The Service and Mobile, YouTube,

and Flickr

Jennifer Strickland

New, Social… and Scary?

• No one knows the life cycle of a social media tool

• In a constant state of change– Must be malleable– Customizable– Adaptable

Yuck, MySpace! Just giveup already! You’re done!

Facebook, Circa 2004

Then Why?

• Is it a waste of time?– Always changing– Unpredictable– A passing fad?

Nobody Knows!

• But it sure isn’t going away any time soon.

Icanhazcheezburger.com

Why It’s a Good Thing

1. New outlets for storytelling2. We can connect with new audiences3. Forces us to stay current4. We can be bigger than ourselves5. Develop positive brand identity6. It’s about people connecting to people.

Mobile Media Platform

• Being piloted in the Southeast• According to Pew Research Center:– “In April of 2009 32% of all

Americans have gotten online with a mobile device -- meaning they have used a cell phone or other handheld device to check email, access the internet for information, or send instant messages.”• http://pewresearch.org/pubs/1287/wireless-internet-use-mobile-

access

• In December 2007, 24% of Americans said they had at some point used the internet on their mobile device.

• By April 2009, 32% of Americans said they had at some point used the internet on their mobile device.

• In December 2007, 11% of Americans said they had yesterday accessed the internet on their mobile.

• By April 2009, 19% of Americans said they had yesterday accessed the internet on their mobile."

• 48% of Africans Americans have at one time used their mobile device to access the internet for information, emailing, or instant messaging, 50% higher than the national average of 32%.

• 29% of African Americans use the internet on their handheld on an average day, also about half again the national average of 19%.

• Compared with 2007, when 12% of African Americans used the internet on their mobile on the average day, use of the mobile internet is up by 141%.

Connect With New Audiences

• Mobile gives us an opportunity to reach a broad, diverse audience at any time, in any place, because they asked us to.

Mobile Platform: Step One

• SMS messaging system

• Users opt-in• Subscribers receive

news as soon as it happens

http://www.history.com/content/mobile/mobile-alerts

Mobile Platform: Step One

• For starters, our messages can be broad– We can develop new short

codes for programs, field stations, and hot topics

• Drive traffic to fws.gov

Mobile Platform: Step Two

• Robust mobile web presence• Streaming video from USFWS YouTube

channel

Mobile Platform: Step Three

• Apps, apps, apps!• iPhone and

Blackberry• What would a

USFWS app do?– It can do tons of

things! We decide!

Powerpoint: Done. Let’s go to YouTube!