AMI’s Global Market Sizing andisignal.com/img/dyk/GlobalModelOverview.pdfAMI’s Global Market Sizing and Forecast Model (GM)-Overview AMI-Partners 505 Eighth Avenue, Suite 1705,

1AMI-Partners (www.ami-partners.com)

AMI’s Global Market Sizing and

Forecast Model (GM)-Overview

AMI-Partners505 Eighth Avenue, Suite 1705, New York, NY 10018Phone : (212)-944-5100Fax : (212)-944-2288www.ami-partners.com

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Global Model: Essential Tool For Opportunity Assessment & Enabling Sales Forecasting and Campaign Planning

1. Comprehensive/Customizable/Decision Support Analyzer Tool:

• Enables data-driven marketing/sales decisions with confidence and precision.

• Drives customizable views through many filters - products, regions, firmographics, adoption rate, IT

categories, spending levels, channels (RTM) to name a few.

2. Tailored To Specific Taxonomy:

• Analyzes market data through unique lenses

• Provides consistency and ability to directly compare with internal data sources, such as Finance tools

and Sales for further analysis.

3. Valuable Asset For Planning Sessions/Events/Subsidiaries:

• Supports annual reviews, budgeting/planning sessions, across product groups,

• Supports partner events

• Provides regions a wealth of granular SMB data at country level across many dimensions and 57 countries

and combined regional views WW.

Questions? Click Here to email us or give us a call at 646 356 7510

mailto:[email protected]?subject=AMI%20Global%20Model%20Question?


AMI’s Global Model (GM) is a portfolio of strategic planning tools, which consists of market sizing and 6-year forecast models encompassing 130+ ICT categories across 57 individual countries and regions. These Excel-based tools are modular in nature and designed to provide granular, yet actionable market insights.

Home Based Business

(HBB)

Small Business

(1-99 Employees))

Medium Business

(100-999 Employees))

Large Business

(1,000+ Employees)

Public Sector

(Govt. + Education)

Complete Commercial and Public Sector CoverageCompare and contrast market size, growth and attractiveness across major segments for 130+ products/services; prioritize your targeted countries and sub-segments;

evaluate resulting business impact via multiple “if-then” scenarios

Further Drill Down LensesPinpoint opportunities and align your strategy accordingly; ensure

geographic and distribution capacity alignment

12 Employee

Bands

19 Vertical

Industries

8 Routes-To-

Market (RTM)

Top Metros

and Cities

Comprehensive On-Premise And Cloud CoverageVisualize shifts in the marketplace across products and services; see how your target

markets shift their spending dollars across products/service categories; make sure you

are well positioned for all the twists and turns coming your way

Devices

Networking

Storage

Security

Services

Mobility

Applications

Telecom

IaaSSaaS

RMITS

PaaS

UCC

Digital Marketing

IoT

Global Model Overview




$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

2016 2021

Cloud On-Premise

34%

23%

15%

9%

6%

7%

3%

4%

CPs (Resellers, ISVs, etc)

Service Providers (SPs)

MSPs

Vendor Direct

System Integrators

Hosters

Retail

DMR

WW Commercial and Public

Sector ICT Spending Will Top

$3.2 Trillion In 2021

The Cloud Will Drive Over

26% of That Spending by

2021

34% of IT Spending Will Continue

to Flow through Channel

Partners in 2021

WW ICT Spending(Excluding Consumers) ICT: Cloud Vs. On-Premise ICT Spending By

Routes-To-Market

Customized dashboards and views, and virtually unlimited slice & dice capability deliver actionable insights on how

to navigate global markets.

