By Gibson TangAzukisoft Pte Ltd

•Tech Guru at Azukisoft Pte Ltd•We do

•Advergames•Facebook apps•Mobile apps•Mobile games

www.azukisoft.com

•Permanently carried•Always on (unless battery goes dead)•Build in payment mechanism•1st personal mass media•Available at point of creative inspiration•Has most accurate audience measurement•Captures social context of media consumption

http://en.wikipedia.org/wiki/Seven_mass_media

•SMS campaigns•MMS•In game mobile marketing (We do this)•Location based services•Augmented Reality

•Case Study : Dunkin Donuts•Mobile Medium : SMS•Methodology :

•Send a SMS to a published number, •Consumers would get a free discount coupon•Exchangeable at local outlets

•Result : 9% increase in sales

http://www.plusone.com.au/smsstudies.php

•Case Study : BMW•Mobile Medium : MMS•Methodology :

•BMW send a MMS to customers •Shows how their cars would look like in winter with snow tires. •Customers can also customize the snow tires using a mobile application. •Customers can also call their nearest dealer

•Result : 30% increase in conversion rate

http://www.mobilemarketingwatch.com/bmw-sticks-to-the-basics-nets-30-conversion-from-mms/

•Case Study : Puma and Formula 1•Mobile Medium : Mobile Advergaming•Methodology :

•Play racing game on their mobile phone. •Points awarded when

•- players forward the game to their friends •- for completing the race.

•Points can be redeemed for Puma merchandise

•Result : Brand awareness and huge increase in sales

http://www.mobiadnews.com/?p=2958

•Case Study : Japan’s Tohato Corporation•Mobile Medium : QR-Code and SMS•Let the video tell the entire story•Video Link

ANY QUESTIONS?