Fully interactive

language learning

October 2015

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Duolingo’s user growth is a perfect example of mobile

and messaging importance for language learning.

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67%93%

37%

233%

500%

67%7% 5% 15%

2013 2014 2015

Y-o-Y growth of selected user groups

Messaging Apps MAU* Duolingo Users IALC students

*Combined #MAU of: Whatsapp, FB Messenger, WeChat, Skype,

Snapchat, Viber, Line, Kakaotalk

Language schools can use the Messaging trend to

engage clients in their medium.

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• 70%+ of OECD citizens own Smartphones

• 1200 messages sent per WhatsaApp user

per month*

• Social network penetration of 12-34 year

olds >80%**

• Messaging app providers advance into new

verticals, including payment

Mobile / Messaging Usage Language Learning 2.0

Develop a messaging based infrastructure with

context-driven features to improved the learning experience

• “A disrupter is something that answers the

problem in a different way" and today, that

is above all technology”***

• Make learning more interactive & diverse

• Mobile makes service available

everywhere and anytime

• Economies of scale unlock new customer

segments in many emerging markets

*Source: http://expandedramblings.com/ index. php/whatsapp-statistics/2/

**Source: Statista – Facebook user penetration by age group ‘13-19

***Jacqueline Kassteen, Director, ICEF Monitor

Our vision – Supply the infrastructure for mobile,

context-based language learning.

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How to attract paying

customers through mobile

programs?

How to create a truly

immersive learning

experience?

How to use the mobile

channel to facilitate

administrative processes?

White Label Messenger

Content &

Data Sharing

Groups &

Profiles

Advanced

Analytics

Payments

Introducing MDK: a white label messaging infrastructure

for messaging & context rich applications.

Highly scalable infrastructure,

capable of absorbing any growth

needs and designed to seamlessly

integrate with third party services.

Safety & Encryption

All communication and data is

encrypted and hosted using industry

security standards.

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Messaging

Send text, audio, picture and video

messages to single contacts or

groups.

User Profiles

Provide complete user profiles,

including customisable themes and

third party social media integration.

Content & Data Storage

Securly upload, store & send content

within the MDK infrastructure or

through third party services.

Events

Create and manage events for

private and public audiences

featuring automatic reminders

Use Case: Hybrid learning - Enhanced offline learning

with mobile language features

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Hybrid Learning

By adding the functionalities of smartphones, interactive and responsive content can enhance class-time

The hybrid learning approach still focuses on valuable face-to-face learning time to convey language basics

MDK analytics allow detailed progress tracking, especially outside the classroom and accurate error identification

Increased motivation through peer interaction & comparison are at the core of the social messaging infrastructure

Using the blended online/offline approach permits better coordination of the daily schedule and learning activities

Offline Online

Class sessions

Personal tutoring

Homework

Grammar lessons

Vocabulary

Shared assignments

Mobile forums

Online accessible information

Media input

Progress tracking

Use Case: Scalable, contextual, mobile – Highly capable

language learning apps

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Premium

offering

Basic

offering

Payments

Groups

Events

Notifications

Profiles

Content

Third Party

Integration

Reading / writing

comprehension

Graded essays

Content categories

Newspaper articles

Random topics

Auto - correction

A1-C2 standard stories

Speaking &

Listening

Voice chat

Full access

Selected TV clips

Video archive

Usage restrictions

Listening algorithm

Social

Interaction

Personal coach

Interest groups

Scheduled sessions

P2P teaching

Online forum

Video lessons

MDK can be used to develop a complete mobile

learning solution for diverse user groups

Features:

MDKs feature set is to provide opportunities to build

messaging platforms and allow third party integration.

MessagingSend text, audio, picture and video

messages to single contacts or groups.

User ProfilesProvide complete user profiles,

including customisable themes and

third party social media integration.

Location ServicesShare specific location data and geo-

tag messages by activating the

location services functionality.

Content & Data StorageSecurley upload, store & send content

within the MDK infrastructure or

through third party services.

Authentification & VerificationSecured user authentication via

validated phone numbers or social

media profiles.

NotificationsPush notifications for messages and

events to specific contacts or groups.

VOIPTransmit voice data and set up

mailboxes for missed calls.

Third Party Services Integrate third party content platforms,

such as YouTube and allow sharing of

internal data to outside web properties.

EventsCreate and manage events for private

and public audiences.

Polls & RemindersAllow the creation, sharing and

exporting of context based polls and

reminders.

Streaming & ConferencingStream video and voice live to follower

audiences or within a private and

secure environment.

Location Search & DiscoveryImplement any number of location

based search and discovery features.

PaymentsSend and receive money through third

party payment wallets, such as Google

Wallet or PayPal.

Content PlatformsBuild a content platform and

marketplace, to allow the exchange of

user generated content.

Voice RecognitionTransform audio into text.

Follower ChatsEnhanced administrative capabilities

for VIPs, themes and events.

AnalyticsAdvanced user administration and

analytic capabilities.

Translation ServicesEnhance your communication

capabilities with translation from

services such as Google Translate.

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The MDK architecture – Providing a full stack mobile

learning solution.

1

2

3

4

2. MESSAGING BACKEND

Highly available server cluster

3. SERVER INFRASTRUCTURE

Lightweight communication

protocol based on MQTT

1. MESSAGING PROTOCOL

Client integration via APIs

and cross platform SDKs

4. CLIENT INTEGRATION

Highly scalable messaging

application server

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The MDK architecture is flexible and designed to

integrate third-party sources and content providers.

MDK Services

Databases

Messaging

3rd-Party Service &

Content Providers

Cloud based On-premise

PaymentsNotifications

Profiles Content ...

Analytics Administrative Services

MQTT / HTTP API

MQ

TT

/ H

TT

P A

PI

Multi C

hanne

l M

essagin

g

Language

Institutions

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