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Technology Trends for First Responders
Midwest Disasters WorkshopFebruary 22, 2011
Title of presentation
About us
• Funded by the Pew Charitable Trusts
• Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC
• Provide high quality, objective data to thought leaders and policy makers– Do not promote specific
technologies or make policy recommendations
• Research is based on nationally representative telephone surveys of adults 18+, drawn from dual-frame (landline + cell) samples
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Title of presentation October 22, 2010
3
Apology
Revolution 1Internet and broadband
Title of presentation
Internet use
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Title of presentation
Broadband adoption
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• ~1/3 of all adults not part of broadband revolution
• Factors correlated with broadband adoption:– Education– Age– Geography– Language proficiency– Chronic disease or
disability– Race/Ethnicity
Title of presentation
Internet/broadband revolution
• Volume, velocity, variety of info increase– Long tail, passions/distractions
• The “people formerly known as the patients/audience” become publishers, broadcasters and pundits/critics– 2/3 of online adults and 3/4 of online teens are content
creators• The “Daily Me” and “Daily Us” emerges as people customize info
flows– >50% of adults customize digital info
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Title of presentation October 22, 2010
7
ApologyRevolution 2
Wireless connectivity
Title of presentation
Growth in wireless access
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Title of presentation
The cell phone era
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Back in the (not-so distant) day… Today, mobile devices have permeated nearly every major demographic group
75%
79% 58%
77%
Title of presentation
Cell owners are doing more with their phones than ever before
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Title of presentation
Other cell phone uses
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% of cell owners• 54% send photo or video • 23% access a social
networking site• 20% watch a video • 15% post a photo or video
online • 11% have purchased a
product• 11% charitable donation by
text message • 10% status update service
such as Twitter
Title of presentation
Mobile leaders (1) – Young adults
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Title of presentation
Mobile leaders (2) – People of color
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Wireless internet
Cell owner
Internet
Broadband at home
Internet at home
+6
-3
-13
-14
-17
Gap between non-whites (black/Latino) & whites
Title of presentation
Mobile revolution• Information, media, people available anytime, anywhere, any
device– Venues and availability of people and info shift
• People “control the playlist and “make the appointments” with media
• People’s attention to info and to others shifts – Truncates (“continuous partial attention”)– Elongates (deep dives into subjects)
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Title of presentation
What about apps?
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Has cell + apps;
35%Has cell, no apps;
47%
No cell; 18% Just two-thirds of
this group actually uses the apps on their phone
App User Profile:• Male• Young• Well educated/affluent
Title of presentation
Gadget ownership
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Title of presentation
Summary: then and now
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2000
46% of adults use internet
5% with broadband at home
<20% watch video online
53% own a cell phone
0% connect to internet wirelessly
<10% use “cloud”
0% tech social network users
= slow, stationary connections built around my computer
2010
74% of adults use internet
65% with broadband at home
>55% watch video online
85% own a cell phone
57% connect to internet wirelessly
>two-thirds use “cloud”
46% tech social network users
= fast, mobile connections on outside servers and storage
Title of presentation October 22, 2010
18
ApologyRevolution 3Social
networking
Title of presentation
Online video
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What You Need to Know:• 69% of internet users (half of all US adults) watch
videos online – and not just funny cat videos• 14% of internet users have uploaded their own video
content (up from 8% in 2007); sharing as likely to occur on social networking sites as on specialized video sites
Title of presentation
Video creation
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What You Need to Know:• 14% of adult internet
users have posted video online
• Up from 8% in 2007• Biggest growth among
older adults, women
Title of presentation
Social networking sites
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What You Need to Know:• 62% of online adults
use social networking sites, up from 46% in 2009
• On a typical day, nearly 40% of the online population goes to a social networking site
• Used by nearly 90% of online 18-29 year olds (60% do so on a typical day) although seniors are fastest-growing cohort
• Relatively widespread throughout the online population
Title of presentation
The social networking population is more diverse than you might think
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5x
5x
7x
5x
Title of presentation
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What You Need to Know:• 8% of online adults use
Twitter (around 3x as many post short “status updates” in general)
• Key demos include: Young adults (15%) Blacks (13%) and
Latinos (18%) Urbanites (11%)
Title of presentation
Location-based services
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What You Need to Know:• Used by 4% of internet
users• Figure collected in mid-
2010, anecdotal evidence suggests growth in interim
• Highest among: Mobile users Young adults Latinos Urbanites
Title of presentation
So what for emergency management?
Social networks play a more important role at every stage:
• As sentries– Word of mouth matters more
• As information evaluators– They vouch for (or discredit) a business’s credibility and
authenticity• As forums for action
– Everybody’s a broadcaster/publisher
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Title of presentation
People of color have equal or greater rates of usage on most major social media platforms
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Social networking sites Online video Twitter Location services0%
20%
40%
60%
80%
100%
61%56%
5% 3%
63%
73%*
13%*
5%
65%
84%*
18%*
10%*
Social media usage by race/ethnicity (% of internet users)
White Black Latino
Title of presentation
Social media in action – attitudes towards government outreach
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"Very
importa
nt" for g
ov't to
do this
Helps people be m
ore in
formed - "
strongly
agree"
Make
s gov't
more
accessi
ble - "str
ongly agre
e"0%
20%
40%
60%
80%
100%
17%32% 30%31%*
53%*41%*
33%*44%* 38%*
Attitudes towards gov't outreach via online social networks (% of all adults)
White Black Latino
Title of presentation
Sociability and mobility are deeply intertwined
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Get news online Instant messaging Social networking sites
Twitter0%
20%
40%
60%
80%
100%
83%
53%
68%
11%
64%
29%
42%
2%
Wireless users Stationary users
47% typical day
44% typical day
Title of presentation
Online social networks + ubiquitous mobility
• Makes it possible for experts to become “nodes” in people’s networks that can help them solve problems and make decisions
• Allows for immediate, spontaneous creation of networks
• Gives people a sense that there are more “friends” in their networks that they can access when they have needs
2/22/2011 29
Social Dashboard
Pervasive Awareness
Title of presentation
Thanks!
name: Aaron Smith
title: Senior Research Specialist
email: [email protected]
web: www.pewinternet.org
twitter: @aaron_w_smith, @pew_internet
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