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10 steps for implementing effective & secure payment system online
What does Monetization really means?
Introduction
Introduction
Statistics
Statistics
Statistics
When a start-up meets the Acquiring Bank
The Bank The Start-up
After the meeting...We have a social added value agenda.
We can integrate in no time.
We have a perfect DD and potential investors.
We presented high potential ROI.
We have a great product / service.
The Start-up
They are new with no processing history.
They have a risky product, high potential of fraud.
They have no knowledge on Ecommerce.
Their model is not aligned with VS & MC compliance.
They will need to allocate securitie.
The Bank
After the meeting...
Is it a beginning of a beautiful friendship?
The Bank The Start-up
What are the 10 steps for implementing effective and secure payment system online?
Decide what is your target market
Step 1 - Decide what is your target market
Check whether you need to open an EU/US company
Step 2 - Check whether you need to open an EU/US company
Currency Conversion
TargetMarket
PaymentGateway
Ask an Accountant
Ask a Lawyer
Ask a Payment Expert
Build your Online Shop
Step 3 - Build your Online Shop
Refund Policy
PCI DSS standard
User Experience
Customer Support 24/7
Terms & Conditions
Privacy Policy
Analyze your customers preferred payment methods
Step 4 - Analyze your customers preferred payment methods
Analyze your customers preferred payment methods
What would youchoose as your firstcontact option?
Step 4 - Analyze your customers preferred payment methods
Credit Cards
Checks
Local Cards Real-time bank transfer
Bank transfer
Direct debit eWallets Cash paymeants
Prepaid
Step 4 - Analyze your customers preferred payment methods
Analyze your customers preferred payment methods
Partner with a Payment Gateway
Step 5 - Partner with a Payment Gateway
Flexible Integration options
Fraud Prevention & security
Global Payments Intelligent Payment Routing
eCommerce Tools Subscription Billing
Partner with a Payment Gateway E-Commerce eco-system
Card Associations
Regulators
MerchantConsumer
AcquirerIssuer
Step 5 - Partner with a Payment Gateway
Partner with a Payment Gateway E-Commerce eco-system
Card Associations
Regulators
MerchantConsumer
AcquirerIssuer
E-WalletFraud detection
Payment page
Sponsored Merchant
Payment Facilitator / iPSP
Payment gateway
ISO
Step 5 - Partner with a Payment Gateway
Partner with a Payment Gateway E-Commerce eco-system
Card Associations
Regulators
MerchantConsumer
AcquirerIssuer
E-Wallet Fraud detection
Payment page
Sponsored Merchant
Payment Facilitator / iPSP
Payment gateway
ISO
Electronic wallet, which stores usually multiple payment methods (credit card, bank account, etc.) in order to allow the consumer pay in a secure way
Step 5 - Partner with a Payment Gateway
Partner with a Payment Gateway E-Commerce eco-system
Card Associations
Regulators
MerchantConsumer
AcquirerIssuer
E-Wallet
Fraud detectionPayment page
Sponsored Merchant
Payment Facilitator / iPSP
Payment gateway
ISO
system that detects fraudulent transactions. Could be in-house system or by third party
Step 5 - Partner with a Payment Gateway
Partner with a Payment Gateway E-Commerce eco-system
Card Associations
Regulators
MerchantConsumer
AcquirerIssuer
E-WalletFraud detection
Payment pageSponsored Merchant
Payment Facilitator / iPSP
Payment gateway
ISO
The website page, in which the transaction is done, in which sensitive card details are the input, must be secure
Step 5 - Partner with a Payment Gateway
Partner with a Payment Gateway E-Commerce eco-system
Card Associations
Regulators
MerchantConsumer
AcquirerIssuer
E-WalletFraud detection
Payment page
Sponsored Merchant
Payment Facilitator / iPSPPayment gateway
ISO
a merchant registered by an Acquirer to facilitate transactions on behalf of Sponsored merchants. The standards applicable to a merchant are applicable to a Payment Facilitator and a Sponsored merchant
Step 5 - Partner with a Payment Gateway
Partner with a Payment Gateway E-Commerce eco-system
Card Associations
Regulators
MerchantConsumer
AcquirerIssuer
E-WalletFraud detection
Payment pageSponsored Merchant
Payment Facilitator / iPSP
Payment gateway
ISO
a merchant that, pursuant to an agreement with a Payment Facilitator, is authorized to accept Cards when properly presented
