Next Generation Collaboration

Laura Yecies, Acting CEO Catch.com

Former CEO, SugarSyncICT Spring, Luxembourg, June 19,

2013

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My Background in Collaboration

Informix – Product Manager – Unix RDBMS

Netscape – VP Browser Division 1997-2003 Messenger - Email Groups -

NewsReader Instant Messenger

integrated – ICQ/AIM

Yahoo Mail – General Manager 2003-2004 Email, Contacts,

Calendar SugarSync – CEO 2008-

2013 Cloud Storage Sync

& Share – Mobile Catch – Acting CEO

Collaborative Notetaking for Mobile

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What is Collaboration?

Joint Work Towards a Common Goal

To achieve a mutual goal that could not be accomplished independently

Some work still needs to be done separately.

Coordinating separate and joint work is difficult.

Why Bother?

Why so Difficult?

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Leveraging Modern Technologies and Trends

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Next GenCollaboration

REAL TIME

IDEATION

B.Y.O.D

.

SEA

RC

H

SOCIAL

CLOUD

MOBILE

SEC

UR

ITY

File sync services exploded in 2012 File access, sync, and share adoption grew by two thirds from 9% of U.S.

online adults in 2010 to 15% in 2012 to become the fastest-growing online file service category, ahead of both online backup and web-based office productivity.

Two-thirds of US online adults are using at least one form of a broad range of personal cloud services For photos, files, information, media, password services, contacts, or

calendaring, two out of three U.S. online adults are using at least one of this broad range of personal cloud services.

Mobile device proliferation is driving daily use of the personal cloud. 58%of personal cloud users with smartphones use personal cloud services

daily or hourly. US online adults are blending work and personal technologies.

Almost half of personal cloud services are used for blended work and personal purposes.

Users and their employers are paying for personal cloud services. Almost one in five personal cloud services is being paid for, showing that

users find the services valuable enough to spend money.

Forrester: Cloud + File Sync Exploding…

Forrester – Massive Shift to the Cloud

Mobile Is Driving Cloud Growth

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Documents

Notes

Interests

Photos

Stories

Ideas

Capturing and Collaborating on Mobile

Confidential

Just As Mobile Drove Documents To The Cloud

Mobile Is Driving Notes & Ideas To The Cloud

Ideas Are The Natural Basis For Collaboration

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Collaborative

Storage Story

Social

CONTENT

UTILITY

Social Ideation – The New Frontier

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Collaborative

Storage Story

Social

CONTENT

UTILITY

Social Ideation – The New Frontier

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How do I…?

Organize and Plan?

Easily Update?

Win in this chaotic environment!

Capture Ideas?

Easily collaborate with my team?

Easily Search for and Find What I Need Quickly and Easily?

Use It in Business?Easily access on any device or platform?

?

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With Catch You Can…

Capture

Collaborate

Organize and Plan

Search and Find

Access on iOS,

Android & the Web

Use It at Work Securely

Update and Notify

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Founded in 2008 with objective of helping users capture and manage data

VC funded: Excel Venture Management, Greylock Discovery Fund, angels

3.3 million registered users (May 2013), growing by over 6k/day

From launch until 2013, Catch has primarily been a consumer mobile app

Based on unique notes + collaboration concept, business adoption has been growing

Beginning in late 2012, recognizing the void in business enterprise solutions for note taking and robust collaboration Catch invested in providing the leading solution to fill this void as a complement to its individual offering

Catch Background

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The Leading Mobile App for Secure Collaborative Notes

Quickest, easiest way to capture ideas, information, tasks, and documents on Android, iOS, and the web. Attractive UI with colors and capture wheel to boost user engagement

Easiest way to collaborate on mobile with colleagues using shared spaces that instantly sync

Based on robust and proprietary context-aware mobile data IP

New with Catch Team

Team accounts allow enterprises to administer and control membership, billing as well as provide

Enterprise level security for content

Catch Team Catch Team maximizes team collaboration securely

Team Owner has access to simplified billing

Team Administrators can manage team members and content securely from the Admin Console: Change passwords and note ownership Invite new members to a space Remove people from a space Reassign ownership of a space Monitor usage

Team Members continue to use the simple Catch interface on Android, iOS and the web.

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Catch Team for Enterprise

Catch Team can be deployed securely through IT

Dual Persona solution for BYOD security : a user can easily switch from their Catch personal account to their work account

Catch worked closely with Samsung in its development and deployment of its KNOX Business Security Solution. Samsung committed to promoting Catch via its Carrier and Corporate channels.

Worked with CITRIX to develop similar functionality for Apple and other Android devices through enterprise mobile security partners (e.g., CITRIX )

Supporting all the major “Mobile Device Management” solutions.

IT has full control over the work account, including remote lock, remote wipe, encryption, and other enterprise security features

Single-Sign-On and Active Directory integration with Just-In-Time Provisioning

Business Teams LOVE Catch

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Field serviceData capture in the field, real-time reporting of issues, data processing at HQ

Sales & MarketingSimple CRM, project management, team collaboration, merchandising

Professional services

Information management, collaboration with clients

Competitive Position

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STORAGE:• Dropbox• Box• Skydrive• SugarSync• YouSendIt• Google Drive

PROJECT MANAGEMENT:• Basecamp• Asana• Do

NOTES:• Evernote• Google Keep• Awesome Note

Catch

DISCUSSION:• Yammer• Chatter• Jive• Podio

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Doesn’t Evernote Do This? Actually, No…

Feature Catch Evernote

Intuitive UI ✓ ✗

Fast Data Capture ✓ ✗

Easy, real-time collaboration ✓ ✗

Full access to notes offline ✓ ✗

Ability to add comments to a note ✓ ✗

Push notifications ✓ ✗

Tasks and collaborative checklists ✓ ✗

Desktop client application ✗ ✓

Leading Enterprise M.D.M. integration ✓ ✗

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Growing Active Users

Market Traction