GROUP 5 - MOBILE MESSAGING 1

Casper Roslyng Rasmussen (13502042)

Lee Tsz Fung (13200968)

24 October 2013

GROUP 5

MOBILE MESSAGING

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GROUP 5 - MOBILE MESSAGING 2

CONTENTS

Introduction of Mobile Messaging

Applications

Survey Results

Future development

Conclusion

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GROUP 5 - MOBILE MESSAGING 3

INTRODUCTION

Short Message Service (SMS)

Multimedia Messaging Service (MMS)

Push Notifications

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GROUP 5 - MOBILE MESSAGING 4

APPLICATIONS

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Whatsapp300.000.000

users

Viber200.000.000

users

Line200.000.000

users

“Over the top” OTT messaging has reached such a high level that it is causing a threat to SMS volumes and revenues.

Succes is built on expensive rates for texting in a lot of countries

GROUP 5 - MOBILE MESSAGING 5

APPLICATIONS

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GROUP 5 - MOBILE MESSAGING 6

MIND MAP

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ONLINE SURVEY – OBJECTIVE

Target: People with different age group

Information: Habit and Opinion of Current Mobile Messaging Application

No. of Respondent: 52

Site: https://qtrial.qualtrics.com/SE/?SID=SV_3QM751hXyCzEG9v

3 Main Observations

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GROUP 5 - MOBILE MESSAGING 8

SURVEY RESULT

71%

4%

18%

4%

2%

Frequency of using mobile application

DailyOnce a Week2-3 Times a WeekOnce a MonthLess than Once a Month

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GROUP 5 - MOBILE MESSAGING 9

SURVEY RESULT

1 2 3 4 50

2

4

6

8

10

12

14

16

Degree in worrying the security about mobile messaging in different age group ( 5 is the highest)

18-30 30-50

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GROUP 5 - MOBILE MESSAGING 10

SURVEY RESULT

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Free

Convinient

Most of my friends use it

Other

0

2

4

6

8

10

12

14

Reasons for choosing a mobile application in different age group

18-30 30-50

GROUP 5 - MOBILE MESSAGING 11

WORLDWIDE

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Source: Mckinsey & Company

• High amount of MM• Medium amount• Low amount

1. Netherlands2. South Korea3. Japan

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FURTHER DEVELOPMENT

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VIDEO

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GROUP 5 - MOBILE MESSAGING 14

FURTHER DEVELOPMENT

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GROUP 5 - MOBILE MESSAGING 15

CONCLUSION• Whatsapp is market leader

• Over 70 percent uses mobile messaging daily

• Our respondents are not really worried about security

• In Netherlands and South Korea more people are using Mobile Messaging than SMS

• There is a potential of strong growth for mobile messaging

• Many providers offer the same service

• It is important to adapt to the next IT Innovations to take advantage of the development, gain revenue and survive in a market with such strong competition.

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