Get Paid with Unity Services

*KEYNOTE, EXCITED, OVERVIEW*Unlock data insightsSupercharge game monetizationAnalytics | Ads | IAP

[NEXT SLIDE]: Stephen Sullivan

VP of global Account management, UnityPaul Bowen

*GREETING*Hi everyone!

Im Paul Bowen and Im the VP of Global Account Management here at Unity Ads.

[NEXT SLIDE]: Monetization motor revving2

Monetization Horse Power

*CHALLENGES | NEED OF DEVELOPER*Real-time marketing platformUnderstand playersMaximize potential of game

*WHY UNDERSTANDING SO IMPORTANT?*Customize the player experienceIncrease engagementHelps monetization strategies be effective

*END RESULT*Well-functioning Monetization MotorMaximize player life time value

*SO HOW DO WE DO IT?*Monetization Motor humming smoothly

[NEXT SLIDE]: Ads + IAP3

And The Engine Behind It

Analytics

AdsIAP

*BUILDING THE MONETIZATION MOTOR*Comprehensive set of toolsTwo wheels: In-App Purchasing and In-Game AdvertisingIntegrated into the EngineDesigned workflows to minimize messy integrations and maximize ease of use

*UNITY ANALYTICS*Get fast, easy access to important informationImprove in-game economyOptimize player experience

*ADS + IAP = AGGREGATE REVENUE*Focus on the metrics that matterAverage Revenue Per Daily Active User (ARPDAU)See aggregate Ads and IAP revenue in a single dashboard

*INTRO TO ADS*Lets start with Unity Ads

[NEXT SLIDE]: Ads overview4

Expertise in GamesTight Unity IntegrationGlobal Reach

Im excited to show you how our monetization platform can give you a holistic picture of your monetization strategy, optimizes your gameplay experience, and ultimately maximizes and extends your players Lifetime Value (LTV).

At Unity Ads our singular purpose is enabling developer success

Were not just a network. Were a more sophisticated, next generation games platform for ad monetization. At our core we are Unity the game engine this dna means we think about you the developer first and the value to your players which results in the most player centric ad business in the industry.

There are 3 pieces to achieving this

The first is a tight integration with Unity. We know developer are tired of SDKs so we created the only SDK-less solution in the industry. Simple turn on Unity ads, call and ad in your game and youre done

The second is a deep expertise in Games. Thats why today we are going to be showing you actual ad integrations from developer who have cracked the code to successful ad integration. We will also highlight some data weve collected from the development communicty in order to share with you

Lastly is our global reach. Unity is proud to have a global footprint of advertising experts that offer unique scale, and a direct commitment to EMEA to help you succeed both here and abroad.

[NEXT SLIDE]: Simple Setup5

Simple Set-upNo SDKOne Click IntegrationNon-Unity, Simple SDK

At Unity, we make it as easy as possible for developers to succeed. By doing so, weve made Ads and Analytics as easy as possible with the simple flip of a switch and a few lines of code.

No SDK required for Unity developers.One Click IntegrationAPI is super simple and easily setup in 30 seconds.

[NEXT SLIDE]: Publisher earnings growth

Increase of Publishers Monetizing in US Since Last Casual Connect216%Source:Unity internal data

And were absolutely committed to the US market.

We have full teams of account management and development all across the Americas.

And since the last years Casual Connect, weve had an increase of publishers monetizing via our platform in the US by 216%. Across all of the Americas (US, CA, LATAM), it was 198%

[NEXT SLIDE]: Publishers Earnings Growth

Publisher Earnings Increase in US Since Last Casual Connect161%Source:Unity internal data

And weve seen Publisher Earnings increase in the US 161%. Across all of the Americas (US, CA, LATAM), it was 133%.

[NEXT SLIDE]: Rewarded Video Ads are the Players Choice

Source:Unity external data

Rewarded Video Ads are the Players Choice

But were not just saying this. But before I dive into the product, I want to share with you a quick stat from a research study we did at the end of last year.

We gathered research from over 2,000 mobile developers and players to learn about their experiences so we could get first hand information about what they care most about.

