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This Is Not Your Parents MuseumChris Alexander
Manager of Interactive Technology - SJMAConsultant/Freelancer
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Generational Gapthe new overpowers the old
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
It’s all about technology and advancement
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Generational Gap ๏ Young adults are more saturated with technology
than ever before and they are changing the world.
๏ Older adults have exposure, but it is not engrained.
๏ End of newspapers
๏ End of phone books
๏ End of maps
๏ End of passive museum viewing?
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Museum Visit 15-20 years ago
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Museum Visit 15-20 years ago๏ Look in the newspaper to see what is on display
(Friday newspaper only)
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Museum Visit 15-20 years ago๏ Look in the newspaper to see what is on display
(Friday newspaper only)
๏ Call and invite friend to go
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Museum Visit 15-20 years ago๏ Look in the newspaper to see what is on display
(Friday newspaper only)
๏ Call and invite friend to go
๏ Look up on map how to get there.
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Museum Visit 15-20 years ago๏ Look in the newspaper to see what is on display
(Friday newspaper only)
๏ Call and invite friend to go
๏ Look up on map how to get there.
๏ Sit in traffic and find parking once there
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Museum Visit 15-20 years ago๏ Look in the newspaper to see what is on display
(Friday newspaper only)
๏ Call and invite friend to go
๏ Look up on map how to get there.
๏ Sit in traffic and find parking once there
๏ Purchase ticket at admission desk
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Museum Visit 15-20 years ago๏ Look in the newspaper to see what is on display
(Friday newspaper only)
๏ Call and invite friend to go
๏ Look up on map how to get there.
๏ Sit in traffic and find parking once there
๏ Purchase ticket at admission desk
๏ Wait for docent for docent led tour
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Museum Visit 15-20 years ago๏ Look in the newspaper to see what is on display
(Friday newspaper only)
๏ Call and invite friend to go
๏ Look up on map how to get there.
๏ Sit in traffic and find parking once there
๏ Purchase ticket at admission desk
๏ Wait for docent for docent led tour
๏ Purchase permanent collection catalogue at store
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Museum Visit 15-20 years ago๏ Look in the newspaper to see what is on display
(Friday newspaper only)
๏ Call and invite friend to go
๏ Look up on map how to get there.
๏ Sit in traffic and find parking once there
๏ Purchase ticket at admission desk
๏ Wait for docent for docent led tour
๏ Purchase permanent collection catalogue at store
๏ Eat lunch in café
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit or Near Future
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit or Near Future๏ Go to Facebook and go to museum page to see what’s on
view or if there are lectures.
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit or Near Future๏ Go to Facebook and go to museum page to see what’s on
view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit or Near Future๏ Go to Facebook and go to museum page to see what’s on
view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
๏ Buy tickets online
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit or Near Future๏ Go to Facebook and go to museum page to see what’s on
view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
๏ Buy tickets online
๏ Look up directions in iPhone and get traffic report.
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit or Near Future๏ Go to Facebook and go to museum page to see what’s on
view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
๏ Buy tickets online
๏ Look up directions in iPhone and get traffic report.
๏ Take mobile or cell phone tour (pick and choose what I want to learn about).
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit or Near Future๏ Go to Facebook and go to museum page to see what’s on
view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
๏ Buy tickets online
๏ Look up directions in iPhone and get traffic report.
๏ Take mobile or cell phone tour (pick and choose what I want to learn about).
๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit or Near Future๏ Go to Facebook and go to museum page to see what’s on
view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
๏ Buy tickets online
๏ Look up directions in iPhone and get traffic report.
๏ Take mobile or cell phone tour (pick and choose what I want to learn about).
๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
๏ Use mobile device to look up on Yelp local restaurant for Lunch
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit or Near Future๏ Go to Facebook and go to museum page to see what’s on
view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
๏ Buy tickets online
๏ Look up directions in iPhone and get traffic report.
๏ Take mobile or cell phone tour (pick and choose what I want to learn about).
๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
๏ Use mobile device to look up on Yelp local restaurant for Lunch
๏ Log back into Facebook group and interact with other users
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
๏ Buy tickets online
๏ Look up directions in iPhone and get traffic report.
๏ Take mobile or cell phone tour (pick and choose what I want to learn about).
๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
๏ Use mobile device to look up on Yelp local restaurant for Lunch
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Current Visit๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
๏ Buy tickets online
๏ Look up directions in iPhone and get traffic report.
๏ Take mobile or cell phone tour (pick and choose what I want to learn about).
๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
๏ Use mobile device to look up on Yelp local restaurant for Lunch
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
What do all these tasks have in common?
