Northern NJ Social Media Boot Camp

standing together. moving forward.

Welcomes you to the

SOCIAL MEDIABOOT CAMP

Thank you to the Berrie Fellows Leadership Program and UJA NNJ for making this program possible

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Overview

• Social Tagging• Social media definitions and theory• How to think strategically about social media tools• What does it mean for congregations?• How change occurs: The origin of the Boot Camp• What is the Social Media Boot Camp


DARIM ONLINE

What is Tagging?


DARIM ONLINE

NonprofitTechnologyNetworkconference

692 imagesfrom manyusers


DARIM ONLINE

• What you need:– Find your red name tag (in folder)– Write your personal TAG LINE.– Grab the small stickers and a pen

• What to do:– Chat with someone. Tag them!– Talk to at least 5 people in 10 min– Come back in here when I holler!

Jeff Pulver’s Social Tagging


DARIM ONLINE

• Create your own tag cloud• Wordle.com• TagCrowd.com

Wordle.com


DARIM ONLINE

Communications Revolution


DARIM ONLINE

Communications Revolution


DARIM ONLINE

Social Media: No Longer Only on the Margins


DARIM ONLINE

Be Goal Oriented

• Technology is a tool.• Success of a tool is if

it helps you achieveyour goals.

• Thus, critical to knowyour goals and thendetermine whichtool(s) to used inwhich ways.


DARIM ONLINE

What is Social Media?The Term “Social Media” refers to online tools (web sites) that dependon user contributions and interactions between people to build sharedmeaning and value. It is:

• Participatory: It blurs the line between producer and consumer, media andaudience.

• Open and Democratic: It encourages voting, comments and the sharingof information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth and strength of communitiesaround a particular shared interest.

• Connected: Thrives on being connected, making use of links to othersites, resources and people, rather than being territorial and proprietary.


DARIM ONLINE

Old and New Paradigms

Institution

Huge resources spent to coordinate & bring people into the institution

Institution acts as the coordinatinginfrastructure to support andempower the people

“Social media means‘group action just goteasier’” - Clay Shirky


DARIM ONLINE

Using Networks Smartly

Unaffiliated but stronglyconnected. Prospective members!

Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement.

These are your80/20 people:Mavens and ConnectorsMore effective atExpanding ourReach than the “institution”.

Circle representscurrent “community”,the tight(er) innernetwork.

In general, the thicker the interior network,the stronger the community.


DARIM ONLINE

Ambient Awareness• See NYTimes Article “Brave

New World of DigitalIntimacy” Sept 7, 2008

• JewPoint0.org blog post,including link to the article:http://bit.ly/MqtCw

• “Right now is the largestincrease in expressivecapability in human history.”- Clay Shirky on TED


DARIM ONLINE

Thinking Strategically: POST1. PEOPLE: Identify audience(s)

– Understand their technographics profile

2. OBJECTIVES– What are you goals and objectives for this audience?– Listening to needs, energizing alumni, connecting like

minded people…

3. What is the STRATEGY to reach these goals?– A plan (with room to grow)– Implications of the plan (privacy policies, training, etc.)– Who is in charge? Who is participating?– How to evaluate vendors/products

4. Determine the specifics of the TECHNOLOGIESyou’ll use. Implement, measure, refine!


DARIM ONLINE

The Social Technographics Ladder

• Groundswell, byForrester research


DARIM ONLINE

Temple Sinai, Oakland, CA: Facebook

• Facebook strategy• Listening carefully,

capitalizing onopportunities

• Little time, greatskill, prioritization

• Integrated withother marketing &communications


DARIM ONLINE

Beth Israel, VA: Preschool Blog

• CBI Preschool• Share what’s going

on inside withinterested partiesoutside

• Reinforce learningat home

• Demonstrate valuebeyond the obvious

• Embed video


DARIM ONLINE

Sixth and I Synagogue, DC: Twitter


DARIM ONLINE

Official and Unofficial Outposts

Find relevantconversations andcontribute value


DARIM ONLINE

Q/A and Discussion

• What are you already doing with social media?• Where are you stuck or have questions?• What questions does this “communications revolution”

bring up for you?


