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This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.
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Mobile Applications - Education Bringing your brand to your audience’s fingertips
Mobile Industry Overview
> Mobile for the Education Industry 3
Size and Scope of Mobile
> 6.6 Billion people on the planet
> Over 4.6 Billion people with mobile devices (70%)
> 1.1 Billion have access to web via computers
> Surprising, 1.6 Billion have access to web via mobile
> Mobile for the Education Industry 4
Mobile Adoption
Mobile is the most popular and most rapidly adopted technology in the world with an estimated 4.6 billion subscribers, about 70% of the world’s population.
Source: ITU World Telecommunication/ICT Indicators Database. *Estimates
> Mobile for the Education Industry 5
Smartphone Capabilities
> Mobile phones with PC-like functionality and advanced features (E-mail, Internet, cameras, GPS, Wi-Fi, etc.)
> Run a complete operating system with a standardized interface
> Offer a platform that allows developers to create custom applications
> Mobile for the Education Industry 6
Smartphone Sales Worldwide Smartphone sales are rising, even in a global recession.
Source: Gartner as cited by MediaPost, August 31, 2009
> Mobile for the Education Industry 7
The 7th Medium
Source: Tomi Ahonen
> Mobile for the Education Industry 8
Mobile’s Unique Benefits
> Always on > Always within reach (10 ft) > Engaging - Android &
iPhone users spend 80 min/day on apps
> Truly personal
> Mobile for the Education Industry 9
Robust Analytics
> Mobile for the Education Industry 10
U.S. Platform Market
Source: Gartner August 2010
There’s an App for That
> Mobile for the Education Industry 12
There’s an App for That
> What is an app? > iPhone and Android users spend 80 minutes
per day on apps and download 9 apps/mo. > Average iPhone user has 37 apps > Average Android user has 22 apps > Average Blackberry user has 10 apps > The web is dead?
> Mobile for the Education Industry 13
Mobile Apps By Platform
> iPhone App Store: > Android Store: > Blackberry App World: > Nokia Ovi: > Windows Marketplace: > Palm app Catalog:
Source: May 17, 2010 - http://www.distimo.com/appstores
~225,000+ apps
~70,000 apps
~7,200 apps
~13,000 apps
~1,000 apps
~1,500 apps
> Mobile for the Education Industry 14
Free vs. Paid
Apple App Store - iPad
Apple App Store - iPhone
Apple App Store - Universal
BlackBerry App World
Google Android Market
Nokia Ovi Store
Palm App Catalog
Windows Marketplace
Proportional Free vs. Paid (US, May 2010)
23% 80%
73%
75%
75%
43%
75%
66%
22% 79%
28%
28%
26%
57%
26%
34%
0% 25% 50% 75% 100%
Free Apps Paid Apps Source: Distimo May 2010
> Mobile for the Education Industry 15
Per Month Downloads
Survey based on 963 respondents in February 2010. Visit http://metrics.admob.com for more details
7.0
1.8
8.8
10.5
1.6
12.1
7.6
1.1
8.7
5.1
0.6 5.7
15
10
5
0 iPhone iPod touch Android Web OS
Paid Apps
Free Apps
> Mobile for the Education Industry 16
What Students are Using
> Study Help > Staying Current > Classifieds > Shopping Deals > Local Guides > Social > Reference > Health > Organization
Top Mobile Trends
> Mobile for the Education Industry 18
Native Apps vs. Web Apps
Native Apps > Rich design > Can use all device
features > Best experience > Distribute on app stores > You can charge fee > Developing for multiple
platforms is costly
Web Apps > Good design > Can use some of device
features > Must be connected to
the Internet > Deploy across multiple
platforms
> Mobile for the Education Industry 19
The Rise of Web Apps
Source: Taptu April 2010
> Mobile for the Education Industry 20
Location as a Platform
> Mobile check-in’s > “Where you are” will
help provide value, like “Who you know” does on Facebook. § News feeds § Events § Advertising
> Mobile for the Education Industry 21
Sensors & Barcode Readers
> Red Laser
> QR Codes § Smart Tags § Self-guided tour
> Sensors § Coupons § Product locator § Traffic Alerts
> Mobile for the Education Industry 22
Augmented Reality
> Combining the computer world with the real world > Layar browser
What Others Are Doing
> Mobile for the Education Industry 24
Ohio State University
> Mobile for the Education Industry 25
University of Virginia
> Mobile for the Education Industry 26
University of Georgia
> Mobile for the Education Industry 27
College of Saint Rose
> Mobile for the Education Industry 28
College of Charleston
How Will You Harness Mobile?
> Mobile for the Education Industry 30
Optimize Your Web Site!
> Mobile for the Education Industry 31
Mobile Plugins
> Datatel Mobile § Courses § Directories § Friends § Notifications § News
> Mobile for the Education Industry 32
Mobile Plugins
> Intelliresponse § “One right answer”
> Mobile for the Education Industry 33
Mobile Plugins
> Blackboard Mobile Learn § Announcements § Discussions § Grades § Roster § Blogs
> Mobile for the Education Industry 34
More Mobile Plugins
> Mobile for the Education Industry 35
Keys to Success
> Do not recycle what others have done > Focus on the need of your customer > Figure out how a mobile experience will add
value to their lives > Don’t trust reports - ask your users what
they want > Visit phone stores to do grass roots market
research
> Mobile for the Education Industry 36
Possible Features
> Campus Map"> Directory"> News"> Events"> Photos"> Videos"> Social Media"> Weather"> Transportation Schedules"> Dining Menus"> Online Store"> Schedule a Tour"> Self-guided Tour"
> Application Status Check"> Transfer Equivalency"> Download University ringtones, "> Designed digital wallpaper "> References"> Polls"> Athletics"> How to Apply"> Scholarship calculator"> Landmarks"> Augmented Reality"> Event tickets
> Mobile for the Education Industry 37
How will you implement?
