Upload
jim-ayson
View
1.958
Download
1
Embed Size (px)
DESCRIPTION
A primer on the mobile apps ecosystem, presented at the Philippine Internet Congress, March 10, 2012
Citation preview
Slide 1
mobile apps: a smart view presented by jim ayson
smart communica3ons inc. 03.10.2012 / 11:30 / philippine internet congress
version 1.1
Slide 2
About the speaker
Ques3ons? Twi?er: @jimayson Facebook: facebook.com/jimayson Google+: +JimAyson
Download the slides: Slideshare.net/jimayson
Slide 4
Our 20 minute presentaMon
And a 10 minute Q&A
Slide 5
Some Disclaimers
Slide 6
The images in this presentaMon are all taken from web sources. Copyrights belong to the owners of the images.
Slide 7
This is a simplified personal view of the mobile internet, intended to give you a flavor of my ideas rather than the details. If you want the detailed stats, surf the internet!
Slide 8
Summary: Today’s Internet is mobile and increasingly experienced through mobile apps.
No disMncMon between “Internet” and “mobile internet” – it’s all just one space.
Slide 9
Agenda
• The Post-‐PC world and the move to smartphones
• What is an “App” • The app economy • The app ecosystem • The mobile operator’s view • The app ecosystem in the Philippines
• Q&A (10 mins)
Slide 10
The Post-‐PC World
Slide 11
The PC World of the 80s and 90s
PC’s, MS Windows, Office, desktop browsers
Slide 12
The Post-‐PC World is mobile
Smartphones / Tablets / Apps
Slide 13
Mobile devices surpassed PCs in 2010 Source: Mary Meeker, Kleiner Perkins
Slide 14
Defined by Apple
• iPhone in 2007 (modern smartphone) • iPad in 2010 (the modern tablet computer)
Slide 15
Apple defined the eco-‐system
hardware apps app store
Slide 16
Apps Developers They are crucial to the eco-‐system!
Slide 17
Other smartphone plahorms
android windows phone 7 blackberry nokia belle
Slide 18
Apps moved consumer preference towards apps instead of browsing
Slide 19
What is a mobile App today?
• Can be a naMve app (iOS, Android, Java)
• Can be a web app (HTML5)
• Can be a web widget running through a widget runMme (wrt)
Slide 20
The App Economy
Apps are the new face of the internet (complemenMng, and someMmes replacing the web)
Slide 21 Foursquare Instagram
Slide 22 Twi?er app: Tweetcaster Facebook mobile
Slide 23
More than 25 Billion apps downloaded from the Apple app store
Inventory of almost 600,000 apps on Apple
Slide 24
More than 13 Billion apps downloads from Android Market
450,000 apps, 1 Billion downloads a month
Slide 25
Apple App sales
• Revenues of $5.71B since 2008.
• Paid over $4B to developers.
• Apple keeps 30% revenue share, Developers keep 70%
Slide 26
How the Apps make money
• Business Models: – Paid downloads – Free but adverMser supported
– Free but contains in-‐app payments and subscripMons
– Revenue share with app store owner
Slide 27
Temple Run Store
Slide 28
The Mobile Operator’s View
• Apps are important because they drive mobile internet usage.
• More Usage = Revenue
• Mobile operators (like SMART) are trying to become part of the app ecosystem
Slide 29
AT&T App store
AT&T Apps Center
Slide 30
Mobile Operators as part of the app ecosystem
Operator billing (payment for apps and items through load)
APIs for developers Revenue Share with developers
Slide 31
Mobile operator app ecosystem
Developer Community Programs Operator run app store Promotes local apps, Allows in-‐app charging
Slide 32
Slide 33
Slide 34
SMART in the app ecosystem • APIs and tools for apps developers
• Developer program (SMART DevNet)
• Operator billing (apps payments through load)
• CooperaMon with internaMonal telcos through WAC and GSMA
• AssisMng technopreneurs through the IdeaSpace FoundaMon
Slide 35
SMART DevNet Videos
TopApp, iCare, Shoephoric
Slide 36
IdeaSpace
Slide 37
Slide 38
Suggested Reading
• Steve Jobs by Walter Isaacson
Slide 39
Suggested Reading • The Mobile Developer’s Guide to the Galaxy free PDF download from wipconnector.com
Slide 40
Suggested Browsing
• Go to Slideshare.net and look up the presentaMons of Mary Meeker on mobile internet trends.
Slide 41
End / Q&A
slideshare.net/jimayson