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NSAC presentation from Jessica Dally, Evonne Heyning, Megan Keane, and Susan Tenby on why and how to listen effectively on social media sites
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Multimedia Storytelling & Events
Susan Tenby, Online Community Director Megan Keane, Online Community Manager
Evonne Heyning, Interactive Producer
Jessica Dally, Project Manager
Multimedia Storytelling
Susan Tenby, Online Community Director
We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full
potential
TechSoup Global has established an extensive partner network in 32 countries
AustraliaBelgium Botswana
BrazilBulgariaCanada
Chile CroatiaFrance
Germany Hong Kong
HungaryIndia
IrelandJapan Kenya
Luxembourg MacauMexico
Netherlands New Zealand
Poland RomaniaRussia
SlovakiaSlovenia
South AfricaSpain
TaiwanUnited
KingdomUnited States
COMMUNITY ENGAGEMENT
100,000 organizations have received product donations 400,000 unique monthly visitors190 countries of origin of visitors25% of overall traffic to TechSoup from outside U.S. (FY08 only)115,000 monthly TechSoup online forum visitor sessions (FY08 only)
IMPACT
Since TechSoup Global was founded in 1987 it has served 83,000 NPOs.Every month there are 400,000 unique visitors to our website from 190 countries.
$1.8 billion retail value of technology product donations distributed $1.1 billion in potential savings for NGOs4 million technology products distributed 37 product donor partners45 Net Tuesday cities in 16 countries worldwide155,000 documents downloaded
REACH
Nonprofit Commons in Second Life: Virtual Communities
Nonprofit Commons
SHOW YOUR
IMPACT
DIGITAL STORYTELLING
#TSDIGS Digital Storytelling
Megan Keane, TechSoup Online Community Manager
Campaign Embedded on Website
VIDEO
Nonprofit Commons Featurette
Created to make a virtual community more 'real' and engaging
Twitter @NPSLNonprofits in Second Life: Collaborative Twitter Stream
Twitter @TechSoup
#NSAC Hashtags help in tracking campaigns
and events across media streams
Telling Your Story
Jessica DallyProject Manager for the TechSoup Community
TeamHelp Desk Technician at Community Voice Mail
WHYTELLYOUR
STORY?
Statistics Don't Sell
“For one idea to pass from one person to another it must be contained in
something that can be easily transmitted. When was the last time
someone sidled up to you and said, ‘I’ve got a juicy statistic to tell you’?”
-Andy Goodman
But Stories Do...
Which one would you choose?
1- Help one little girl named Rokia, in the country of Mali, who 'is desperately poor and faces a threat of severe hunger or even starvation'
2- Help millions of hungry children
3- To help Rokia, but this time the appeal included statistical information that gave a larger context for her hunger.
From 'Homer Simpson for Nonprofits' by Network for Good and Sea Change Strategies
-Research by Paul Slovic, Deborah Small and George Lowenstein
1- Help one little girl named Rokia, in the country of Mali, who 'is desperately poor and faces a threat of severe hunger or even starvation' -WINNER!
2- Help millions of hungry children -Less than half of the donations of #1
3- To help Rokia, but this time the appeal included statistical information that gave a larger context for her hunger.-the statistics had a negative effect!
Slideo from Community Voicemail
Telling the Story Safely
Telling the Story Safely
Stock Images
Pieces of an ImagePeople You Know
SOCIALMEDIA
STRATEGY
Have a Strategy Already in Place
1. Choose your outreach channels 2. Share a hashtag (#NSAC) with your team and followers3. Create content that frames your campaign4. Invite your constituents to add to your content Tweet out a message Facebook Wall Posts YouTube Video Challenges Flickr and Other Online Photo Galleries
Share the spotlight: feature your favorite stories on your sites!
Crafting Your Storytelling Campaign
@amorationon
Evonne Heyning, Interactive Producer
Safe Uses of Video for Awareness
Preparing Clients to Tell their Story
We End Violence on YouTube
Short, effective use of data in a fun, engaging way from a live event
STREAMINGEVENTS
Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere
Sexual Assault Center: Rhode Island
Third Party Applications Make Deployment & Tracking Easier
Streaming into Mixed Reality
Blending live content: audio, video, chat with virtual events so
that participation is made possible in multiple places
Mixed Reality includes a mix of virtual world engagement and live
participation
Upload content to webWatch
AcrossChannels
Tools of the TradeQuicktime Broadcaster: Video streaming softwareSoundflower: Combines audio inputs for streamingAudio Hijack: Takes audio from any application (i.e. Skype)Nicecast: Audio broadcasting software for MACWirecast: Audio and video broadcasting & ripping toolsSkype: For audio conferencing, video one on one meetingsSecond Life: 3D and remote collaboration as embodied avatarsReadyTalk: Webinars and conferencing tools for web broadcastAdobe Connect: Useful web conferencing solution for integrationMicrosoft Silverlight: Streaming software solutions for PC
WEBINARS
Randi Kopp, Social Media Consultant
Financial Times/Justmeans
Social Innovation Awards Contest
*Citizen’s Choice*
Managing a Cross-Platform Social Media
Campaign
Case Study in Social Media
Cross-Platform Supporters
Know Your Audience - Who and Where They Are
Social Media ENGAGEMENT Campaign Strategy
Crossplatform Dialog - The Conversation
Cross-Platform Wrap-Up
INTEGRATION
Multitasking Channels for Chat
TwitterFacebookSecond LifeLinkedInYouTubeFlickrEmailForumsChat
@calcasa
QUESTIONS?
ContactSusan Tenby @suzboop
Megan Keane @penguinasanaEvonne Heyning @amoration
Jessica Dally @jessicadally
@TECHSOUP @NPSL