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Preamble to a seminar delivered to the Calgary chapter of the Canadian Public Relations Society (CPRS) on Sept 23, 2009 by Doug Lacombe, President, communicatto. communicatto is a digital marketing and public relations agency.
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Blogging Boot Camp
September 23, 2009by Doug Lacombe, MBA
What is blogging?
• Web + log = blog• Journaling• Writing – not sacred• Cultural norms• Issues:
– Ghost blogging– Comment spam
Strategic framework
The social media BUMPP
• Brand• Understand• Monitor• Policy• Participate
Blogging considerations
• Purpose• Branding• URL• Platform
• Newsworthy• Frequency• Dialog• Multimedia• Promotion• Outsource?
Platforms
• http://en.wikipedia.org/wiki/Weblog_software#User_hosted_platforms
7 steps
• Topic• Name• Hosting• Layout/Design
• Publishing• Promotion• Extras
Let’s build a blog!
www.wordpress.com