One thing was overwhelmingly clear.

In that study, we learned that out of all types of advertising (paying up front, interstitials/banners, IAP), 71% of players choose watching video ads as their preferred way to pay for a mobile game.

Specifically, over half was rewarded video ads.

By what does this work. What is driving the acceptance of rewarded video advertising

[NEXT SLIDE]: Understanding the loops9

Understanding the Loops

CORE LOOPAD LOOP

Lets start with a bid of history

Next developers placed opt in buttons in stores where you can earn a few coins for watching an ad

[NEXT SLIDE]: Strategic implementation

For example, these two loops shown here, the core loop and ad loop, should be thought about as one unified experience rather than slapping ads into the game 2 weeks prior to launch.

You can do better.

40%35%30%25%20%15%10%5%0%7 May8 May9 May10 May11 May12 May13 May14 May

Top 10 Global Casual GameShare of users watching an AdGame Expertise MattersSource:Unity internal data

Weve seen this first hand in our data as well.

One of our casual game* developers had initially integrated ads in a generic manner by placing at the bottom of their storefront, and this led to less than 10% of users watching an ad.

However, using Unity Ads expertise in game play, the client was able to rebuild the placement into the natural storyline of the game.

With that, the share of users watching an ad skyrocketed practically overnight to over 35% and resulting in increased revenue of 3x.

2 takeaways from this example. 1. Take time to integrate rewarded video in a way that fits naturally into you gameplay 2. The time to do this is before launch. A good launch can be the difference between success and failures of a game. You will get the largest amount of player in your game during launch and you do not want to be earning 1/3 your possible revenue.

*Developer must remain anonymous (Seriously)Note, this is May of 2015 (last year)

[NEXT SLIDE]: Strategically Implementing Rewarded Video

Strategically Implementing Rewarded Video

When you combine the core and ad loops as one continuous, strategic part of the storyline, it has amazing impacts to your monetization. To do so, you can offer your gamers a chance to earn more currency, extra life, or double their score in exchange for watching a short video.

To do this, you must think about the total value of your customers and their ARPU, rather than just focusing on clicks that drive up eCPM (effective cost per impression). We help maximize the value of your user base over their lifetime with an end-to-end solution.

By designing ads into your natural storyline without interrupting gameplay and giving players the power to choose when they want to watch a video ad, its a win-win for all involved: Players stay engaged from a positive experienceDevelopers earn more revenue over the lifetime of more engaged, retained playersAdvertisers attract better quality audiences

[NEXT SLIDE]: Watch a video to enter bonus mode12

MIKA RAHKO, CO-FOUNDER ANDHEAD OF DEVELOPMENT, FUTUREPLAYWere seeing an average of22 rewarded video adswatched per install.And this engagement is sending our revenue through the roof driving $0.15 average revenue per player per day in the US market.

Watch a Video to Enter Bonus Mode

And this isnt just an isolated case.

In this example, Futureplay, the makers of the breakaway hit Farm Away!, used the Unity Editor to go from concept to launch in just 4 months.

And from the very beginning, focused on creating a positive player experience by strategically implementing rewarded video ads into the gameplay.

As a result of this seamless implementation from day 1, theyre seeing average revenue per player per day in the U.S. market of $0.15.

Here youll see how Futureplay used a method known as entering bonus mode that rewarded their players in a positive fashion.

Check out the case study at unity3d.com/ads

[NEXT SLIDE]: Retention stat

MIKA RAHKO, CO-FOUNDER ANDHEAD OF DEVELOPMENT, FUTUREPLAYWere seeing an average of22 rewarded video adswatched per install.And this engagement is sending our revenue through the roof driving $0.15 average revenue per player per day in the US market.

Watch a Video to Enter Bonus Mode

And this isnt just an isolated case.

In this example, Futureplay, the makers of the breakaway hit Farm Away!, used the Unity Editor to go from concept to launch in just 4 months.

And from the very beginning, focused on creating a positive player experience by strategically implementing rewarded video ads into the gameplay.