Actionable Insights

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

2016 2021

Public Sector

Large Businesses

SMB (1-999)

HBB




Drill Down by: Employee Size Bands, Verticals, and Routes-to-

Market/ Channels

Home-Based Business

Small Business

• < 5 Employees

• 5-9 Employees

• 10-19 Employees

• 20-49 Employees

• 50-99 Employees

Medium Business

• 100-249 Employees



Large Business

• 1,000-2,499 Employees

• 2,500-4,999 Employees

• 5,000-9,999 Employees

• 10,000 + Employees

1. Agriculture/Mining

2. Banking/Financial

3. Construction

4. Discrete Manufacturing

5. Healthcare

6. Hospitality

7. Information & Media

8. Insurance

9. Life Sciences

10. Other Services

11. Pharmaceuticals

12. Process Manufacturing

13. Professional Services

14. Real Estate

15. Retail

16. Telecommunications

17. Transportation

18. Utilities

19. Wholesale

1. Vendor Direct

2. CPs: Channel Partners,

Value Added Reseller (VAR)

3. DMR: No retail presence

4. Retail

5. SIs: Large/Medium System

Integrators

6. MSPs: Managed Service

Providers

7. SPs: Service Providers

(Telcos, MNOs, and Cable

Network Operators)

8. Hosters

Em

plo

ye

e S

ize

s

Ve

rtic

als

Ro

ute

s to

Ma

rke

t

Employee Size Band Verticals RTM/ Channels




Global Model (GM): Geographic Coverage57 Countries/Geos and 7 Regions covering 90% of global IT spending

Mature

Asia Pacific

• Australia

• Hong Kong

• Japan

• Korea

• New Zealand

• Singapore

• Taiwan

Emerging

Asia Pacific

• China

• India

• Indonesia

• Malaysia

• Philippines

• Thailand

• Vietnam

• Rest of Asia

Pacific

Middle East

& Africa

• Egypt

• Israel

• Kenya

• Nigeria

• Saudi Arabia

• South Africa

• UAE

• Rest of MEA

Eastern

Europe

• Czech

Republic

• Hungary

• Poland

• Romania

• Russia

• Turkey

• Rest of EE

• Canada

• US

North

America

Latin

America

• Argentina

• Brazil

• Chile

• Colombia

• Mexico

• Rest of Latin

America

• Austria

• Belgium

• Denmark

• Finland

• France

• Germany

• Greece

• Iceland

• Ireland

• Italy

• Luxembourg

• Netherlands

• Norway

• Portugal

• Spain

• Sweden

• Switzerland

• UK

• Rest of W Europe

Western

Europe




Global Model (GM): ICT CategoriesLevel 1

Ne

t-

wo

rkin

gSe

cu

rity

Sto

rag

eIn

tern

et

Level 1

IT S

erv

ice

sTe

lec

om

Eq

uip

me

nt

Tele

co

mSe

rvic

es

Dig

ita

l

Mktg

.&

Ad

v.

IOT

Level 1

Co

mp

utin

gSo

ftw

are

Level 2Ntwkg. Hardware

Networking Software

IaaS

Endpoint Security

Security Hardware

Network Security

Mobile Security

Firewall

IaaS

Storage Hardware

Storage Software

Virtualization

Internet Access

Web Develop & Hosting

Level 2

Product Support

Professional Services

RMITS

Fixed Hdw.

UC Hardware

Mobile Hdw.

Mobile Svc. Plans

Fixed Services

UC Services

UC Software

Digital Mktg. & Adverting

Social

IOT

Level 2DaaS

PaaS

IaaS

Printing &Peripherals

PCs

Servers

Virtualization

POS Hardware

On-premise/ Licensed Software

SaaS

Level 3Hubs/LAN Switches & Routers

Cloud VPN

IP VPN

Networking Software

Point to Point VPN

Security Info. & Event Mgmt. (Cloud)

Identity & Access Mgmt. (Cloud)

Other Security & Vulnerability Mgmt. (Cloud)

Other IaaS Security

Encryption

Web/Messaging Security (On-Prem)

Secure Content Management (On-Prem)

Dedicated Security Appliance

Unified Threat Mgmt. Appliance

Intrusion Detection/Prevention

Security Info. & Event Mgmt. (On-Prem)

Identity & Access Mgmt. (On-Prem)

Other Security & Vulnerability Mgmt. (On-Prem)

Mobile Application Mgmt. (On-Prem)

Mobile Device Mgmt. (MDM) (On-Prem)

Mobile Application Mgmt. (Cloud)

Mobile Device Mgmt. (MDM) (Cloud)

Firewall

Collaboration – Fileshare & Storage

IaaS Online Back-up

IaaS Storage Simple Dvlpt.

