Mobile is Everyware

“Mobile is Everyware”Current & Future Trends in Mobile

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Copyright Paul Golding, 2010http://wirelesswanders.com

UCISA Conference, Edinburgh (March 2011)

http://public.me.com/paul.a.golding

http://public.me.com/paul.a.golding

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@pgoldingNot an educationalist - A “mobilist”

21st year in mobile tech/biz16 patents in mobile chipset design

PhD research in Mobile VR

Founded one of the earliest mobile ISVs in EuropeChief Apps Architect Motorola

Advised companies: €10k - €10BEurope, Asia, Africa, Middle East, N. Am, Latam

“Intrapreneur” at O2’s The Lab

“Future” guy...

Paul G - he’s from the future :)

3Written a few books...

http://thumbculture.loginb.com/


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Mobile is “everyware”

(thanks @m1ke_ellis)

The key theme of this presentation...

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Source:ITU

A device most of us have most of the time...

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1.2 Billion mobiles sold annually!

Source:ITU


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Source:ITU

>90% world now has access90% MBB in 5 years (LTE era)


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In 59 countries:

Source:ITU



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In 59 countries:

Source:ITU

>>90% world now has access90% MBB in 5 years (LTE era)


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In 59 countries:

Source:ITU

>Global textmessages

200,000per second6 Trillion



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The average teensends or receives

text messagesevery month

It gets a lot of attention...

Source: Nielsen

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The average teensends or receives

text messagesevery month3,339

Let’s say 15s per text ~ 14 hours of attention(15-24 yrs spend average of 9 hours per month SN sites)

It gets a lot of attention...

Source: Nielsen

(Girls - 4050, Boys - 2039)

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1999

Copyright Paul Golding, 2010

Coalesced with the Internet...

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Mobile 1.0

First internet-capable mobilePoor user experience

2G

1999



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Mobile 1.0


2G

1999 2007



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Mobile 1.0


2G

1999 2007

“Mobile 2.0”

First internet-centric mobileUsable!


3.5G

(~100x processing power)


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“Mobile 2.0”


A mainstream experience...

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“Mobile 2.0”

Internet-centric devices


2007 (Early Adopters)


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“Mobile 2.0”




Mobile 2.02011 (Mainstream)

Connected platforms


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“Mobile 2.0”





Connected platforms

Dec 2010 - 50.3% devices sold ~35% penetration (UK)

~70% growth


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“Mobile 2.0”





Connected platforms

Dec 2010 - 50.3% devices sold ~35% penetration (UK)

~70% growth

“everyware”


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+951% EU5

+115% EU5

Source:Asymco

(via VisionMobile, Tomi Ahonen)Source:

comScore

“everyware”And now mostly a 2-horse race...

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Talking

Organise lunchDetect offersFind a popular placeShare video clipsHail a taxiSense “friend of a friend”Compare shopping pricesScan & Share the billPin feedback in mid-airSwap stuff

Do, Do, Do!300K apps

Texting

“everyware”

Moved beyond voice and text...

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Source: comScore

Apps are increasing in usage...

40% UK 35% UK

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Tablet 1.0Mobile 2.0

First people-friendly computersProductive!


First internet-centric mobileUsable!

Info snacking! (Meal consumed elsewhere)

Feasting! (DO STUFF FOR REAL)

Evolutionary offshoots = the tablet

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Professional music Health

Education Broadcast

Powerful vertical uses(+ Games etc.)

Not just a big iPhone after all...

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Post PC?

interesting side-note: 42% tablets shared by their owners

Where to next? Escaping the PC...

Utility Experience

Local Cloud

Source: Asymco

“design freedom”

“data freedom”

“IT freedom”

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And now forsomeware different...

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AlphaPunk office

W

S

N

E

“everyware”

Surfing the real world - Augmented Web

Real Virtual

http://www.augmentreality.co.uk/

Wikitude

Junaio

17Surfing the real world - Augmented Reality

http://www.augmentreality.co.uk

http://www.augmentreality.co.uk

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Sight(Camera)

Sound(Microphone)

Touch(NFC)

Direction(Compass)

Touch(Temperature)

Motion(Accelerometer)

Remote sensing(Bluetooth)

Sensing the real world - Augmented Web

Money

Access

BodyEngines

Metering

Control

Security

“Sensorware”

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http://paulg.stuff/car/245534462342

/vitals/heart...

/watch/temperature/..

/home/windows/..

/trainers/wear/..

The Internet of Things

Everything that can benefit frombeing connected will be

connected by 2020

Connecting the real world...

Moore’s Law+4G LTE Networks+Web

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realtime

storage

realtime

processing

realtime

output

Distributed sensor grids

BigData

SensorAnalytics

CloudComputing

“Sensor Net”

Streaming sensor data to the cloud...

