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Nigel Wood, Chief Executive of Rugby League World Cup 2013 discusses the event and and the impact it's had on rugby league in the UK. Presented at the Sport and Recreation Alliance's Sports Summit 2014
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Nigel Wood
RFL Chief Executive & RLWC2013 Tournament Director
Thursday 5 June 2014
VISION & PRIORITIES
‘To stage a successful and profitable event that further enhances the international prestige of Rugby League’
•Financial Return•Filling Stadia•Match day Experience•New & Emerging Markets•Tangible Legacy
RESULTS- FINANCIAL RETURN
Budget Actual
Turnover £15.7m £15.5m
Profit £3.2m c £4.0m
RESULTS - FILLING STADIA
•458,463 Tickets sold
•World Record crowd of 74,468 for the Final at Old Trafford
•Eight sell outs
•Record crowd for a RLWC Opening Ceremony
•Three stadium crowd records for any sporting event
•Eight stadium crowd records for any RL game
•76% Occupancy rate
‘
RESULTS - MATCH DAY EXPERIENCE
Champions (EPI 80+)
Neutrals (50-79)
Critics(50<)
Repucom Event Performance Index (EPI)
RESULTS - MATCH DAY EXPERIENCE
Repucom Event Performance Index
(EPI)
Ticket Buying Timeline
The week before the match
Two weeks before the match
Three weeks before the match
One month before the match
Two months before the match
Three months before the match
Four months before the match
More than four months before the match
RESULTS- NEW & EMERGING MARKETS WHO WERE THEY?
RESULTS- NEW & EMERGING MARKETS SALES BY REGION
RESULTS-TANGIBLE LEGACY
• New fans/attendees.
• New participation.
• New & retained sponsors.
• New & retained talent.
‘
FIVE KEYS TO SUCCESS
• Format & Schedule.
• Government Support.
• Host Bid Process.
• Community Initiatives.
• Governance.
FIVE IMPROVEMENTS
• Contracting with Hosts.
• Commercial Exploitation.
• Number of Venues.
• Appointment of Dedicated Staff.
• Appointment of Key Suppliers.
Summary