mobile 2.0

?

all-IP environment(all technologies become available on cell phones)

• GSM• UMTS/3G• GPS• DVB-H• HSDPA• Bluetooth• Wi-Fi/Wimax• Fixed Networks

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

• sms• voice• voip• messaging• presence tools• rss to sms• click to call• mobile search• maps• widgets• media sharing• podcasting• video apps• hyperlocal services• bluetooth/ wi-fi download zones

application mash-ups

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

(the world is flat)

innovation is happening everywhere

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Image by Paul Watson

web 2.0 going mobile?

not really mobile 2.0 just yet!

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

lots of different devices

convergent apps & services

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

one web?

mobile web

.mobi web

iphone web psp web

… web

things to consider

• context relevant - desktop is not a mobile screen!

• synchronisation between web & mobile

• create compelling user experiences

• social interaction (profile & personal media exchange, chat &messaging, status updates)

• location - find places as well as people (hyperlocal)

• user choice vs. operator (walled garden)

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

• building solid user base - think global, act viral!

• address book integration !

• perpetual beta on the phone is a different concept

• ubiquitous access - more operator independant

• constraints:• latency• battery life• bandwith limitation• privacy• security

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

what about presence?

Communication(Internet of Now)

Content(Virtual internet)

Internet Mobile

INSTANT MOBILE MEDIA

THE “OLD” INTERNET

IM, PRESENCE AND VOIP

OLD MOBILE CONTENT PORTALS

raimo.jaiku.com

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Communication(Internet of Now)

Content(Virtual internet)

Internet Mobile

NOT SO INTERESTING AREA

My Maps

raimo.jaiku.com

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

mobile 2.0 categories / players

• Audio (Nokia Podcasting, Visual Radio, Rhapsody, iTunes)• Development Platforms (mFoundry, Funambol)• Entreprise (SoonR)• Imaging (scanR, Shozu, Daem Interactive)• Location-Based (buddyping, loopt, Plazes, Socialight, dodgeball)• Media Sharing (Shozu, Mosh, MoJungle, PixPulse, PixSense,

SharpCast)• Microblogging (Jaiku, Twitter, Pownce, Frazr, Fanfou, Zuosa, Blabto)• Mobile advertising (Google, AdMob, Smaato, Nokia, JumpTap)• Mobilize (BluePulse, Plusmo, Winksite)• POS Mobile Channels (Futurlink)• QR-codes (BeeTagg, Kaywa, ShotCode)• Search (Google, Yahoo, Taptu)• Shopping (Frucall, Text2Store)• Social Media (Facebook, MySpace, MyStrands, Mobiluck, Zingku)• Transactions (Mobo, MyNuMo)• Video (YouTube, ViiF, Oplayo, vpod.tv, JuiceCaster, ComVu)• VoIP (Fring, Jajah, Rebtel, Cellity, Gizmo, GrandCentral, TalkPlus,

Truphone)• Widgets (Bling, Widsets, Mojax, Webwag)

“3” launches flat-rate mobile(november 06)

m-trends.org

rudydw.jaiku.com

twitter.com/mtrends

thank you!