Mobile Websites vs. Mobile Apps

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Thinking about adding mobile to your organizations marketing mix, or just interested in mobile in general? This presentation is a quick look at the differences between mobile websites and mobile applications. Each serve different roles in an organizations mobile strategy, and are used in differing ways by audiences worldwide. To learn more about the basic principals of mobile applications, mobile websites and mobile strategy, please visit Panvista (647) 477 - 5750 | Toronto, ON Twitter: @panvistamobile Linkedin:


  • 1. Mobile Websites vs. Mobile AppsA quick look at the roles mobile websites & apps play in your mobile strategy.

2. Mobile Marketing A study performed by Mashable in July 2012 found that 70% ofmarketers planned to increase their budgets for mobile in 2013. Organizations are now adapting to the "instant gratification" demands of their audience. Marketers must provide the right content, at the right time, and "the right time" has turned into real time. 3. Dont Get Caught Up In Technology Many organizations assume that mobile is too difficult to masterearly in their research process. There is an abundance of information available that maycomplicate the initial mobile marketing strategy, detailinghybrid apps, native apps, responsive design, HTML5 and webapps. Complications continue when app store approvals,implementation details, content strategy, development costsand usage patterns are researched. 4. Mobile Marketing Isnt Scary Mobile has nuances, but at the end of the day it is just anothertactical marketing channel. A mobile website or an app are two of the main ways to get yourinformation to your audience in the mobile channel. Ask the following questions when developing your mobilestrategy: Who is the audience for this campaign? Why do they want the information were delivering? What stage are these people at in the buying cycle? What will the information help them accomplish? 5. How to Decide Between aMobile Website or an Appin 30 Seconds or Less 6. First Who, Then What, Then How When youre looking at the mobile channel, figure out who youraudience is, and why they need the information youre sharing.This will indicate your best delivery method. If your information is something your audience will constantly need, an appwill be a good investment. If your information has what is considered a"one-time use", develop a mobile website. 7. Frequency of Access is Key Mobile marketing is a task-based medium. People are quickly trying to find a piece of information whiletheyre on the go, so youll need to understand how often theywant to access the information and how theyll go about finding it. Mobile websites are perfect for quick, one-time reference information. Ex: Restaurant Menus. Apps are perfect for accessing information quickly, but on an ongoing basis. Ex: Social Media/Networking sites that encourage repeat visits to theircommunities, or when used as a valuable resource such as a contactlist, scheduler or newsfeed. 8. Summary Audiences are now expecting real-time content which can beaccessed on-the-go. Budgets for mobile are increasing, as organizations either makemobile a key part of their marketing mix, or adopt a "mobile first"mindset. Mobile apps and mobile websites serve two different purposes: Mobile websites are for quick, one-time, reference information. Mobile apps are for accessing content on an ongoing, long-term basis. 9. Keep In TouchMarketers use Panvista to create, manage& measure mobile apps. No code required.Wed love to hear from you! (647) 477 - 5750 | Toronto, ON@panvistamobileVisit for more resourceson mobile marketing and mobile strategy.