As a result of this seamless implementation from day 1, theyre seeing average revenue per player per day in the U.S. market of $0.15.

Here youll see how Futureplay used a method known as entering bonus mode that rewarded their players in a positive fashion.

Check out the case study at unity3d.com/ads

[NEXT SLIDE]: Retention stat

Source:Unity external dataRewarded Video Drives Engagement

So far weve been talking a lot about monetization but I am sure you are wondering what rewarded video ad means for the engagement of your game.

Tying this back to our research, we discovered that when developers strategically implement rewarded video into a seamless experience, theres huge impacts to engagement.

In fact, almost 80% of players confirmed they are open to engaging with video ads in exchange for in-game rewards.

But what does this mean for our developers?

[NEXT SLIDE]: Engagement impacts from analytics15

Source: Unity external data39%Retention Up23%No Difference9%Retention Down

Rewarded Video = Retained Players

Now, whats important to stress here is that these are not short term effects by any means, and this strategic way of thinking has a positive impact to not only engagement, but also retention and increasing the players LTV.

In our before-mentioned research, we also discovered that when implementing rewarded video ads, 62% of developers had no impact or actual increases in retention, while only less than 1-in-10 mobile developers saw any drop in retention.

[NEXT SLIDE]: Retention analytics 16

Source:Unity internal data55%

0%

37%Day 1 Retention

$0.35LTV$1.90

$0.00No Ad

No Ad

51%

Viewed Ad

$1.14

Viewed Ad10-15% Increase in Retention from Ads

More importantly, because Unity Ads is so tightly integrated with Unity Analytics, we can directly measure the long term gains of video ads in your game over the lifespan of your player.

For example, from Dec - Feb*, we gathered some internal analytics data from across our network.

We saw that on average, players who see video ads, had their Day 1 Retention increase from 37% to 51%, and their Average Revenue Per Daily Active User (ARPDAU) increase significantly, from $0.35 to $1.14.

*Dec. 1, 2015 Feb. 26, 2016 (88 days)

[NEXT SLIDE]: Tap Titans example

MARK WANG, CO-FOUNDER & HEAD OF OPERATIONS, GAME HIVEAfter designing rewarded video ads around gameplay, weve had no loss of retention. In fact, weve seen incremental retention increases, and our players are demanding to watch more ads because they can get to parts of the game they couldnt before.

Watch a Video to Earn Double Coins

On that point, heres another example of how a developer shifted their strategy in order to focus on long term gains.

Game Hive, one of the pioneers of view-to-play games, once monetized most of their games via interstitial ads, yet werent realizing the LTV they aspired.

So in partnership with Unity Ads, Game Hive integrated rewarded video ads to maximize players LTV.

The impact - no loss of retention.

In fact, they saw incremental increases to retention and even had players demanding to watch more ads!

In this example, youll see how they trigger a fairy that entices the player to click. This works for them because its not tricking the player.

[NEXT SLIDE]: Next Games Editor Demo

MARK WANG, CO-FOUNDER & HEAD OF OPERATIONS, GAME HIVEAfter designing rewarded video ads around gameplay, weve had no loss of retention. In fact, weve seen incremental retention increases, and our players are demanding to watch more ads because they can get to parts of the game they couldnt before.

Watch a Video to Earn Double Coins

On that point, heres another example of how a developer shifted their strategy in order to focus on long term gains.

Game Hive, one of the pioneers of view-to-play games, once monetized most of their games via interstitial ads, yet werent realizing the LTV they aspired.

So in partnership with Unity Ads, Game Hive integrated rewarded video ads to maximize players LTV.

The impact - no loss of retention.

In fact, they saw incremental increases to retention and even had players demanding to watch more ads!

In this example, youll see how they trigger a fairy that entices the player to click. This works for them because its not tricking the player.

[NEXT SLIDE]: Next Games Editor Demo

Unity IAP

Now that Ive walked through how to strategically and seamlessly implement rewarded video ads into your game, thats just one piece of the puzzle. For the whales out there that do purchase on IAP, we have that covered.

