Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1

Mikael Eriksson BjörlingExpert Consumer BehaviorNetworked Society Evangelistmikael.eriksson.bjorling@ericsson.com@mikaeleb

RiksdagshearingSeptember 2012

On the brink of

a Networked Society

Vilka behov finns hos användare, företag och samhälle?

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2

Today

2 B Internetusers

5+ B Mobilesubscriptions

80% Populationcoverage

8 years of content upload

everyday

200.000 SMSeach second

E-readers surpassing book sales

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 3

EMPOWERED INDIVIDUALS

ENABLING TECHNOLOGY

+

EXPANDING BUSINESS

+

New mindset

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 4

Empowered Individuals

› A major driving force› Internet everywhere is a prerequisite – not an option!

› Changing the way we do and run businesses

› Expect the public sector to offer the same services as businesses do

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 5

Activities in society

MEDIACOMMERCE

SECURITY & SAFETY

GOVERNMENT

EDUCATION

TRANSPORT & LOGISTICS

HEALTHCARE

UTILITIESINTERACTION INFRASTRUCTURE

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 6

Businesses and public sector

Broadband becomes a horizontal platform

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 7

The importance of a vision

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 8

NETWORKED HEALTHCARE

NETWORKED SCHOOL

NETWORKED UTILITIES

Opportunities

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 9

In the networked society people, knowledge, devices, and information are networked for the growth of society, life and business

Our Vision

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 10

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 11

Links and references

› Ericsson Networked Society City Index: http://www.ericsson.com/networkedsociety/lab/

› Ericsson Networked Society: http://www.ericsson.com/networkedsociety/

› Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab