Suite from MobiSystems ($19.99)Nikolay Kussovski, CTO of MobiSystems. "We have increased our sales in the
European market due to Ovi marketing efforts and opportunities. We have
also entered new markets in Asia and South America and we have increased
brand awareness for the OfficeSuite through the different promotions and
banners on Ovi Store."
5/20/2010 © 2010 Nokia 27
Freemium
• HandyWi lets consumers find and connect to millions of hotspots around the world, and easily re-establish connections to private portals without having to re-navigate cumbersome login forms.
– Since it was made available in Ovi Store, HandyWi has been downloaded over 475,000 times in 199 countries.
– "Since publishing on Ovi Store we have seen a 200% increase in the number of registered user on the website HandyWi.com. We have also seen a more then 300% increase in the amount of advertising revenues. Ovi Store by Nokia has helped us to become the number one Wi-Fi utility for Nokia Symbian devices.“
– Upsell to HandyWi+ ($2.99)
5/20/2010 © 2010 Nokia 28
Freemium contd
• Shazam comes in a free version and a premium version. After 30 days the consumer can pay a one-time fee of $4.99 USD for continued premium service, or use the limited version for free.
• “Four weeks after we launched on the Ovi Store, we became the number one download. Eighty-five percent of the consumers who downloaded the app became active users.“
• Shortly after launch Shazam doubled the amount of countries they were in from 60 to over 120.
5/20/2010 © 2010 Nokia 29
Taking Charge of Your Mobile Brand
Company Confidential
• Print ads from Metro Sweden promote
Nokia N97 mini, Ovi Store, and Metro widget
• Ovi Store featured placement for Metro
widget
• ‘The traffic implications of having Metro
News on Nokia devices are huge.’
• ‘The decision to launch a news widget on
the N97 was an easy “yes”.’
• ‘Within 8 weeks, we had a product
delivering rich content in 8 languages.’
5/20/2010 © 2010 Nokia 31
www.oviappwizard.com
Fastest Way to Create an App for Ovi Store.
• Mobilize your RSS/ATOM based web content in just minutes!• Create apps that work on nearly every Ovi Store supported handset• Reach millions of Ovi Store users with your existing RSS/Atom based web
content feeds (news, blog)
5/20/2010 © 2010 Nokia
May 20, 2010
Introduction to Forum Nokia
5/20/2010 © 2010 Nokia 33
We are dedicated to supporting third-party developers and
publishers who bring locally relevant content to Nokia devices
around the globe.
Forum Nokia
5/20/2010 © 2010 Nokia 35
35 © 2005 Nokia
Who Does FNDC Serve?We are serving Developers. We are serving Publishers.
Business
City Guides & Maps
Entertainment
Music
News & Info
Photo & Video
Reference
Social Networks
Sports
Utilities
ApplicationsApplications
Action
Adventure
Arcade
Card & Casino
Education
Puzzle
Sports
Strategy
Trivia
Word
City
GamesGames
Music
Podcasts
Video
Audio/VideoAudio/Video
Ringtones
Themes
Wallpapers
PersonalizationPersonalization
Native apps for great performance: Qt
Web apps, the easiest way for web
developers to create mobile apps: Web
(HTML/CSS/JavaScript]
Java apps for hundred of millions of devices:
Java J2ME
&
5/20/2010 © 2010 Nokia 36© 2010 Nokia 36
Forum Nokia MembersAround The World
Source: Forum Nokia, February 2010
Americas
15.8%
EMEA
50.3%
Rest of Asia
17.7%
India
7.2%
China
9.0%
5/20/2010 © 2010 Nokia 38© 2010 Nokia 38
http://www.facebook.com/nokia http://www.youtube.com/user/nokiadevforum
http://www.youtube.com/user/NokiaConversations
http://www.youtube.com/user/nokia
http://twitter.com/forumnokia
PRO Accelerator
PRO
Launchpad
Champions
Wikis
Discussion Boards
Blogs
Developer Libraries
SDKs
White Papers
Plug-ins
Code Samples
Podcasts
Video
Newsletters
eLearning
Forum Nokia CommunityAn active developer community with over 1.5 million unique visitors
per month
www.forum.nokia.com
ResourcesResources ToolsTools FeedbackFeedback ProgramsPrograms
Social MediaSocial Media
5/20/2010 © 2010 Nokia 39
• Developer relations from global
to regional
• More “human” and “people”
related
• Connecting People—Connecting
Developers
and their apps to relevant
markets
What Makes Forum Nokia Unique?Our Global reach combined with a local focus
Completeness of Vision
Niche Players
Abilit
y to E
xecu
te
Visionaries
Challenges Leaders
Source: Gartner (December 2009)
NokiaApple
GoogleAdobe
Sybase
Netbiscuits
Volantis Systems
MicrosoftmBlox
Qualcomm Research In MotionInfoGin
UsablenetPalm
Air2Web
As of October 2009
5/20/2010 © 2010 Nokia 40© 2010 Nokia 40
360° Developer Experience (DX)
Feedback
Distribution,
Marketing, and
Monetization
Development
and Testing
Getting started
Join Forum Nokia
11
22
3344
55
5/20/2010 © 2010 Nokia 43© 2010 Nokia 43
Thank you!
http://forum.nokia.com
http://publish.ovi.com