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Introduction to me!box media for online marketers
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Immersive Communication
Contact: Mark Jacobs [email protected] 317-644-6921
Me!Box changes the way communication works because it harnesses the power of consumer generated content behavior
Immersive Communication That Moves People To Action TM
Engagement is turning on a prospect to a brand idea enhanced by the surrounding context.Immersion starts with engagement and significantly enhances it with a positive viewer
experience through a story and information that compels the prospect to (a) stick around and (b) take action
Me!Box brings all the power of the web into your video – and keeps your viewer thinking “inside the !
box”
Compel
InformEngag
eAction
Video
White Paper
Ad
Demo
Article
Coupon
Storytelling
Share
Respond
Buy
Like
Save
Connect
Social
Poll
Q&A
E-Store
Contest
Rewards
While “inside the !box” this is what the viewer experiences:
Me!Box – More than Curation: !Engagement and !Participation
Imp
act
Engagement
Video Engagement & Participation
2nd GenerationVideo Curation
1st Generation
Video Display
Casual Browsers
Shoppers
Buyers
Audience Relationship Aim Syndication
Largest, Least Informed
Population
Create Awareness
YouTubeFacebook
Brand/Product Aware Shoppers
Engage and Inform
me!boxed on ad networks and
web pages
Consumers on a Mission Drive Action
me!boxed on web pages and in
aps
Where To Use me!box To Increase Conversions
The me!box MultiplierMetric Youtube me!box
Multiplier How it works
Plays 1 2-10X • More SEO opportunities• Highlights content for viewers
Engagement 1 3-5X • More options for consumption• Enables non-linear interest-based consumption path• Highlights additional content upfront• Engages actively and passively• Content always available, never fleeting
Clicks to action 1 3-20X
Impressions 1 3-5X
• Roadmap for consumers to access more information• Drives consumers directly to additional content• Encourages access to content without loss of engagement• Leverages Facebook as a driver back to site
Social Sharing 1 2-5X • Provides multiple sharing options• Allows specific item sharing while sharing entire body of content
Transactions 0 ++• Simple tool for easy link to products for sale• Easy to connect content, information with product purchases• Allows consumers to buy now and continue with content
Advertising
They Choose What Ads to Earn
From You Choose
• Doesn’t force consumers to sit through a commercial and abandon content• Integrates advertiser into the content story without compromising integrity• More effective as advertiser sponsorship tool
me!box Multiplies Effectiveness
Sample Analytics Report
VideoThanks for Visiting XXX
Chrysler Dodge Jeep RamDate Range -From 7/19/2013Date Range -To 7/20/2013Hosting Domains ALL Thanks For Visiting - NOW...Test Your Car Knowledge! 15
It's Fun 31 And It's Helpful To Your Car Buying Success!! 8Did We Answer All Your Questions? 60 If Not... 3 What Other Questions Can We Answer For You? 189
Number of views that Generated Clicks 176 See What Our Customers Say... 12Total Number of Clicks 509 Not Just To Us...But To Others 2Average Time spent by Click Viewers 8 Independent Reviews from Dealer Rater 12Enagement Rate(%) 590.9 Looking Forward To Speaking Again Soon! 19
Questions or Comments? 36Full Screen Mode Clicked 11 Please Contact Us! 66Share Video 61 Did You See These New Arrivals? 8Share Scene 33 Just Delivered To Our Lot 2
Click Here To Check Them Out! 46
Activity Report For VideosClick Type : ALL
Overview StaticsVideo viewedTotal 181 Unique 166
Video View CompletedTotal 158 Unique 136
Player Activity clicked
Analytics Report
• Plays• Completions• Time on video (engagement rate)• Clicks on engagement links• Shares – video and engagement links
– Facebook, Pintrest, e-mail