• The first appearance of the main artist (Cheryl Cole) is a close

up of the artists face, making the situation quite serious and so

that the audience can identify the artist from the very beginning,

a build of suspension at this point as there was no music

playing.

• First appearance of the featuring artist (Tinie Temper) is a mid

shot, walking past women dancing. The shots alternate between

mid to long shots whilst this artist in on screen. These types of

shots could be used so that the attention isn’t taken off the main

artist. This is promotional because most of the attention is on

the main artist so that’s what the audience is watching it for, so

is their main focus. There are no close ups of the ft. artist.

• In this music video they were not only promoting the two artist but was

promoting the Dr. Dre Pill due to the unusually long paced shot on the

piece of equipment. This might also be to promote the club vibe with loud

music to interlink with the scheme of the music video.

• This music video was shot in an urban neon environment. This could be a

club/ rave like space fit for dancing and drinking. This could be to

resemble the title of the song. The title is Crazy stupid love, which is

shown through the crazy outgoing behaviour shown in a club whilst

dancing and drinking; clubs can also make people do stupid things also

usually under the influence of alcohol which could have been in the plastic

cups shown in the beginning of the video; love shown by the passion of the

movement being performed and the loving atmosphere the music video is

shown in with a surrounding of people.

• To follow this idea of a club/ raving environment the clothes worn by the

artist were appropriate with minimum clothing: belly top showing abs and

thin metallic trousers suitable for a club.

• Fast pace editing was used. This really emphasised the

conventions in a pop music video. This also ensured that the

audience is also being pulled in, and that they aren’t bored.

• The first sound played, of the music video broke the build up of

tension and suspension gathered in the first 20 seconds of the

video.

• The words is promotional to the relevant audience, which would

be teenagers/ adolescence: “roller coaster” “love” “crazy” holding

your hand” and “sink my heart to my feet” are words that would

be a description of what love and the thing that people do when

they are in love in the eyes of these young adults.

The main artists behaviour is quite young from the energy given.

This is shown when she’s dancing. This is promotional because she

(the artist) is blending in with the energy teenagers have to appeal

to them.

From her performance it also shows she’s acting provocatively due

to the main lyrics “crazy” and “love” which could explain the

behaviour which could be linked with the idea of doing crazy things

whilst being in love.

When the main artist wasn’t singing her performance was more

calm so that she could support the featuring artist whilst he was

singing.