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IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
David MonahanEnterprise Management Associates
Research Director, Security and Risk Management
Twitter: @SecurityMonahan
Next-Generation Endpoint Security
Market Sizing and Forecast 2016–2020
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Featured Speaker
Slide 2 © 2016 Enterprise Management Associates, Inc.
David MonahanResearch Director, Risk and Security
David is a senior information security executive with several
years of experience. He has organized and managed both
physical and information security programs, including
security and network operations (SOCs and NOCs) for
organizations ranging from Fortune 100 companies to local
government and small public and private companies.
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Logistics for Today’s Webinar
Slide 3 © 2016 Enterprise Management Associates, Inc.
• An archived version of the event recording will be
available at www.enterprisemanagement.com
• Log questions in the Q&A panel located on
the lower right corner of your screen
• Questions will be addressed during the Q&A
session of the event
QUESTIONS
EVENT RECORDING
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
David MonahanEnterprise Management Associates
Research Director, Security and Risk Management
Twitter: @SecurityMonahan
Next-Generation Endpoint Security
Market Sizing and Forecast 2016–2020
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Webinar Sponsors
Slide 5 © 2016 Enterprise Management Associates, Inc.
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
The Big Numbers!
124%
Slide 6 © 2016 Enterprise Management Associates, Inc.
2000%
56%
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Perception of Prevention Technology
Slide 7 © 2016 Enterprise Management Associates, Inc.
Sample Size = 207
Yes79%
No21%
Believes Prevention of APT/ATAs is Possible with Currently Existing Technology
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Perception of Detection Technology
Slide 8 © 2016 Enterprise Management Associates, Inc.
Yes83%
No17%
Believes Detection of APT/ATAs is Possible with Currently Existing Technology
Sample Size = 207
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Qualifications for Consideration
• Non-reliant on Signature/pattern-based Enforcement or Detection
• Proactive
• Centrally Manageable and Scalable
• Granular Policy-based Control
Slide 9 © 2016 Enterprise Management Associates, Inc.
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Capabilities
• Prevention
• Must stop the execution of malware.
• Detection
• Do not attempt to stop execution, but rather rely on their ability to
identify activities and changes.
• Response
• Incident Alerting
• Isolate infected host
• Remove Malware
• Ticket/Workflow integrations
Slide 10 © 2016 Enterprise Management Associates, Inc.
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Research Participants
Slide 11 © 2016 Enterprise Management Associates, Inc.
Participating Vendors
Avecto CounterTack Fidelis Cybersecurity LightCyber SentinelOne
Carbon Black CrowdStrike FireEye HX Malwarebytes Sophos
Bromium Cybereason Hexis Cyber Solutions Outlier Tanium
Cisco Cylance IBM Apex Promisec Triumfant
Comodo Deep Instinct Invincea RSA ECAT Ziften
Non-Participating Vendors
Avast Intel Security Symantec
Confer Kaspersky Trend Micro
EndgamePalo Alto
NetworksWebroot
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
The Tools Security is Turning to:
Slide 12 © 2016 Enterprise Management Associates, Inc.
27%
28%
31%
32%
33%
38%
38%
40%
41%
43%
44%
44%
45%
49%
51%
53%
54%
61%
Endpoint Forensics
Adv. Threat Analytics & Anomaly Detection
Threat Intell Svc/Feed
ETDR
Network APT Detection/Analysis
Cloud Application Security Mgmt.- casm
Network Admission Control- NAC
NGFW & UTM
IAM, IDM, PIM, etc.
Mobile Security Tools
DLP/Data Classification
Cloud Data Encryption
SIEM
Web Security Gateway- WSG
Security & Risk Mgmt/ ITGRC- SRM
WAF
Endpoint Encryption
Antivirus Declining Technology
Low Market
Saturation
High Customer
Value
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Mean Perceived Value of Technologies(Benefits vs. TCO)
Slide 13 © 2016 Enterprise Management Associates, Inc.
1.89
2.04
2.08
2.11
2.11
2.12
2.13
2.13
2.14
2.15
2.16
2.18
2.18
2.21
2.21
2.23
2.23
2.23
Antivirus
WAF
DLP/Data Classification
IAM, IDM, PIM, etc.
Mobile Security Tools
SIEM
Endpoint Encryption
Endpoint Forensics
SRM
CASM
NAC
WSG
NGFW & UTM
Network APT Detection/Analysis
ETDR
Threat Intel Svce/Feed
Cloud Data Encryption
Adv. Sec./Threat Analytics &…
Highest Increase in Value
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Market Evolution Curve and ‘The Chasm’
Slide 14 © 2016 Enterprise Management Associates, Inc.
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
NGES Vendor Inception
Slide 15 © 2016 Enterprise Management Associates, Inc.