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Social stream

Information stream

Entertainment stream

Event stream

Sensor stream

e.g. people, via voice, messaging, social networks etc.

e.g. news, emails, RSS, etc.

e.g. games, media content etc.

e.g. appointments, notications, things I need to do etc.

e.g. health, home, car, roads monitoring etc.

“everyware”

Right-time Web(streams)

Real-time Web

Right eventsin real-time

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BUT...Is the platform open?

to developers/publishers/creators/ideators etc.

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Internal!

Applications

Partners

Developers

Operator!

Platform

Licensors!

(Content)

Tools &!

Software


Old world - Closed!

but...

CLOSED

Mobile began in a telco universe...

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Internet!

Services/!

Content

"Mash-Up"!

Services

(e.g. Flickr,!

Google,!

Yahoo,!

Facebook,!

Blogs,!

Etc.)

(e.g. geo-blogging!

= Location + blog + photos/videos)

Web 2.0!

Platform

Partners

Developers

Operator!

Platform

Internal!

Services

Operator Ecosystem

Tools &!

SoftwareOpen source

Ideation +!

Programming

Producers!

Advertisers


New world - Open!OPEN

OPEN

OPEN

OPEN

OPEN

OPEN

OPENING

And shifted to the Inter-Web...

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Internet!

Services/!

Content

"Mash-Up"!

Services

(e.g. Flickr,!

Google,!

Yahoo,!

Facebook,!

Blogs,!

Etc.)

(e.g. geo-blogging!

= Location + blog + photos/videos)

Web 2.0!

Platform

Partners

Developers

Operator!

Platform

Internal!

Services

Operator Ecosystem

Tools &!

SoftwareOpen source

Ideation +!

Programming

Producers!

Advertisers


New world - Open!OPEN

OPEN

OPEN

OPEN

OPEN

OPEN

OPENING

And shifted to the Inter-Web...

25An irreversible shift towards Internet...

comms

OS

Web

Telco Guys Handset OEMs Internet Guys

apps

2007


comms

OS

Web


apps

2007

Web

OS

comms

apps

2011


comms

OS

Web


apps

2007

Web

OS

comms

apps

2011

Web

OS

comms

apps

2014

Experience Platforms

Social stream

Information stream


Event stream

Sensor stream






26The modern mobile ecosystem...

Social stream

Information stream


Event stream

Sensor stream






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Right-time Augmented Web

The modern mobile ecosystem...

Social stream

Information stream


Event stream

Sensor stream






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Social stream

Information stream


Event stream

Sensor stream






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Right-timeComputer

SeamlessComputing


Social stream

Information stream


Event stream

Sensor stream






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Right-timeComputer

SeamlessComputing

Cloud Platforms

IaaS CaaS

TelcoBIG DATA

NaaS


Social stream

Information stream


Event stream

Sensor stream






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Right-timeComputer

SeamlessComputing

Cloud Platforms

IaaS CaaS

TelcoBIG DATA

NaaS


Real-time bus

“The Web Operating System”PaaSSaaS

“Social Stack” Identity/oAuth Linked Data Payments

Social stream

Information stream


Event stream

Sensor stream






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“Experience Platforms”

iOS AndroidHTML5 ?


Right-timeComputer

SeamlessComputing

Cloud Platforms

IaaS CaaS

TelcoBIG DATA

NaaS


Real-time bus



Social stream

Information stream


Event stream

Sensor stream






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“Experience Platforms”

iOS AndroidHTML5 ?


Right-timeComputer

SeamlessComputing

Cloud Platforms

IaaS CaaS

TelcoBIG DATA

NaaS


Real-time bus



ContextWallet Multi-UXStatus InterestsSocial Apps

27Voice still has a BIG future....

Closed voice Open voice

plus “Voice as content” (2014)

2010 2012

http:// - the new dial tone

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ExperiencePlatforms

“Right-time”web

SensorProliferation

CloudComputing

Post PCDevices

Possible “Everyware” tipping points (TP)...

when mobile really is first

SeamlessComputing

Network,LTE (100 Mbps)

Hardware,OS

Apps

Hardware,AR,

Health

PaaS

AbundantAccess

Identity,Privacy

Real-time& meta-data

abundance of opportunities throughout the ecosystem

SaaS

“everyware”

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Meaning?

Europe + printing press ≠ Europe + books

= New Europe

Media theorist - Neil Postman:

Tech is transformative:

What does this all mean?

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”Everyware” is transformative:

Person + right-time computer ≠ personalized computing

= new “person!”

“Augmented Cognition?” (real-time)cognition |ˌkägˈni sh ən|nounthe mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.• a result of this; a perception, sensation, notion, or intuition.

The augmented human...

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Augmented education?“Right-ware” education?

UCISA innovation challenge:What is “right-ware” education?How can UK institutions lead?

“everyware?”How can we embrace it for educational good?

Paul [email protected]

@pgolding

(C) Copyright Paul Golding, 2010

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Thank You

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mailto:[email protected]?subject=




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Mobile is Everyware