Black Hat White Hat

Idea of numbers Idea of value

But suddenly it all changes when…

Link Exchange Schemes

Spammed Forums & Directories

Blog Link Networks

Since Google’s recent algorithmic change is targeted at lowering the rankings of sites that use black hat techniques, some webmasters are worried.

What if a competitor tries to reduce my website's ranking by buying links on spam sites or porn sites that point to my domain?

Is Negative SEO a real threat?

Preventing it is much easier than fixing it.

Carefully monitor your Google Webmaster tools account.

Preventing Link Spam and Negative SEO#1

Preventing Link Spam and Negative SEO#2

Protect your best backlinks

Check for duplicate content

Preventing Link Spam and Negative SEO#3

Monitor your social mentions

Preventing Link Spam and Negative SEO#4

Preventing Link Spam and Negative SEO#4

Set up Google Alerts for your business

Don’t be a victim of your own SEO strategies

Preventing Link Spam and Negative SEO#5

Don’t make enemies online

Preventing Link Spam and Negative SEO#6

What if you’re already infected with the virus?

How will you Combat Negative SEO Against Your Website

Combat Negative SEO#1

Create a list with the backlinks you should remove

Combat Negative SEO#1

Combat Negative SEO#2

Try to remove the toxic links

Combat Negative SEO#2

SHOW ME THE MONEY!!!

Combat Negative SEO#2

Combat Negative SEO#3

Create a Disavow List

@jesevangelista

AMA