Recovery as a Service (Raas)

IP/FC SAN

NAS

PC Attached Storage

SAN Switches

Server Attached Storage

Tape Backup

Backup & Recovery Software

Other Storage Software

Replication Software

Storage Resource Mgmt. SW

Storage Virtualization

Wired Broadband

Wireless Broadband

Website Development

Website Hosting/Maintenance

Level 3Computing Support

Networking Support

Security Support

Software Support

Storage Support

Development & Integration

IT Consulting

Process Management

Remotely Managed Mobile Device (MMS)

Remotely Managed Networking

Remotely Managed PBX

Remotely Managed PC

Remotely Managed Security

Remotely Managed Server

Remotely Managed Storage

Other Remotely Managed IT Services

Pure TDM-PBX/Key-Systems

IP PBX/Hybrid

IP Phones/Adaptors

Feature Phones

Smartphones

Feature Phone Plan (Voice, Text)

Smartphone Plan (Data, Voice, Text)

Tablet Plan (Data)

IP Trunking

Local/Long Distance Telephony

Mobile Application Development

WAN

Hosted VoiP

Audio Conferencing

Video Conferencing

Web Conferencing

Communications/Unified Messaging

Presence/Enterprise IM (EIM)

SEM

Display Advertising

Social Media Marketing

IOT Hardware

IOT Software

IOT Services

Level 3Desktop as a Service (DaaS)Platform as a Service (PaaS)IaaS Server Colocation IaaS ServerPeripherals PrintersPrinting Supplies Desktop PCs Notebook PCs 2-in-1 PCs Tablets Servers Desktop VirtualizationServer VirtualizationPOS Hardware

Accounting/Financial

Business Intelligence

Collaboration

CRM

Databases

E-mail

Enterprise Content Management

ERP

HR

Line of Business Software

Middleware

Operating System

Payroll

Point of Sales

Productivity

Project Management

Quotes & Invoicing

Travel & Expense

Accounting/Financial

Business Intelligence

Collaboration - Business Workflows

CRM

Databases

E-mail

ERP

HR

Line of Business Software

Marketing Automation

Payroll

Point of Sales

Productivity

Project Management

Travel & Expense

Quotes & Invoicing

➢ 36 Sub-Categories (Level 2)

➢ 130+ Discrete Categories (Level 3)

➢ 11 ICT Lenses (Level 1)

➢ 49 Cloud Categories (Cloud Lens)


7 major categories;

49 discrete categories

In-Depth Cloud Coverage

1

2

3

45

6

7

Platform as a

Service (PaaS)

Unified

Communica-

tions (UCC)

IOT (Internet

of Things)

Software as

a Service

(SaaS)

Remotely

Managed IT

Services

(RMITS)

Digital Marketing

Infrastructure as

a Service (IaaS)

Security

➢ Web/ Messaging

Security

➢ Identity & Access

Mgmt.

➢ Security Info &

Event Mgmt.

➢ Other IaaS Server

➢ Mobile Appl.

Mgmt.

➢ Mobile Device

Mgmt.

