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MADE FORSECOND SCREEN
#MCA2013@JEROEN020
TV
Games SocialMedia
InteractiveTV
THAT’SUS!
SocialGames
Social TV
FOR OUR CUSTOMERS AND PARTNERSMAKING TV BETTER
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days.
we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easier
ONDERTITEL
COMMERCIAL BREAK!
Video: ‘Adverteren voor lege banken’, HvU 2012
RISE OF THE
MEDIA MULTITASKERS
15-30% of your audience is online while
watching your television program
Media multi-tasking decreases brand
recognition
& leads to loss of advertisers message
SMARTPHONE
TABLET
Non-TV related
TV related- Navigation & Discovery- Information- Communication & Social aggregation- Interactivity
SECOND SCREEN
TYPES OF USAGE
Navigation & discovery
Social aggregation
Related contentInteraction
Increased ratingsSponsoringSynchronous advertisingInteractive advertisingDrive 24/7 apps and contentProduct placement & affiliateFreemium & premium participation
SECOND SCREEN
IS BIG BUSINESS
RETROFITTING SECOND SCREEN
ROMMEL
Call To Action: announce second on TV screen and explain its purpose on TV
BEST PRACTICE
CALL TO ACTION
BEST PRACTICE: MEDIA REJUVENATION
KASSA
BEST PRACTICE: BRAND & DISTRIBUTE
HOMECOACH
BEST PRACTICE: REWARD PARTICIPATION
HOMECOACH
RED ROOM RED ROOM
Feedback loop: using the data generated by second screen users to show back on TV and, potentially, to influence the course of the show
BEST PRACTICE: EXTEND THE MOMENT
HOMECOACH
Auditions Battle Live Exchange
BEST PRACTICE: MAKE IT COUNT
ELECTIONS
BEST PRACTICE: DETERMINE THE OUTCOME
ELECTIONS
BEST PRACTICE: FEEDBACK LOOP & INFLUENCE
ELECTIONS
BEST PRACTICE: SECOND SCREEN IS BIG DATA
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Orchestrate peak events, create a huge build up
Combine a shared, linear experience and individual interactivity with a social context
Attract massive amounts of people, let them participate synchronously
The results of the interactions feed back into the shared experience and influence the outcome
Assess your second screen on business objectives: reach, engagement, user profiles, direct revenues
MADE FOR
SECOND SCREEN
MADE FOR SECOND SCREEN
ELECTIONS 2.0
MADE FOR SECOND SCREENCROSS SCREEN BRANDING
MADE FOR SECOND SCREEN
ADSPOTTER
MADE FOR SECOND SCREEN
THE BIG SAVE
@JEROEN020