Presentation nameApril 13, 2023 Presentation name1
AN INTRODUCTION TO MOBILENEWPEOPLE
April 13, 2023 NEWPEOPLE – AN INTRODUCTION TO MOBILE2
CONTEXT
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history
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Last 24 hours
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history
April 13, 20234
Last week
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Google Glass
April 13, 20235
Last year
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – iPad
April 13, 20236
Last 4 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – iPhone
April 13, 20237
Last 7 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – GSM
April 13, 20238
Last 22 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Desktop PC
April 13, 20239
Last 40 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Television
April 13, 202310
Last 85 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Radio
April 13, 202311
Last 103 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Magazines
April 13, 202312
Last 282 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Newspapers
April 13, 202313
Last 412 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Printing Press
April 13, 202314
Last 569 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Media: a short history – Printing Press
April 13, 202315
Last 569 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Printing Press till newspapers
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407 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Newspapers till website
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145 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Website till mobile app
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12 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Mobile app till tablet app
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2 years
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Changing media consumption pattern
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The speed of innovation is drasticly accelerating. New mass-media emerge in ever shorter time-cycles.
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202321
CONSUMPTION
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The Netherlands in top-5 European mobile internet
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2013 a disaster for Dutch PC sales
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65+ taking the leap to mobile
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202325
US Consumer Media Consumption
TV Online Radio Print Mobile05
101520253035404550
20092010201120122013
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202326
Media Consumption: Time spent vs Advertising spent (US’12)
TV Online Radio Print Mobile05
101520253035404550
Time spentAd spent
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202327
Media Consumption: Time spent vs Advertising spent (US’12)
TV Online Radio Print Mobile05
101520253035404550
Time spentAd spent
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202328
Pageviews per platform NU.nl since 2010
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202329
Pageviews per platform NU.nl since 2011
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202330
App usage globaly
Skype
Facebook Messenger
Google+
Youtube
Google Maps
11
17
22
22
22
27
30
35
44
54
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202331
App usage globaly
Skype
Facebook Messenger
Google+
Youtube
Google Maps
11
17
22
22
22
27
30
35
44
54
NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202332
LESSONS
NEWPEOPLE – AN INTRODUCTION TO MOBILE
Mobile-friendly site
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Keep it really simple
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Follow the guidelines
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Measure and learn
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NEWPEOPLE – AN INTRODUCTION TO MOBILE
Listen to your users
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NEWPEOPLE – AN INTRODUCTION TO MOBILEApril 13, 202338
FUTURE
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Changing interfaces
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Quantified self
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Smarter services
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The internet is leaking
April 13, 2023 Presentation name43
@tim_akkerman @samwarnaars
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