DARIM ONLINE

Boot Camp: Next Steps

• Listening and POST homework– More on this after lunch

• Suggested reading list:– “Here Comes Everybody”, Clay Shirky– “Groundswell”, Charlene Li & Josh Bernoff– “Free” by Chris Anderson

• Come to webinars!– Schedule in your folder, emails prior to each

• Focused coaching and consulting• Feel free to be in touch anytime!


DARIM ONLINE

Connecting and Sharing


DARIM ONLINE

Sharing

• Learning from eachother

• Building community

• Links to webinars andother resources

• www.nnjbootcamp.org


DARIM ONLINE

Posting

• “New Post”

• Add tags!

• Publish!


DARIM ONLINE

What’s Next

12:00-12:30 LUNCH! (and setting up rooms for afternoon)

12:30-12:40 Choose afternoon session and get settled

12:40-1:55 Afternoon Session I

2:00-3:15 Afternoon Session II

(see back of agenda for where to go in each session block)

3:20-4:00 Back here to wrap up


DARIM ONLINE

Applying Innovation toExisting Models


DARIM ONLINESometimes Requires

Redesigning The System


DARIM ONLINE

Why is it

Important to

Listen?


DARIM ONLINE

How do weListen?

• Observe

• Ask questions

• Invite dialogue


DARIM ONLINEListening Skills

KEYWORDS:

Name of org

Acronyms

Key Staff

URL, blog name

Tag line

Other key players/orgs inyour community/field

Important field terms

BEHAVIORS:

What to look for

When/how to respond

How to delegateresponsibilities

Capitalizing onopportunities


DARIM ONLINEListening Skills


DARIM ONLINEListening Tools



Check @replies!

Create anduse relevantsearches



GoogleReader

Subscribe toRSS feeds,and organize

Browse newcontentquickly andregularly to beable toparticipate inconversations


DARIM ONLINE

Set up listening tools and systems in your organization.

Who will listen?What tools will they use?

How will they respond to opportunities identified?

Share your experience on the blog.

Homework #1


DARIM ONLINE

• People– Be Specific! And know their online behaviors.

• Objectives– What are your goals for this group? What are their goals?

• Strategy– Plan for how will your relationships with the people change. What

else needs to happy to achieve your objectives? Who will beinvolved in the process? How will you evaluate your progress?

• Technology– Choose the tool or tools to assist you.

P.O.S.T.


DARIM ONLINE

It’s about PEOPLE.


DARIM ONLINEObjectives


DARIM ONLINEHomework #2

Complete your P.O.S.T. plan

• Choose a P

• Develop the O S and T

• Share your plan on the blog

• We’ll then match you with aconsultant to help you design andimplement the project


DARIM ONLINEReview

1. Set up listening structures, and sharewhat you learn on the blog

2. Complete the POST planning andshare on the blog

3. Do it by February 1

4. Put webinars in your calendar

5. Visit the blog or add to your RSSreader!


DARIM ONLINE

Sharing from Sessions

• Ah Ha Moments?• New ideas?• What else do you need to

know?• What other resources do you

need to move forward?


DARIM ONLINE

Wrapping up

• Schedule of webinars inyour folder -- add to yourcalendar!

• Work on listening andPOST homework - shareon blog by Feb 1.

• Call or email us anytime!


DARIM ONLINE

Reflections

Flickr user: Rodelicious


DARIM ONLINE

Mobile Evaluations

1. Pull out your cell phone!

2. Text “boot” to 30644

3. Respond to questions witha number 1-5, and send

4. Next question will appear


DARIM ONLINE

Thank you!

1. Leave nametags - wewill reuse

2. All materials will beavailable on the blog

3. Reach out to usanytime

4. Happy Hanukkah!