Marrying Content & Flirting with Brands

A Project Focused Digital & Brand Strategy Workshop for Producers, Content Creators, All New Era Media Mad Men.

16th -17th June London 21st - 22nd June Birmingham 28th – 29th June Cardiff 1st – 2nd July Manchester 5th – 6th July Bristol 12th - 13th July Dublin 15th - 16th July Glasgow 19th - 20th July Paris

Limited Availability * Registration Deadlines On Website http://www.madebymordecai.com

Supported by

in association with

Broken up into a 2 day intensive format, Marrying Content & Flirting with Brands will serve to expand individual TV, film, web, mobile, ideas and template them for the marketplace leaving each company in attendance with a transmedia presentation and brand strategy arsenal proven in today’s marketplace. Day One: Marry ing Content 1000-1100: How to give an idea legs, embracing technology into your creativity. 1130-1230: Case Studies, what the market looks like now and learning from the trials & errors of our predecessors. Series, film, transmedia, and iPhone apps will be discussed. 1230-1330 Lunch 1330 – 1430: Stat GLEEks, Knowing the numbers, understanding the media value of new media terrain. 1500-1730pm: Mentor Sessions: Time to pull out the laptops and layer your projects, each company will receive 30 minutes of one to one consultation 1730-1800: Day Wrap Up Q & A

Day Two: F l i r t ing Wi th Brands 1000-1100: Dancing With The Devil. Branded Content with a “No Selling Out” promise. 1130-1230 Solidifying The Project’s Brand: Lifestyle Partnerships, Niche Marketing.

1230-1330 Lunch 1330-1430 Brand Presentations, from one sheets to PPTs how to tantalize account directors and brand managers. 1500-1730pm Mentor Sessions: 30 minutes of one to one consultation is given to each company to bring all that has been taught to life. 1730-1800: Day Wrap Up Q & A Each company will leave Marrying Content & Flirting with Brands not only with this new era mindset, but the tools to engage on this level with brands, financiers, the next day. “(Mordecai’s) insight, understanding and creativity took our project to the next level and she has fully prepared us ready for the marketplace. Her unique skill base has added huge value to our project and she is wonderful to work with. I cannot recommend her highly enough”

Jenny Inchbald, Future Artists, Owner

“Mordecai has an amazing hold on the digital future of TV content.”

Pasa Mustafa, Global Head of Original Digital Productions, Endemol Worldwide Brands

Writer, Producer, Creative Director, & pop culture encyclopedia known for wit, quirk, slapstick, and heart in original, innovative, mainstreamed packaging. Mordecai is a modern mind with classic influences creating programmes, platforms, destinations, and even a channel across the media

landscape that exists today to tell captivating stories, breakthrough stereotypes and unapologetically entertain. Most notably having worked and developed projects across MTV Networks (MTV, VH1, The-N, Noggin, Nickelodeon), Brad Grey TV, MySpaceTV, Fallon, Frengo Mobile and MTV Overdrive. Mordecai is a go to for pop culture innovations, scripted addictions, multi-platform mindfucks, thinking outside the box yet staying in the lines, and - bottom line - making it work. She works consistently as a versatile team leader supportive of both collective and individual excellence on reality/ factual series, scripted programming, live television productions, and new media in corporate atmospheres and DIY space. Frequently consulting & brainstorming on ways of digital anarchy in this new media world. Currently based out of London, England, Mordecai

is co-producing and writing her teen drama Andee & Cooper with Endemol, and serving as Creative Director for Celebrity High.

photo credit: Emli Bendixen http://www.emli.dk at Hawley Arms, Camden

Reg is t rat ion: Each Company/Project is allowed two representatives for the workshop. Company: Website: E-mail: Phone: Project (optional): Attending Representative Title: E-mail: Mobile: Attending Representative: Title: E-mail: Mobile:

Workshop Fee £150 per person per day (£600 per project) to be paid at time of registration via cheque, bank transfer, or paypal. Freelancer concession rate £500 per project. Please send your registration as appropriate via Post contact for address via E-mail msmordecai@mac.com If registering via email, please include all required information stated above, and confirmation of payment. For payment via PayPal: msmordecai@mac.com For Bank Transfers please contact: msmordecai@mac.com for details. Cancellations within 48 hours of event will not receive a refund. Cancellations made one week before will receive 50% refund, 2 weeks a 75% refund, and 3 weeks full refund. If you have any questions, please do not hesitate to be in touch. msmordecai@mac.com Hope to see you there!