*WHY DID WE BUILD IT*Make it easy to set up IAP across variety of app stores

*WHAT IS IT*Sits on top of gamesUniversal API that is cross-platform, modularDesigned to deploy the same code base across a wide variety of different App Stores

[NEXT SLIDE]: Previous paradigm

*PROLIFERATION OF APP STORES*Required developers to write a bunch of store-specific code fore each individual storePerforming once is challenging. Repeating it is painful.

*SEPARATE LEARNING CURVES*Different languagesDifferent API design and flow of informationRequires user to be an expert in every implementationRead hundreds of pages of documentation

[NEXT SLIDE]: Unity IAP platform

*THE SOLUTION*Unity IAP stands this on its headInstead of rewriting IAP code for every store, every store is adapted to work with Unity IAPA single, consistent, universal IAP API.

*BENEFIT*Saves developer time We do the heavy lifting so that you can focus more time on building your game.

[NEXT SLIDE]: IAP platforms

Coming soonExpanding our Reach

*FEATURES*Build into the engine in Unity 5.3Recently added support for Samsung Galaxy and Tizen Apps, Apple tvOS, and Amazon AppstoreMany more to come

[NEXT SLIDE]: Unity Analytics

Built for Games

Multi PlatformNatively Integrated

And finally, all of this data from Ads and IAP must be used to effectively optimize your monetization strategy.

*BUILT JUST FOR UNITY*Custom built, by gamers for gamersHavent had to compromise to serve the needs

*UNIQUE SELLING POINTS*Launched with Multi-Platform SupportFocused on building game-specific tooling like Heatmaps and Custom Game Event trackingSDK build straight into the Unity EngineFlip of a switch, the integration is complete and power unlocked

*EASY, SEE REVENUE DATA*Its easy to get started with Unity Analytics and start seeing revenue data

[NEXT SLIDE]: Unity Analytics

Analytics SolutionBuilt for GamesACTIVE PLAYERSSESSIONSRETENTIONREVENUE

*AS SIMPLE AS POSSIBLE*Avoid the hassle of messy integrations and get started quickly with our One-Click IntegrationSee all your data in one dashboardFind insights and develop strategies to more quickly optimize your games monetization potential

*REVENUE BUILDING BLOCKS*So lets dive in deeper on creating the revenue building blocks for your gameFirst, lets take a look at Unity IAP.

[NEXT SLIDE]: Engine that pays you

Analytics SolutionBuilt for GamesDATA EXPLORER

*AS SIMPLE AS POSSIBLE*Avoid the hassle of messy integrations and get started quickly with our One-Click IntegrationSee all your data in one dashboardFind insights and develop strategies to more quickly optimize your games monetization potential

*REVENUE BUILDING BLOCKS*So lets dive in deeper on creating the revenue building blocks for your gameFirst, lets take a look at Unity IAP.

[NEXT SLIDE]: Engine that pays you

Analytics SolutionBuilt for GamesFUNNEL ANALYZER

*AS SIMPLE AS POSSIBLE*Avoid the hassle of messy integrations and get started quickly with our One-Click IntegrationSee all your data in one dashboardFind insights and develop strategies to more quickly optimize your games monetization potential

*REVENUE BUILDING BLOCKS*So lets dive in deeper on creating the revenue building blocks for your gameFirst, lets take a look at Unity IAP.

[NEXT SLIDE]: Engine that pays you

Better insightson behaviors$$$Better access toengagement data Better targeting strategyfor monetizationBetter engagementand retention experience

Unity the Only Engine that Pays You

To wrap things up, I just want to point out that Unity is the only engine that pays you. In 2015, Unity actually paid out more to developers than we brought in. In fact, we have the highest ARPU of any rewarded video network.

Remember that the important metric you as developers should care about is total ARPDAU. This means using the analytics and data engine to maximize you total ad and IAP revenue

Unity Analytics enables you to gain better insights, and with Unity IAP and Ads, you can set up the best monetization strategy to enable success.

All the services together in our monetization platform reinforce the cycle of acquisition, engagement and retention.

Sign up now!

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