NYU Wagner Digital Innovation Lab, Class 1

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  • 1. January 9th 2012DIGITAL INNOVATION LAB: CLASS #1

2. Wrap-up 13% Introduction 25% Workshop 62% 3. YASMIN FODIL 4. LAUREN BAIER 5. DIGITAL INNOVATION 6. DIGITAL INNOVATION 7. DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps 8. DIGITAL INNOVATION 9. DISTRUPTIVE DIGITAL INNOVATION 10. RADICAL DIGITAL INNOVATION 11. SUSTAINING DIGITAL INNOVATION 12. DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Apps 13. DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Appsthat solve public problems 14. SOLVE PROBLEMS / PLEASE PEOPLE 15. DIGITAL INNOVATIONNew, Relevant & Valued Web & Mobile Appsthat solve public problems 16. COURSE GOALS 17. PITCH MATERIALS 18. PITCH MATERIALSPROCESS 19. PITCH MATERIALSPROCESS PRESENTATION 20. EMERGINGTECH 21. SCOPE 22. SURFACE 23. SURFACESKELETON 24. SURFACESKELETONSTRUCTURE 25. SURFACESKELETONSTRUCTURE SCOPE 26. SURFACESKELETONSTRUCTURE SCOPESTRATEGY 27. CONCRETESURFACE SKELETON STRUCTURESCOPEABSTRACT STRATEGY 28. SCOPESTRATEGY 29. SKELETONSTRUCTURE SCOPESTRATEGY 30. PRINCIPLES 31. ITERATIVE DESIGN 32. ITERATIVE DESIGNCO-CREATIVE 33. ITERATIVE DESIGN CO-CREATIVEINQUIRY BASED 34. DELIVERABLES 35. DELIVERABLES1 PITCH DECK 2 HIGH-CONCEPT PITCH10-15 slides Distilled vision into one1. Cover Pagecrisp sentence.2. Mission Statement For your investors not3. Why you: Your Story your users (i.e. not a4. Current Problem tagline)5. Your solution. Why now? Draw analogies to other6. Marketterms7. Competition Relating to other8. Market Entrycompanies the netix of9. Traction and Validation voting10. Future. How will you scale? A for B where A is a11. Financials known brand in my12. TImeline/Milestonesspace, and B is the13. Demo target audience.14. The Ask Sound-bite3715. Next Steps 36. DELIVERABLES1 PITCH DECK 2 HIGH-CONCEPT PITCH10-15 slides Distilled vision into one1. Cover Pagecrisp sentence.2. Mission Statement For your investors not3. Why you: Your Story your users (i.e. not a4. Current Problem tagline)5. Your solution. Why now? Draw analogies to other6. Marketterms7. Competition Relating to other8. Market Entrycompanies the netix of9. Traction and Validation voting10. Future. How will you scale? A for B where A is a11. Financials known brand in my12. TImeline/Milestonesspace, and B is the13. Demo target audience.14. The Ask Sound-bite3815. Next Steps 37. W-23Final Pitch 38. W-09Problems &FutureStatesW-23Final Pitch 39. W-09F-11Problems &UserFutureExperienceStatesDesignW-23Final Pitch 40. W-09F-11Problems &UserFutureExperienceStatesDesignM-14EcosystemW-23Final Pitch 41. W-09F-11Problems &UserFutureExperienceStatesDesignM-14W-16Ecosystem FundingW-23Final Pitch 42. W-09F-11Problems &UserFutureExperienceStatesDesignM-14W-16F-18Ecosystem Funding RenementW-23Final Pitch 43. W-09F-11Problems &UserFutureExperienceStatesDesignM-14W-16F-18Ecosystem Funding RenementW-23Final Pitch 44. CLASS TIMECritiqueLecture 25% 25%Work Session 50% 45. ASSIGNMENTSReadings before each classAssignments due after each classPeer critique on each assignmentFunding Model Group presentation Jan 16thFinal presentation Jan 23rd 46. TEAMS / PODS / PEER REVIEW 47. 10 minute BREAK 48. PRIYA PARKER 49. BREAK 50. HOMEWORKDUE Friday 1/11 12pm Pitch iteration V1 List of users Problems & Theory of Change Read: Elements of User Experience, Chapter 3Friday: bring a laptop to class! Pitch iteration V1: critique (in class) List of users: critique (in class) Problems & Theory of Change: critique (in class)DUE Wednesday 1/16 Pod presentations on funding models 51. SUBMITTINGASSIGNMENTS 52. Start by clicking on Forums in the sidebar.Youll then arrive on a page which lists all the forums weve set up for each assignment. Click on theAssignment to go to that forum. 53. Youll see a description of the assignment on this page. Click Post a New Thread to add your response tothe assignment. 54. Enter a title for your post. Please include your products name in your post title.Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, youmay need to use the Paste from tools for it to work properly. 55. To view a post, click on the title. 56. To comment on a post, click the Reply link within the post page. 57. SUMMARY: Posting + Commenting on Assignments1. Click on Forums in the sidebar2. Click on the Forum with the appropriate assignment name3. Click Post a New Thread to add your response to the assignment.4. Enter a title for your post that includes your product name5. Enter the content of your post6. Click Post MessageTo comment, click on the title of the post you want to comment on (the teamyouve been assigned to) and then click the Reply link within the post page. 58. Start by clicking on Forums in the sidebar.Youll then arrive on a page which lists all the forums weve set up for each assignment. Click on theAssignment to go to that forum. 59. Youll see a description of the assignment on this page. Click Post a New Thread to add your response tothe assignment. 60. Enter a title for your post. Please include your products name in your post title.Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, youmay need to use the Paste from tools for it to work properly. 61. To view a post, click on the title. 62. To comment on a post, click the Reply link within the post page. 63. SUMMARY: Posting + Commenting on Assignments1. Click on Forums in the sidebar2. Click on the Forum with the appropriate assignment name3. Click Post a New Thread to add your response to the assignment.4. Enter a title for your post that includes your product name5. Enter the content of your post6. Click Post MessageTo comment, click on the title of the post you want to comment on (the teamyouve been assigned to) and then click the Reply link within the post page. 64. QUESTIONS? 65. TEAM FORMATION