Step 5 - Partner with a Payment Gateway
Partner with a Payment Gateway E-Commerce eco-system
Card Associations
Regulators
MerchantConsumer
AcquirerIssuer
E-WalletFraud detection
Payment page
Sponsored Merchant
Payment Facilitator / iPSP
Payment gateway
ISO
A third-party sales organization that signs Merchants up to accept Credit Cards on behalf of one or more Acquiring Banks
Step 5 - Partner with a Payment Gateway
Partner with a Payment Gateway E-Commerce eco-system
Card Associations
Regulators
MerchantConsumer
AcquirerIssuer
E-WalletFraud detection
Payment page
Sponsored Merchant
Payment Facilitator / iPSP
Payment gatewayISO
a technology wise service that enables the Merchant to process a transaction
Step 5 - Partner with a Payment Gateway
Partner with a Payment Gateway Payment Gateway in the Market
Legacy
Innovative
EuropeUS
Step 5 - Partner with a Payment Gateway
Step 6 - Optimize your Payment Page
Optimize your Payment Page
Optimize your Payment Page Payment page Conversion Rates
Keep up with your consumers
Let your consumers to run the show
Create a familiar environment
Give your consumer a peace of mind
Keep it simple
Step 6 - Optimize your Payment Page
Optimize your Payment Page Payment page Conversion Rates
Keep up with your consumers
Let your consumers to run the show
Create a familiar environment
Give your consumer a peace of mind
Keep it simple
Step 6 - Optimize your Payment Page
Optimize your Payment Page Payment page Conversion Rates
Keep up with your consumers
Let your consumers to run the show
Create a familiar environment
Give your consumer a peace of mind
Keep it simple
Step 6 - Optimize your Payment Page
Optimize your Payment Page Payment page Conversion Rates
Keep up with your consumers
Let your consumers to run the show
Create a familiar environment
Give your consumer a peace of mind
Keep it simple
Step 6 - Optimize your Payment Page
Optimize your Payment Page Payment page Conversion Rates
Keep up with your consumers
Let your consumers to run the show
Create a familiar environment
Give your consumer a peace of mind
Keep it simple
Step 6 - Optimize your Payment Page
Set a Communication channel with your Acquirer
Step 7 - Set a Communication channel with your Acquirer
Securities
Performance
Fees
Compliance
Chargebacks
Settlement
Learn about Compliance with Visa & Mastercard
Step 8 - Learn about Compliance with Visa & Mastercard
Learn about Compliance with Visa & Mastercard What is a “Chargeback”?
Card Associations
Regulators
MerchantConsumer
AcquirerAcquirer
Fraud detectionPayment pageSponsored Merchant
Payment FacilitatorPayment gatewayE-Wallet iPSPISO
E-Wallet iPSP
Step 8 - Learn about Compliance with Visa & Mastercard
Security Service System
Step 8 - Learn about Compliance with Visa & Mastercard
Learn about Compliance with Visa & Mastercard Reasons for a “Chargeback”
200 Chargebacks
200 Transactions
2% Chargeback Ratio
Learn about Compliance with Visa & MastercardCompliance programs
At least: At least:
100 Chargebacks
1 Transaction
1.5% Chargeback Ratio
For 2 consecutive months
Step 8 - Learn about Compliance with Visa & Mastercard
Learn how to manage Risk & Fraud online
Step 9 - Learn how to manage Risk & Fraud online
Learn how to manage Risk & Fraud onlineRisk Management Methodology
Mitigate Measure Minimize
Step 9 - Learn how to manage Risk & Fraud online
Risk Management ToolsLearn how to manage Risk & Fraud online
KYC = Know Your Customer Refund Policy
Black List
Fraud Prevention SystemFraud Prevention System
Offering including Customer Experience
Chargeback response
Step 9 - Learn how to manage Risk & Fraud online
Measure & Analyze your KPIs
Step 10 - Measure & Analyze your KPIs
Reports AdminDashboard Support
Approval Rates
Credit
APM
Transaction LevelsAmount per Brand
Brand1Brand2Brand3
0%
5%
10%
Aug Sep Oct$1,530,128
October 2014CHB Rate
Search
Welcome | Log off | Switch users | Language
0-100
100-500
Summary
Decide what is your target market
Check whether you need to open an EU/US company
Build your Online Shop
Analyze your customers preferred payment methods
Partner with a Payment Gateway
Optimize your payment page
Set a Communication channel with your Acquirer
Learn about Compliance with Visa & Mastercard
Learn how to manage Risk & Fraud online
Measure & Analyze your KPIs
Step 01
Step 02
Step 03
Step 04
Step 05
Step 06
Step 07
Step 08
Step 09
Step 10
Questions
