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A Sanoma presentation given at VIP Connect (NEWPEOPLE) together with Tim Akkerman. It gives an overview of the development of Media since Gutenberg's press and how Mobile has taken hold of us. It continues to outline the changes in media consumption and advertising spend per platform. A few lessons learned at Sanoma for better mobile presences are mentioned (in the talk, the slide is just a placeholder:)) and the talk closes with a few of signals of new developments at the horizon.
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Presentation nameApril 13, 2023 Presentation name1
AN INTRODUCTION TO MOBILENEWPEOPLE
April 13, 2023 NEWPEOPLE – AN INTRODUCTION TO MOBILE2
CONTEXT
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history
April 13, 20233
Last 24 hours
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history
April 13, 20234
Last week
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Google Glass
April 13, 20235
Last year
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – iPad
April 13, 20236
Last 4 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – iPhone
April 13, 20237
Last 7 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – GSM
April 13, 20238
Last 22 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Desktop PC
April 13, 20239
Last 40 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Television
April 13, 202310
Last 85 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Radio
April 13, 202311
Last 103 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Magazines
April 13, 202312
Last 282 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Newspapers
April 13, 202313
Last 412 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Printing Press
April 13, 202314
Last 569 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Printing Press
April 13, 202315
Last 569 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Printing Press till newspapers
April 13, 202316
407 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Newspapers till website
April 13, 202317
145 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Website till mobile app
April 13, 202318
12 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Mobile app till tablet app
April 13, 202319
2 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Changing media consumption pattern
April 13, 202320
The speed of innovation is drasticly accelerating. New mass-media emerge in ever shorter time-cycles.
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202321
CONSUMPTION
April 13, 2023Presentation name 22
The Netherlands in top-5 European mobile internet
April 13, 2023Presentation name 23
2013 a disaster for Dutch PC sales
April 13, 2023Presentation name 24
65+ taking the leap to mobile
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202325
US Consumer Media Consumption
TV Online Radio Print Mobile05
101520253035404550
20092010201120122013
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202326
Media Consumption: Time spent vs Advertising spent (US’12)
TV Online Radio Print Mobile05
101520253035404550
Time spentAd spent
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202327
Media Consumption: Time spent vs Advertising spent (US’12)
TV Online Radio Print Mobile05
101520253035404550
Time spentAd spent
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202328
Pageviews per platform NU.nl since 2010
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202329
Pageviews per platform NU.nl since 2011
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202330
App usage globaly
Skype
Facebook Messenger
Google+
Youtube
Google Maps
11
17
22
22
22
27
30
35
44
54
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202331
App usage globaly
Skype
Facebook Messenger
Google+
Youtube
Google Maps
11
17
22
22
22
27
30
35
44
54
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202332
LESSONS
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Mobile-friendly site
April 13, 202333
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Keep it really simple
April 13, 202334
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Follow the guidelines
April 13, 202335
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Measure and learn
April 13, 202336
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Listen to your users
April 13, 202337
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202338
FUTURE
April 13, 2023Presentation name 39
Changing interfaces
April 13, 2023Presentation name 40
Quantified self
April 13, 2023Presentation name 41
Smarter services
April 13, 2023Presentation name 42
The internet is leaking
April 13, 2023 Presentation name43
@tim_akkerman @samwarnaars
