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52nd ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA13
Key Trends at Asian Trade Shows
Mark CochraneRegional Manager, Asia Pacific
UFI
International Congress and Convention Association.
Twitter: #ICCA13
Asian exhibitions are booming
International Congress and Convention Association.
Twitter: #ICCA13
Exhibition markets by net size
International Congress and Convention Association.
Twitter: #ICCA13
Change in space sold: 2012 vs ‘11
International Congress and Convention Association.
Twitter: #ICCA13
Asia’s venue boom
• An issue with serious implications
• Venue capacity a concern in 2005• 2010 vs. ‘05: 100% increase • 2005: 3 million m2
• 2010: 6.01 million m2
• And now, 2013: 6.62 million m2
International Congress and Convention Association.
Twitter: #ICCA13
• World-class venues
• Some over-capacity issues
• Some still need to add
Venue boom
International Congress and Convention Association.
Twitter: #ICCA13
M&A activity
• International organisers looking for:– China, SE Asia opportunities– To tap into Asian growth– For high-quality, local partners– Base to launch own brands– Local organisers with leading positions– Strong, internationally-minded management– Access local knowledge and to lower risk
International Congress and Convention Association.
Twitter: #ICCA13
Online-Offline Integration
• Global Sources’ success:– Innovation– Outsider– Different view– Digital events– Online integration
• More to come…
International Congress and Convention Association.
Twitter: #ICCA13
Paid Conferences
• Organisers in Asia interested
• Create greater value
• Deepen relationship with visitors
• Generate incremental revenues
International Congress and Convention Association.
Twitter: #ICCA13
Visitor Services
• Catering to VIP visitors/buyers:– Match-making– Video conferencing– Guided tours
• Incremental revenues
International Congress and Convention Association.
Twitter: #ICCA13
Variable Pricing
• Reshaping exhibition industry
• Represents fundamental change
• Location-based pricing• Exhibitor feedback-based pricing
• More sophisticated “real estate” sales
International Congress and Convention Association.
Twitter: #ICCA13
Changes to Look & Feel
• Unique approach:
• No booths
• Invitation only
• Industry outsiders
International Congress and Convention Association.
Twitter: #ICCA13
Undercurrent of Change
• Impact of technology• Look and feel changes• Entertaining, informing, selling