Hosting/Connectivity

➢ Web Host/ Maint

➢ Cloud VPN

➢ IP VPN

Storage

➢ Server Co-location

➢ Collaboration –

Fileshare & Sync

➢ Development

Storage

➢ Online Back-up

➢ Recovery as a

Service

7$90,862

➢ Platform as a Service

➢ Desktop as a Service

1

$2,139 M

➢ Search Engine Marketing

➢ Display Advertising

➢ Social Media Marketing

6

$74,924 M

➢ IOT Software

3$20,527 M

➢ Collaboration

➢ Project Management

➢ Payroll

➢ HR

➢ Database

➢ Line of Business

➢ Travel & Expenses

➢ Quotes & Invoicing

➢ Point of Sales

➢ Accounting

➢ BI/Analytics

➢ CRM

➢ E-mail

➢ ERP

➢ Productivity

➢ Marketing

Automation

4$33,816 M

➢ Hosted VoIP

➢ Audio Conferencing

➢ Video Conferencing

➢ Web Conferencing

2$20,046 M

➢ Devices

➢ Security

➢ Server

➢ Storage

➢ Mobile Device Mgt. (MMS)

➢ Other (Print, Apps, Help Desk)

➢ Networking

➢ PBX

5

$56,010 M

$ Values represent WW SMB Spend

Cloud Services




$10 Billion +

$6-$10 Billion

$5-$6 Billion

$1-$5 Billion

<$1 Billion

Seattle

Portland

OaklandSan Francisco

Sacramento

Los Angeles

San Diego

Phoenix

HoustonSan Antonio

DallasFort Worth

Denver

St. Paul

Minneapolis

Chicago

Detroit

St. Louis

Boston

New YorkPhiladelphia

Washington, DC

Atlanta

Miami

Tampa

St. Petersburg

Baltimore

San Bernardino

Riverside

50 States and Top 25 Metros

U.S. SMB Regional Market IT Opportunity: Heat MapAMI’s U.S. SMB ICT Model Breaks Out TAM for 130+ IT Categories by Size of SMB Across 50 states & 25 Metros




APAC - City Coverage – 210+ cities

CHINA

Shanghai, Chongqing, Suzhou, Beijing, Guangzhou, Shenzhen, Tianjin, Panyu, Hangzhou, Chengdu, Ningbo, Wuhan, Ha'erbin, Foshan, Shijiazhuang, Dalian, Shenyang, Zhengzhou, Chanchun, Shaoxing, Daqing, Dongguan, XiAn, Chuanzhou, Qingdao, Fuzhou, Changsha, Kunming, Wuxi, Maoming, Nanning, Huizhou, Jinan, Shunde, Jilin, Hefei, Changzhou, Weihai, Nanchang, Zhuhai, Zhongzheng, Xiamen, Lanzhou, Urumqi, Nanhai, Nanjing, Kelamayi, Haikou, Zhaoqing, Shantou

AUSTRALIA

Adelaide; Brisbane; Canberra; Darwin; Hobart; Melbourne; Perth; Sydney

INDONESIA

Balikpapan; Bandung; Batam; Bekasi; Bogor; Depok; Jakarta; Makassar; Medan; Palembang; Semarang; Surabaya; Tangerang; Yogyakarta

INDIA

Ahmedabad; Baroda/Vadodara; Bangalore; Bhopal; Bhubaneshwar; Chandigarh; Chennai; Coimbatore; Delhi –NCR; Guwahati; Hyderabad; Indore; Jaipur; Kanpur; Kochi; Kolkata; Lucknow; Ludhiana; Mumbai; Nagpur; Nashik; Patna; Pune; Raipur/Bhilai; Ranchi; Sholapur; Surat; Trivandrum; Vijayawada; Vizag

JAPAN

Tokyo, Yokohama, Osaka, Nagoya, Sapporo, Kobe, Kyoto, Fukuoka, Kawasaki, Saitama

KOREA

Seoul; Gyeonggi; Busan; Gyeongnam; Gyeongbuk; Incheon; Chungnam; Daegu; Jeonbuk; Jeonam; Gwangju; Gangwon; Chungbuk; Ulsan; Daejeon; Jeju

