1

MTN Mobile Money vs Tigo Cash [Customer Journey,Distribution,Innovation and Charges

Commercial Solutions Manager

Edel IT Consulting

BarCamp Africa UK Founder

Start-up Weekend Accra Coach/Judge

Why am I here ?

EthelCofie.com@MissEDCofie

11/04/2023 2

MTN Mobile Money vs. Tigo Cash

11/04/2023 3

Customer Journey

11/04/2023 4

MTN Mobile Money

11/04/2023 5

TIGO Cash

11/04/2023 6

Charges

11/04/2023 7

MTN Mobile MoneyTransaction Point Services Transaction Limit

(GH¢)Charges (GH¢)

At Agent Shop Money Transfer(C2C -Money Transfer from Merchant to Non Mobile User)

1-50 2.5%

More than 50 5%

Cash In Minimum of GHC 1

Free

Cash Out 1-50 0.5% Above 50 1%

On your Mobile Money Transfer (P2P -Transfer Money to a Mobile Money Wallet)

1-50 0.5 More than 50 1%

Money Transfer (A2C -Transfer Money to a Non Mobile User)

1-50 1.5% More than 50 3%

Airtime Top-up 1-100 Free Bill Payment-ECG,Ghana Water

N/A 0.50p

Bill Payment-DStv N/A Free

Account Mgt Balance Enquiry N/A Free

Mini Statement N/A 0.01p

11/04/2023 8

Tigo Cash

11/04/2023 9

Innovation

11/04/2023 10

MTN Mobile Money vs Tigo Cash

Value Add MTN Mobile Money Tigo Cash

Receive Money from outside Ghana

Top Up Airtime for that operator

Mobile Insurance

ATM Cash Out Service *Fidelity Bank

Lending Services

Savings Services

Pay Utilities(DSTv,ECG)

11/04/2023 11

Conclusion • The on-boarding journey for Tigo is based on efficiency and

getting you out and doing transactions ,whilst the MTN is based on security and ensuring that they have alternative contacts for you .Frankly I am not sure which is the better option . Expediency vs Security ?

• In terms of Charges It looks like for  lower remittances( less 100 GHS) MTN is a better payment platform to use and for higher  amounts( greater than 100 GHS ) its best to use Tigo

• The Data mined from websites  seem to show that there is more value add with MTN money with ATM Cash out and Lending service etc.

• I believe on Distribution MTN Money is at par with Tigo cash as not having a lot of Agents is balanced out by having ATM cash out facilities

*Data collected from in store visits, websites and press releases.