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Social Media for Museums Social Media for Museums A How To GuideA How To Guide
Monday 5Monday 5thth October 2009 October 2009
Jude HabibDirector, sounddelivery
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sounddelivery is a dynamic training production and communications agency.
Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find
new and exciting ways to get their stories heard.
For more information, visit us atwww.sounddelivery.org.uk
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Workshop OverviewWorkshop Overview
A shift in the communications landscape How do you communicate Essential Communications Reaching out to new audience Social
Media for good - exploring podcasts, blogs, flickr and social networks
Sharing best practice
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Who am I ?Who am I ? 12 + years at the BBC – across networks Many years working on multi-platform social
action campaigns Set up sounddelivery working with charities and
the cultural and heritage sectors Specialise in social media including podcasting,
audio, video and creative communications. Been working with museums for several years. Worked with the Museum of London on several
podcasting and social reporting projects
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Who are you trying to reach?Who are you trying to reach? Teachers Parents Young People / Older People People Who Don’t Know Who You Are Funders Trustees Staff Volunteers Media Partners Corporate Sector Global Reach
And how are you
communicating with them?
is really just a label for the way the internet looks today
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Its up to you to figure out what the *something* is!
These are the tools that allow
you to do something
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What’s changed?What’s changed?
RSS-fed
You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
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Terms and DefinitionsTerms and Definitions Whats a tag? Whats a blog? What is RSS? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking? What is a personalized homepage?
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What is a blog?What is a blog?
Website of entries, descriptions and thoughts, updated regularly
Usually maintained by one person
Uses free / simple interface Allows people to comment and
to subscribe Mainly text but can be photo /
audio / video Technorati tracking 106m
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Blogging: stories with wordsBlogging: stories with words A conversation: a two way communication
channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal
views Use your blog to link to others, and key
points of information
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Keep it personalKeep it personal
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Does it make any difference?Does it make any difference? Blogs are perfect for contacting the ‘Long Tail’ museum
visitors: a large number of keen, long-term, disparate individuals.
When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate.
The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions.
Sharing the responsibility for the blog amongst a group really helps reduce the workload too!
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Trend towards microbloggingTrend towards microblogging Linked to growth in
mobile and social networking
Status Irregular posts Photo sharing
& social bookmarking
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Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.
You can also add tags, which allow you to trace comments on particular subjects, events or stories.
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Blogging: stories with PicturesBlogging: stories with Pictures
Museums using Flickr:
Museum of London: http://www.flickr.com/groups/museumoflondon/
Bolton Museum: http://www.flickr.com/groups/buildingbolton/ London Transport Museum:
http://www.flickr.com/photos/ltmuseum/ V&A: http://www.flickr.com/groups/va_museum/ British Postal Museum & Archive:
http://www.flickr.com/photos/postalheritage/ National Maritime Museum:
http://www.flickr.com/photos/nationalmaritimemuseum/ York Railway Museum:
http://www.flickr.com/photos/briburt/sets/72157603395809523/ National Media Museum:
http://www.flickr.com/photos/nationalmediamuseum RAF Museum: http://www.flickr.com/groups/rafmuseum/ Aviation Museum: http://www.flickr.com/groups/aviationmuseum/
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What is a podcast?What is a podcast?Regularly updated audio content
Often a ‘radio show’ format
RSS-fed
Anytime, Any where
Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player.
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Why Audio? Why Audio?
Powerful Cost Effective Anonymous Dynamic Exciting Real
Emotive Controlled Authentic Passionate Grassroots Targeted
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Who is Podcasting and using Who is Podcasting and using Audio?Audio?
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Museum Podcast ExamplesMuseum Podcast Examples
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What kind of audio/podcasts are What kind of audio/podcasts are there?there?
Magazine style programmes Stand-alone interviews Case studies/profiles Audio diaries/citizen media Dramas/comedies Exhibition tours Speeches/presentations
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What is social bookmarking?What is social bookmarking? store, tag and share
links across the internet.
share links with friends… and people with similar interests.
access links from any computer.
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BenefitsBenefits Makes information manageable Makes information portable – you can
access your bookmarks anywhere Connects your information and you to
others
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ConsiderationsConsiderations Must agree to tags Can’t stop people tagging your content –
even stuff you don’t want associated with you
Bookmarks can go out of date
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What’s a wiki?What’s a wiki? a Wiki is a type of website that allows the
visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
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Camera optionsCamera options Flip camera Range in price from £70 - £150
(on Amazon)
Kodak Zi6£85 – 112 (Amazon.co.uk)
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More professional and costly equipmentMore professional and costly equipment
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Digital Storytelling Digital Storytelling Audio SlideshowsAudio Slideshows
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Social Media Case StudySocial Media Case StudyBrooklyn Museum
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What is a social network?What is a social network? Social networks are groups
of individuals unified by common
Interests Vocations Passions Needs
Before the internet these groups were more limited by proximity
Online social networks benefit from the LONG-TAIL effect
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Niche social networksNiche social networks
http://www.rspb.org.uk/community/
http://www.allaboutpets.org.uk/home.aspx
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More than 300 million active users
50% of active users log on to Facebook in any given day
The fastest growing demographic is those 35 years old and older
General Growth Average user has 120
friends on the site More than 6 billion
minutes are spent on Facebook each day (worldwide) (3)
More than 40 million users update their statuses at least once each day (15)
More than 10 million users become fans of Pages each day (3.5)
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Fan pageFan page
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Are you talking their language?Are you talking their language?
It doesn’t matter what the method you communicate.
Absolutely Crucial – Content is King! Get it right and people will subscribe to feed Continue to listen Join in the conversation via social networks Get involved – user generated content Tell their friends Find out more about you!
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ChallengesChallenges
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Tips for creating powerful contentTips for creating powerful content
Listen to podcasts, audio content, read blogs, explore social networking sites, watch vodcasts, read wikis – see what “the competition” is doing
Involve your staff, supporters, clients - get their opinions & ideas, find out how they want to be communicated with.
Be yourself - don’t try and copy what’s already out there. Be innovative.
Share the responsibility – ask team members what they would like to do.
Explore how incorporating a social media strategy start slowly and build up content.
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So is Social Media for you or not? So is Social Media for you or not? YES
You want to express the human voice of your organisation
You want to enable easy ways for people to share knowledge and information
Open source thinking - willing to share ideas in progress and let others join in and help it
Can deal with the messiness
You already have the basics covered.
Costs
Source: Designing for Civil Society
NO
You are obsessively controlling Your organization is not ready for
some changes in how you work
Your audience is not online
Everything must be vetted by central authority
Your aims are written in stone, not electricity
You aren't prepared to assist people
in learning a new skill and the time to make it an organizational habit.