MALAYSIA

Georgetown; Ipoh; Johor Bahru; Klang; Kota Bahru; Kota Kinabalu; Kuala Lumpur; Kuantan; Kuching; Petaling Jaya; Shah Alam

PHILIPPINES

Manila; Quezon City; Pasig City; Paranaque City; Makati City; Cagayan de Oro; Baguio; Angeles City; Bantagas City; Santa Rosa City; Bacolod City; Iloilo City; Cebu City; Davao City; Dasmarinas

NEW ZEALAND

Auckland; Christchurch; Queenstown; Wellington; New Plymouth

TAIWAN

Taipei; Changhua; Taichung; Tainan; Taoyuan; Yunlin; Kaohsiung; Pingtung; Chiayi; Nantou; Miaoli; Yilan; Hsinchu; Hualien; Taitung; Keelung; Penghu; Kinmen; Lienchiang

THAILAND

Ayutthaya; Bangkok; Chiang Mai; Chonburi; Hat Yai; Khon Kaen; Nonthaburi; Pathumthani; Phuket; Rayong; Samut Prakan

VIETNAM

Ba Ria – Vung Tau; Binh Duong; Da Nang; Dong Nai; Ha Tay; Hai Duong; Hai Phong; Hanoi; HoChi Minh City; Long An; Quang Ngai; Vinh Phuc

SINGAPOREHONG KONG

11AMI-Partners (www.ami-partners.com) 11

AMI-Partners’ R&D Investments: Global Primary Research (Surveys) Coverage Map Touches All Major Countries

AMI Tracking Surveys Cover Countries Driving over 90% of WW SMB IT/Telecom Spending

(SB = 1-99 Employees, MB = 100-999 Employees LB = 1,000 + Employees)

Actionable Global SMB Market Intelligence, GTM Strategy & Implementation Models

- 20 + Year History -

✓ WW Deep End User Tracking

• Mindset, Buying Behaviour, Decision Criteria, RTM, ICT Adoption/Usage/Plans, Cloud Migration, Bundles, Brands

✓ WW Channel Partner Tracking

• Solutions, Skill Sets, Customer Base, Business Models, Vendor Programs, Capacity Planning, Benchmarking Tools, KPIs, ROI Engines, Cloud Transformation

✓ Global IT/Telecom Market Sizing Model

• 130+ ICT Categories

• 57+ countries;/Sub-regional/City level

• 19 Verticals, 8 employee segments

• RTM Overlay

✓ Actionable Market Segmentation Model & Predictive Database Analytics

✓ GTM - Campaigns/Lead Gen/Partner Recruitment; Competitive Benchmarking; Best of Breed; KPI

✓ Strong Global Presence Across Americas, Europe & APAC

About AMI: Extensive Global Footprint




Small & Medium Business

Create Bundled Offers

Upskill Channel Partner Engagement

Market Segmentation

Superior Customer Experience (CX)

AMI Solves Today’s Toughest Sales and Marketing Issues Globally

SMB Market Key Success Factors

AMI Solutions

Syndicated Studies• Country/ICT Overviews• In-depth assessment of attitudes,

adoption, brands, channels, etc.

Global Model• Market sizing, forecast• 130+ ICT categories• 50+ countries• Interactive pivot tool $

$

Cloud Playbooks• Cloud bundles and sales-lift

assessment• Multi-country studies

Segmentation, GTM, Activation• Attitudes, behaviors driven, actionable• Craft products, offers, and messaging• Targeted campaigns via high-value prospects and

database scoring engines

Channel Partner Transformation• Channel Partner Ecosystem Transformation • MSP Transformation• Partner Capacity Models• Benchmarking against top performers• Partner skill-set roadmap



Documents

AMI’s Global Market Sizing andisignal.com/img/dyk/GlobalModelOverview.pdfAMI’s Global Market Sizing and Forecast Model (GM)-Overview AMI-Partners 505 Eighth Avenue, Suite 1705,