4
2
3
4
5
8
Before 2010 2010 2011 2012 2013 2014/2015
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Vendors 5 Years Old & Newer vs. Over 5 Years Old
Slide 16 © 2016 Enterprise Management Associates, Inc.
Vendors 5 Years Old or Less, 77%
Vendors Over
5 Years Old, 23%
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Largest Single Deployment
Slide 17 © 2016 Enterprise Management Associates, Inc.
Company NameRank by Largest Deployment
(Ties within 10K)
Avecto 1
Fidelis Security Systems 2
Bromium 3
Malwarebytes 4
Carbon Black 5
Cisco 5
Cylance 5
CrowdStrike 6
Cybereason 6
IBM Apex 7
Promisec 7
RSA ECAT 7
Ziften 7
Invincea 8
Hexis Cyber Solutions 9
Triumfant 9
Outlier 10
CounterTack 11
LightCyber 12
SentinelOne 12
Comodo 13
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Top 5 Ranked Vendors' Market Share by Licenses Sold
Slide 18 © 2014 Enterprise Management Associates, Inc.
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Vendor Rank by Licenses Sold
Slide 19 © 2016 Enterprise Management Associates, Inc.
Company NameRank by Licenses Sold
(Ties within 1%)
Carbon Black 1
Cisco 2
Fidelis Security Systems 2
Avecto 3
Cylance 3
Invincea 4
Malwarebytes 4
Cybereason 5
Promisec 6
RSA ECAT 6
Bromium 7
IBM Apex 7
Sophos 7
CounterTack 8
CrowdStrike 8
SentinelOne 8
Ziften 8
Comodo 9
Deep Instinct 9
FireEye HX 9
Hexis Cyber Solutions 9
LightCyber 9
Outlier 9
Triumfant 9
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Top 5 Ranked Proactive Endpoint Security Vendors by
Revenue Market Share
Slide 20 © 2014 Enterprise Management Associates, Inc.
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Aggregate Ranking
Slide 21 © 2016 Enterprise Management Associates, Inc.
Company Name Aggregate Ranking
Carbon Black 1.0
Cisco 2.0
Malwarebytes 3.5
Avecto 4.5
Fidelis Security Systems 4.5
Invincea 4.5
Bromium 5.0
CrowdStrike 6.0
Cybereason 6.0
IBM Apex 6.5
Sophos 6.5
Promisec 7.0
RSA ECAT 7.0
Comodo 7.5
Countertack 7.5
SentinelOne 7.5
FireEye HX 8.0
Hexis Cyber Solutions 8.0
Ziften 8.0
Deep Instinct 8.5
LightCyber 8.5
Outlier 8.5
Triumfant 8.5
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Market Value
Slide 22 © 2016 Enterprise Management Associates, Inc.
Low-Range NGES Market Value Mid-Range NGES Market Value High-Range NGES Market Value
Est Value 2015 $ 314,775,000 $ 426,462,500 $ 538,150,000
Conservative Low-Range NGES Market Value Mid-Range NGES Market Value High-Range NGES Market Value
Est Value 2016 $ 535,117,500 $ 724,986,250 $ 914,855,000
Est Value 2017 $ 829,432,125 $ 1,123,728,688 $ 1,418,025,250
Est Value 2018 $ 1,202,676,581 $ 1,629,406,597 $ 2,056,136,613
Est Value 2019 $ 1,623,613,385 $ 2,199,698,906 $ 2,775,784,427
Est Value 2020 $ 2,029,516,731 $ 2,749,623,632 $ 3,469,730,534
Aggressive Low-Range NGES Market Value Mid-Range NGES Market Value High-Range NGES Market Value
Est Value 2016 $ 629,550,000 $ 852,925,000 $ 1,076,300,000
Est Value 2017 $ 1,070,235,000 $ 1,449,972,500 $ 1,829,710,000
Est Value 2018 $ 1,605,352,500 $ 2,174,958,750 $ 2,744,565,000
Est Value 2019 $ 2,167,225,875 $ 2,936,194,313 $ 3,705,162,750
Est Value 2020 $ 2,709,032,344 $ 3,670,242,891 $ 4,631,453,438
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Going Forward
• Acceptance by Regulators and Auditors
• Further 3rd-party certification
• New Entrants and Market Consolidation
• Technology mergers to maintain market strength against leaders
• Acquisition by other vendors to augment portfolios
• Acquisition by current mainstay antivirus providers seeking to augment
portfolios and market appeal
• Consumer Segment Expansion
• A lot of headaches
Slide 23 © 2016 Enterprise Management Associates, Inc.
IT & DATA MANAGEMENT RESEARCH,
INDUSTRY ANALYSIS & CONSULTING
Questions?
Slide 24 © 2016 Enterprise Management Associates, Inc.
Get the report:
http://research.enterprisemanagement.com/next-gen-endpoint-security-
market-sizing-2016-report.html