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KEY FACTORS FOR A
SUCCESSFUL MOBILE
APPLICATION
Yvan Gravier
www.neosesame.com
Twitter, Facebook, Youtube: neosesame
• A cake made of layers of Adam's Peanut Butter and Philadelphia
cheese, close to the Cheesecake Factory's,
• rewards obtained during video
games after successfully challenged the difficulties,
• a product that sells well, i.e. music - hit, publishing -
bestseller, etc. ...
• evolutionary success of certain living species as a result of natural
selection.
SUCCESS?
The term success can refer to:
Simply put for your App:
Set your Goals, Define KPIs, Measure the Gap,
FeedBack
DATA
USER PATH
ERGONOMICS
#1 PREPARE WELL
Ensure the presence and quality
of input data Data bases
Images
Web services
FTP servers
Excel files
Rss feeds
XML
Podcast
VoD
Live video stream
The W3C recommends: JSON + base 64 images
encodinghttp://www.w3.org/standards/webofdevices/
Do it like...
Tweeter, Facebook, Google, Foursquare,
Skype, Orange, Bart…and more
Repeat after me:
BE USER CENTRIC…
NOT EGO CENTRIC…
© Credit Decode Consulting
DO NOT DISCOURAGE THE USER
AMAZON.fr ZAPPOS
© Credit Decode Consulting
DO NOT LET THE USER WAIT
Load data locally
Save favorites
Save context
RENEW THE USER’S INTEREST
Relevent content
Fresh content
Management of ranking preferences
Pertinent notifications
TIP« PUSH NOTIFICATION »
THE EASIEST WAY TO RENEW YOUR APP
WITHOUT REBUILDING IT NOR REPUBLISHING
IT!
See the video on youtube:
http://www.youtube.com/video neosesame Push
BE CAREFUL WITH ERGONOMICS
MINIMIZE THE CLICKS & THE LEVELS
NATIVE
WEB
WEBVIEW IN APPS
FRAMEWORKS
#2 RIGHT CHOICES OF
TECHNOLOGIES
3 Possibilities
Browsing Webviews in Apps
Lower development cost
Requires a rendering
platform
Much quicker deployment
Easier inhouse deployment
Better control of distribution
Higher billing control
Lowest portability costs
Easier Adservers
compatibility
Easier audience analytics
Easier CRM
Using the browser APIs and
high portability,
Controlled by a light embedded
native code dedicated to each
platform,
Packaged in a widget or App or
Webapps depending on priority,
The rendering is made locally
(page structure as well),
Data are provided by server
APIs (XML, JSON..) built once
for all,
Apps
Highly platform dependent
Natural for iPhone
Dedicated to games and
specific UI needs
Better CTR so far,
Better user adoption,
Higher data volume
Longer usage per cession
Higher Hardware
integration
SEE Google video: Android App embeds Webview by Google
Unified vision
A common Core Web view
HTML 5, CSS, Javascript
based
70 to 80 % Smartphone coverage
Brings all Web Apps advantages,
Lower Maintenance costs
Easier and quicker reuse and sharing,
Higher CRM feed-back
Fed by one single “fits for all” APIs build by IT Group
Controlled and built
by a dedicated
Light resident code
App, Widgets,
launcher..
20 to 30 % specific per device
Brings all Apps advantages: publication, download, visibility, CTR
rates..
Brings persistency,
Brings background Webpages Downloading
Suitable with OEM Guidelines
Downloads
Referencing
Statistics
Updates
# 3KEEP YOUR
APPLICATION ALIVE
DOWNLOADING - REFERENCING
Statistics: Measure your success
Thank you for your attention!
Want to know more?
Yvan Gravier
www.neosesame.com
:
neosesame