Music discovery webinar slideshare

The Tyranny of Choice

• Consumers have access to unprecedented levels of content and consumption choices

• Discovery is critical for product differentiation and success

• Intelligent media search and recommendations capabilities are required to simplify and enhance the consumer experience

Copyright ®2012 Rovi Corporation. Company confidential.2

3 © 2012 Rovi Corporation. Company confidential.

Help Fans Find and Enjoy the Music They Love

Keep listeners engaged by introducing them to new songs they’ll love with:

• Finely-tuned recommendations

• New ways to browse content

• Unique playlists

Connect Fans to Music Similar to What They Like


Offer New, Engaging Ways to Browse Music

© 2012 Rovi Corporation. Company confidential.5

Build Loyalty by Offering Playlists Based on Favorite Artists, Music or Genre


Rovi Recommendations Service Capabilities


Essential Recommendations

Advanced Recommendations

Similar Music Playlists

Personalization Community and Social (roadmap)

Given a TV show, movie, album, track, musician, or band, return similar items

Given an artist, album, track or genre, return a list of related tracks to be played in sequence

Custom OptimizersCustom Optimizers

Integrate user behaviors and preferences to generate personalized results

Given a community, return items that are similar to a user’s taste that the community has watched, rated, etc.

Client Catalog | Return only items available in a specific catalog or group of catalogs

Popularity | Increase focus on popular content or drive discovery into your back-catalog

Age | Increase focus on content from a specific time period, such as new releases

Editorial | Reinforce brand identity by increasing focus on content that reflects your editorial point-of-view

Promotional | Offer partners and advertisers new promotional opportunities by focusing on specific content


Music Discovery Demo


Good Recommendations Depend on Quality Metadata

Rovi Uses Multiple Methods to Generate Music Recommendations

A World-Class Catalog of Music Metadata


• 3.3 Million Album Releases

• 32.5 Million Tracks

• 2.9 Million Unique People

150 Customers

• One structure supports multiple countries

• 1,500 descriptors in 17 languages

• Includes local content from 22 charts

Comprehensive Coverage

Global Platform Constantly Improving

• Increase in track-level descriptors

• New celebrity Twitter account handles

• New music to movies and TV links

Rovi Music

Apple iTunes Google Microsoft

Shazam Spotify Pandora

Inform Discover Experience Influence

Rovi Music Elements


• Biographies• Profiles• Review excerpts• Artist to artist

relational links• Ratings• Album-level

recommendations• Tones (Moods)• Themes

• Artist • Album title• Track title• Times• Formats and flags• Low-res front cover art• Product descriptions• Genres• Sub-genres• Album/release-level

product codes• Label• Release date• Composer• Credits

• 30 second music samples in various codices and bit-rates

• Artist Twitter® verified account handles

• Premium artist images• High-resolution front

covers• Low- and high-

resolution back covers

• Track-level genre/ sub-genre

• Tonality/mode• Harmonic stability• Rhythmic intensity• Performance energy• Dynamic range• Loudness• Textural stability• Tempo• Rhythmic complexity• Density• Melodic complexity• Harmonic complexity• Melodic presence

Discover, manage and enjoy digital music across multiple platforms and devices.

The Power of Track-Level Data


• Many albums contain tracks that are diverse in tone, energy, complexity and even genre

• Descriptive track-level data enables:

• Finely-tuned recommendations

• Unique playlists

• New ways to explore content, such as browsing by unique rhythmic, melodic and harmonic song descriptors (e.g., FindR)

Twist, Korn

The End, Ringo Starr

Performance Energy

Hone Recommendations Using Track-Level Data


High(4)

Low(0)

A combination of musical and sonic elements that creates a perceived amount of excitement or

energy in a musical performance; an indicator of mood as related to the energy of individual instruments/

performers.


Integration Options

Rovi MusicRoll Your Own Recommendations with Rovi Metadata

• Music metadata enables a high degree of control to fuel your secret sauce

• Can be delivered via FTP feed or API via Rovi Data Service

• Can be supplemented with Rovi Search and Recommendation Services


Genre Tone

Artist Relational Links Theme

Tempo Sub-genre

Performance energy

Dynamic range Loudness

Rovi Recommendations ServiceLeverage Rovi Expertise and Deploy Quickly

• Increase engagement • Drive content consumption• Merchandise and promote

• Develop faster • One stop shop • Keep content, apps fresh

• Rovi’s scalable infrastructure

• Lower hardware and IT investment

• Real-time connectivity to services

• Platform, device agnostic• Standards-based• Easy to evaluate and

integrate

RevenueFlexibilityPerformanceSpeed


Rovi Cloud Services

World-class entertainment metadata provides rich information about TV, music, movies, games and more.

Deliver accurate and highly relevant media search results.

Differentiate offerings, increaserevenue and drive consumptionwith sophisticated mediarecommendations.

Advanced media recognitionservice helps users discover,manage and enjoy their media.

Monetize offerings and createrecurring revenue streams forconnected products and services.

Enables engaging user experiences on multiple platforms that help consumers discover, manage and enjoy their digital content anywhere, anytime


Check out developer.rovicorp.com

• Access control and key provisioning

• Documentation

• Metrics and reporting

• Support forums


http://www.developer.rovi.com/


Questions? Call 1-866-686-8947

Thank you.


Technology

Music discovery webinar slideshare