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What is ‘mobile’?. Any interaction between the BBC and its audience over a portable device or within a mobile situation Personal Immediate Location aware. What is ‘mobile’ for the BBC?. An opportunity to consume - PowerPoint PPT Presentation
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What is ‘mobile’?
• Any interaction between the BBC and its audience over a portable device or within a mobile situation
– Personal– Immediate– Location aware
What is ‘mobile’ for the BBC?
An opportunity to consume
• UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost
What is ‘mobile’ for the BBC?
The next step for broadcasters
• Mobile should fundamentally deepen the relationship between the BBC and its audiences supporting the BBC into future charter periods
Framework for mobile
• Mobile browser
• Mobile rich media/Mobile broadcasting
• Messaging
• Out of Home
Mobile browser service
Recently relaunched: New look, Local, More AV…
3 million+ Unique Users/Month
Mobile rich media/broadcasting
BBC iPlayer on iPhone and iPod Touch
3G TV Trials with network operators
Looking towards mobile broadcasting
Messaging
Compliance Unit
New programme formats – more than just voting!
Alerts services (including Olympics)
Out of Home
Big Screens: Olympics, Liverpool, Bluetooth and more
Semacodes: Connecting real and virtual
Web 2.0 – a way of thinking
• Straightforward– (simple, uncomplicated)
• Functional– (usable, useful)
• Gregarious– (sociable, participatory)
• Open– (exposed, unguarded)
• Evolving– (emergent, growing)
Web 2.0 – a way of thinking
P
P
PP
P
Distinctive Portfolio
PromiseFulfilled
Participation
Personal Experience
Part of the Web
The BBC
on the Web
Please… remember the users!
Food for thought…
http://www.demos.co.uk/publications/makingthemostofcollaboration
Co-design is…
… a trial-and-error style of working;
… a collaboration.;
… a developmental process;
… outcome based.
(Demos, 2008; http://www.demos.co.uk/publications/makingthemostofcollaboration )