Black Hat White Hat
Idea of numbers Idea of value
But suddenly it all changes when…
Link Exchange Schemes
Spammed Forums & Directories
Blog Link Networks
Since Google’s recent algorithmic change is targeted at lowering the rankings of sites that use black hat techniques, some webmasters are worried.
What if a competitor tries to reduce my website's ranking by buying links on spam sites or porn sites that point to my domain?
Is Negative SEO a real threat?
Preventing it is much easier than fixing it.
Carefully monitor your Google Webmaster tools account.
Preventing Link Spam and Negative SEO#1
Preventing Link Spam and Negative SEO#2
Protect your best backlinks
Check for duplicate content
Preventing Link Spam and Negative SEO#3
Monitor your social mentions
Preventing Link Spam and Negative SEO#4
Preventing Link Spam and Negative SEO#4
Set up Google Alerts for your business
Don’t be a victim of your own SEO strategies
Preventing Link Spam and Negative SEO#5
Don’t make enemies online
Preventing Link Spam and Negative SEO#6
What if you’re already infected with the virus?
How will you Combat Negative SEO Against Your Website
Combat Negative SEO#1
Create a list with the backlinks you should remove
Combat Negative SEO#1
Combat Negative SEO#2
Try to remove the toxic links
Combat Negative SEO#2
SHOW ME THE MONEY!!!
Combat Negative SEO#2
Combat Negative SEO#3
Create a Disavow List
@jesevangelista
AMA