ondamove, spot yourself!

Brief Introduction to the Business

Mission Statement

•  “Here we drive the GeoTagging Revolution:

technology meets new needs of aggregation,

users generate content.”

•  Our business model builds on the innovative concept of “geotagging” and “mass-promoting”

•  We believe we are the evolution of GroupOn and Foursquare

•  We think global, we act local

The Company

•  Founders:

–  Giovanni Giuseppe Savini: ETH, Bocconi graduate

–  Mammad Mahmoodi: Sharif University of Technology

•  Sales Collaborators and Advisors:

–  Guido Bartalena: PHD graduate at ETH

–  Kathrin Hoesli: Swisscom

–  Giovanni Berzuini: graduate student at UCL

–  Andrea Malinverni: Ebay Italy

–  Roberto Rossi: Social Media Analyst

Market Summary

•  Nowadays, our business model is partly used by Competitors

•  However, no Competitor integrates all elements thus the user needs are still not satisfied

•  The investments required for e-projects are low in respect to traditional start-ups

•  But the potential source of revenues is much higher and faster to be achieved

Opportunities

•  We believe we can exploit the first-mover advantage in some laggard markets (in Italy geo-localization and, more generally, smartphones connections still resist to diffuse)

•  Italy has got the first smartphone penetration rate of Europe

•  The Team have a background of know-how that is particularly connected to our target of users

•  We have a great network of PRs that can help us promoting the business

•  Our business model targets businesses and merchants that are willing to exploit the digital marketing techniques

•  These businesses and merchants also showed the need of monitoring their customers

Business Concepts

Innovative Social Network

Geo-localization technology

Mixture of gps webplatform and e-commerce websites

Web-platform, for traditional use

Android and Apple applications, ready-to-use tools

Functions for apps and website are perfectly integrated

Webplatform / Homepage

Webplatform / Map

You can are filtered to your nearest friends, celebrities, non-friends and wimbies (promotions)

Webplatform / Spot-me

When you spot your position, it will become available to the public

Website/Post profile page

Special Pages for Places, showing all the people that spotted in there

Technology

Webplatform

•  Geo-localization

•  Fast diffusing: Html5 and FrontPage

•  Easy to implement

•  Before: IP recognition

•  Nowadays: tracking Wi-Fi waves

–  More precise

–  Less legal problems

–  But not working with wired connection

Technology Smartphones

•  Gps-localization

•  Using Satellite

•  Very precise (less than few meters error)

•  Completely legal

•  Covering most of usage (more convenient to use cell phones instead of laptops to check-in)

•  Available for i-os and Android devices

•  Apps are integrated to the webplatform

•  Users spotting at specific places during wimbies will receive special codes of attendance to access promotions and discounts