Current Visit๏ Go to Facebook and go to museum page to see what’s on view or if there are lectures.
๏ Find friends via text to see if anyone wants to join in
๏ Buy tickets online
๏ Look up directions in iPhone and get traffic report.
๏ Take mobile or cell phone tour (pick and choose what I want to learn about).
๏ Pass on PC Catalog in store - would rather visit artist videos on YouTube at home.
๏ Use mobile device to look up on Yelp local restaurant for Lunch
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
The can all be done on a mobile device!
What do all these tasks have in common?
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Access to information
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Access to information
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Access to information๏ Visitor have immediate access to
information๏ They want small nuggets of info๏ They want short audio or video๏ They like the ability to share with
friends๏ They like to be able to take something
with them
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Access to information๏ Visitor have immediate access to
information๏ They want small nuggets of info๏ They want short audio or video๏ They like the ability to share with
friends๏ They like to be able to take something
with them
Do you want to be a part of the info they receive?
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Website Relevancy
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MuseumWebsite
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MuseumWebsite
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MuseumWebsite
๏One of the newest that museums are still trying to figure out.๏ Twitter is considered a microblog where users make 140
character updates.๏Nina Simon and Koven Smith on their blogs
(www.museumtwo.com and kovenjsmith.com) talk about the institutional voice on Twitter.
๏Unique uses might be to have an artist post updates about a commission, a curator post about an exhibition, or a conservator discussing the restoration of an artwork
๏Some museums on Twitter include the Getty, LACMA, MoMA, Tate, and Brooklyn Museum
๏Brooklyn Museum has a special online membership “1stFans”
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MuseumWebsite
Facebook and MySpace
๏ Museums have been active on MySpace for several years now and more recently on Facebook.
๏ Offers the ability to start a group around your museum where the members of the group can interact with one another
๏ Offers an alternative to the institution’s own website offering hours, fee, exhibition schedules.
๏ Museums on both include: the Smithsonian, Oakland Museum of California, Judah L. Magnus, MFA Boston
MySpace
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MuseumWebsite
YouTube
๏ Museums have been making great headway with creating their own video content and posting it online.
๏ Videos focus on artists, exhibitions, museum, staff๏ Ease of creation has made this possible - affordable HD
cameras, software, audio equipment๏ Artists are surprisingly willing to participate๏ Helps to market the museum๏ Museums on YouTube include: Indianapolis Museum of Art,
MoMA NY, San Jose Museum of Art, Exploratorium
MySpace
YouTube
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MuseumWebsite
MySpace
YouTube
Wikipedia
Wikipedia
๏ Most museums have an entry on Wikipedia๏ Whether they started it or not is another story๏ Artists and art pieces also have entries on the site๏ Museums are starting to utilize it in unique ways๏ Wikipedia Loves Art involved 15 museums and consisted of a scavenger
hunt and free content photography contest aimed at helping to illustrating Wikipedia articles
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MuseumWebsite
MySpace
YouTube
Wikipedia
Flickr
๏ People are photographing and posting photos of your museum whether or not you have a no photography policy or not.
๏ They are also tagging these photos making your museum, artists and artworks easy to find.
๏ Allows a forum where users can discuss these items as well๏ Some of the photos are incredible๏ Possible marketing uses๏ Graffiti at the Brooklyn Museum utilized Flickr to highlight the
exhibition itself as well as its in-gallery and on-line interactive projects.
Flickr
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MySpace
YouTube
Wikipedia
Flickr
MuseumWebsite
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MySpace
YouTube
Wikipedia
Flickr
MuseumWebsite
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
MySpace
YouTube
Wikipedia
Flickr
MuseumWebsite
The new museum ecosystem
๏ How do you address this new environment?๏ Is it just fun or is it marketing the Museum?๏ How long will it last? Passing fad?๏ Does a Museum need a presence in all of these places?๏ Who manages it all?๏ Is it important?๏ How much broader can it get?
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Questions that come to mind
Contact Info
Chris AlexanderManager of Interactive Technology/San Jose Museum of Art
Consultant/Freelancer
email: [email protected]: www.chris-alexander.com
Presentation: www.chris-alexander.com/category/presentations/
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
Creative Commons Credits from FlickrThanks for your help!
adam mulligan - Texting and DonutJohn Scone - European Cars
mjecker - Phonebookmrbill - Touchtone Phone
Phil Gyford - iPodspreshit - Macbook Pros
sfantti - Traffic
Reach Out and Touch Your Visitors… with Technology! Chris Alexander
