©2010 Nokia

Ovi Store - the channel for your success

Jure SustersicDeveloper RelationsForum Nokia EMEA

©2010 Nokia

Nokia app distribution matrix

Ovi Store

3rd Party Channels

Content Aggregators & Operators

Pre-Load

©2010 Nokia

5 © 2009 Nokia

Why Nokia Created Ovi Store

• Combines the best features, existing audiences and extensive partnerships in Nokia’s content services into one unified service

• Builds on years of Nokia’s global and local distribution experience, content partnerships and millions of existing registered developers in Nokia’s developer community

• Nokia’s next generation content service is intuitive, consumer-centric, and encourages discovery,

consumption and sharing of mobile content

©2010 Nokia

6 © 2009 Nokia

What is Ovi Store?

• Powerful channel with content from a globaldeveloper base

• Free and premium content• Content available by category, device and market• Wide coverage of content:

– Applications– Widgets– Video– Personalization– Games– Audio

©2010 Nokia

Better and Better in Fast Iterations

Fully localized

in 18 countries

Integrated mobile

billing with

60 operators

Top 5 countries(in alphabetical order)IndiaIndonesia

ItalyRussiaUnited Kingdom

Close to 15

download

s per

second

90% served in local language

©2010 Nokia

9 © 2009 Nokia

Wide range of devices supported

Experience

S60 /

Symbian

Desktop*

Series 40

PC

Example

devices

Web browser

All S60 3.2

Some S60 3.1N96

S60 5.0 and later Nokia 5800, N97

Web Runtime widget / Flash

Web Runtime widget with

touch support

All Series 40 products with

XHTML-MP browserVarious

S40 6.2, 7.x, 8.1 and 9.1

with QVGA and HVGA

Nokia 5220

Nokia 6300Java client

Mobile Web browser

Supported

devicesPlatform

Mobile web browserAll S60 products with

XHTML-MP browserVarious

* “Desktop experience is browse only and does not support side loading "

Maemo 5 and higher Nokia N900Mobile Web browserMeeGo

©2010 Nokia

Content Formats Supported

Content format Possible content areas

File extensions Availability

Symbian application (must be Symbian Signed to pass QA)

Applications - *Games - *

.sis .sisx All publishers

Java application (must be Java Verified to pass QA)

Applications - *Games - *

.jar +.jad All publishers

WRT widget Applications - *Games - *

.wgz All publishers

Flash application Applications - *Games - *

.sis .sisx .nfl All publishers

Ovi Application (future) Applications . All publishers

Audio Personalization - .mid .mp3 .mp4 .aac.amr

Premium publishers only

Video Personalization - .3gp .mp4 Premium publishers only

Theme Personalization - Theme .sis .nth Premium publishers only

Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only

Video center stream Videos .vcfg Premium publishers only

10 © 2009 Nokia

©2010 Nokia

Expanding Co-operation & Choice

Australia

Austria

Denmark

Finland

France

Germany

Ireland

Italy

Netherlands

Norway

Poland

Russia

Singapore

Spain

Sweden

Switzerland

UK

USA

©2010 Nokia

12 © 2009 Nokia

Opportunity for Content Publishers

• 70/30 revenue share*

• Payment via credit card and premium SMS

•Worldwide distribution and visibility

• Self-service content publishing via Publish.ovi.com

*For credit card: Less applicable taxes.

*For mobile billing: Less applicable taxes and fixed billing charges

©2010 Nokia

Publish to Ovi (publish.ovi.com)

• Self-service tool allowing publishers to easily distribute and monetize content on Ovi.

• Benefits of publishing on Ovi:

– Easy access to a single channel reaching millions of consumers worldwide

– Monetize applications and content with Nokia-provided billing

– Fast time to market via self-serve publishing

– Real time sales and usage reports

• Liberal content validations and quality assurance procedures make it easy for publishers to get content to market.

©2010 Nokia

Content Publishing Flow

Content partner

Registration

& Validation

Add new

Content items

Add

Metadata

QA

process

Content

published

Content

promotion

and sales

Payment Reporting

14 © 2009 Nokia

©2010 Nokia

15 © 2009 Nokia

Registration and Content Input

• To publish on Ovi Store, register at http://publish.ovi.com. Registration validation normally within 48 hours

• Content input on Ovi Store is done through a self-servicecontent intake portal

• Published content is available for download and consumption on Nokia devices worldwide

©2010 Nokia

Overview of content metadata

• Descriptive text or graphics are included in a content item or file. A content item contains one set of metadata, which can be used by several files.

• Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content.

• Content descriptions can have translations for multiple markets (optional, but recommended)

• Some of optional metadata is especially targeted to promote content in spotlight and are recommended to be filled in by content partner

©2010 Nokia

17 © 2009 Nokia

QA Process

• All content items submitted for publishing go through a quality assurance process.

• The main purpose is to ensure consumers receive quality content and application experiences through Ovi Store.

• Nokia tests content prior to publishing to ensure consumers experience the same level of high quality across all content types in the Ovi Store.

• To provide problem free end-user experiences, Symbian applications must be Symbian signed and Java applications must be certified and properly tested by developer

• Uploaded content should be live within 5 business days after QA

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Commercial FrameworkRewarding revenue share of 70%

• For credit card transactions developers receive 70% of the end user price, less applicable taxes, for transactions through direct mobile carrier billing, developers receive 70% of the end user price, less applicable taxes and fixed billing charges

Con

sum

er

pri

ce

15%of gross

Taxes € 0.75

40%of gross less

taxes

Billing Charges€1.70

70% after taxes

and charges

30%after taxes,

billing charges

Publisher Share€1.785

Nokia/Other Share€0.765

Approximately 92% to

operator; 8% to billing partner

Con

sum

er

pri

ce

(€5.00)

18 © 2009 Nokia

©2010 Nokia

App wizard takes your existing web

content for mobile in minutes. Support for RSS and ATOM feeds.

Customize your application by

uploading logo and icon, then select

your brand colors and UX language. Monetize by adding advertising to

your application.

Publish your WRT and Java apps for

Ovi Store. Apps work on every Ovi

Store supported handset.

App wizard for Ovihttp://publish.ovi.com/appwizard

Creating mobile apps has

never been this easy.

©2010 Nokia

Promotional Opportunities

21 © 2009 Nokia

• Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store.

• Spotlight provides marquee exposure to a targeted audience actively looking for mobile content.

• Other co-marketing opportunities available

• Nokia recommends

• Co-marketing campaigns

• Deep-linking

©2010 Nokia

Ovi Publish Online Banner Generator

Choose language

Link from

publish.ovi.com

Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to

easily design your own personalized "Available on Ovi“ banners

©2010 Nokia

Upload your

application logo

Enter application details, choose a device

image and a banner “call to action”

choose a color

Generate banners

Cut and past banner code to your blog or web site

©2010 Nokia

25 © 2009 Nokia

Reporting and payment

• Content publishers of Ovi store can get real time reports and statistics about their application/merchandise sales on a dashboard view inside Ovi Publish

• Ovi Store’s reporting tool provides following details for publishers

– Downloads (total, by item, by device, by country)

– Estimated revenue ( total, by item, by device, by country)

• Nokia manages payments back to publishers

©2010 Nokia

Thank you

http://publish.ovi.com