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MARKET DYNAMICS AND THE ROLE OF OPEN Werner Knoblich SVP and General Manager EMEA, Red Hat

Market dynamics and the role of open

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MARKET DYNAMICS ANDTHE ROLE OF OPEN

Werner KnoblichSVP and General Manager EMEA, Red Hat

2 Market Dynamics and the Role of Open

Mobile device diversityand management

Mobile appsand applications

Hybrid cloud and ITas a service broker Cloud/client architecture

The era of personal cloudInternet of ThingsSoftware-defined anythingWeb-scale IT

Smart machines

3D printing Digitization

3 Market Dynamics and the Role of Open

4 Market Dynamics and the Role of Open

ITTRANSFORMATION

5 Market Dynamics and the Role of Open

To capture digital opportunities, CIOs need to deal with speed, innovation, and uncertainty.

This requires operating two modes of enterprise IT: Conventional and “nonlinear.”

By 2017, 75% of IT organizations will have a bimodal capability. Half will make a mess.

Source: Gartner, Taming the digital dragon: The 2014 CIO Agenda

6 Market Dynamics and the Role of Open

Source: © 2014 Gartner, Inc. and/or affiliates

7 Market Dynamics and the Role of Open

RED HAT'S VISION: OPEN HYBRID CLOUDFully engineered solutions all based on Red Hat Enterprise Linux

8 Market Dynamics and the Role of Open

RED HAT'S VISION: OPEN HYBRID CLOUDCommon application services

9 Market Dynamics and the Role of Open

RED HAT'S VISION: OPEN HYBRID CLOUDCommon storage infrastructure

10 Market Dynamics and the Role of Open

RED HAT'S VISION: OPEN HYBRID CLOUDAward-winning heterogenous cloud management

11 Market Dynamics and the Role of Open

AN OPEN HYBRID CLOUD DELIVERS OPEN SOURCE INNOVATION ACROSS ALL I.T.

12 Market Dynamics and the Role of Open

13 Market Dynamics and the Role of Open

8 out of 10 are choosing Open Source based on quality.Jumped from fifth to first this year

50% of all enterprises are expectedto contribute to and adopt Open Source

When asked why companies engage with Open Source communities, the #2 answer was:

“Attract and retain top development talent”

Source: Blackduck Future of Open Source Survey 2014

“”“””

14 Market Dynamics and the Role of Open

COMMUNITY TO ENTERPRISE

OPENSOURCELEADER

#1

90%MORE THAN

FORTUNE

500of the

use

PRODUCTS & SOLUTIONS. *

RED HAT

* Red Hat client data, 2014

RED HAT STORAGE SERVER RELEASED

FIRST RELEASE OF ENTERPRISE LINUX

OPENSHIFT ENTERPRISE RELEASED

CLOUDFORMS & OPENSHIFT RELEASED

RED HAT ENTERPRISE VIRTUALIZATION RELEASED

RED HAT ADDED TO S&P 500 INDEX

1993 1999 2002 2006 2011

FOUNDED

IPO JBOSS ACQUIRED

20122009

$1 BILLION IN REVENUE

2013

RHEL OPENSTACK PLATFORM RELEASED

2014

CENTOS JOINS RED HAT

INKTANK (CEPH),

ENOVANCE (O

PENSTACK)

& FEEDHENRY ACQUIRED

95+WORLDWIDE

OFFICES

37COUNTRIES

SOLUTIONSAWARD-WINNING

500S&P

COMPANY

RHTNYSE:

7,000+EMPLOYEES

16 Market Dynamics and the Role of Open

WE OFFER A RANGE OF MISSION-CRITICAL SOFTWARE AND SERVICES COVERING:

THE BENEFITS

Open collaboration: Products thatmeet customer needs

Shared development: Acceleratedinnovation

Better security—assurance

CLOUD

MIDDLEWAREAPP DEV – MOBILE

VIRTUALIZATION STORAGE

Better price/performance

Better quality

Faster technology innovation

Flexibility

Long-term deployment

OPERATING SYSTEM

17 Market Dynamics and the Role of Open

COMPANY REVENUEFY 2003 – FY 2015

BOOKINGS BY CHANNEL FY2015 GLOBAL BOOKINGS FY2015

1 BILLION

OPEN SOURCE COMPANY

the

$ DOLLAR

FIRST

in the

WORLD AMERICAS60%

EMEA25%

APAC15%

.00

.20

.40

.60

.80

1.00

1.20

1.40

1.60

1.80

2.00

(in

billi

ons)

FY 04 FY 06 FY 08 FY 10 FY'12 FY 14

INDIRECT69%

DIRECT31%

$1.79B

18 Market Dynamics and the Role of Open

WIDE-RANGING EXPERIENCE

BREADTHACROSSMULTIPLEVERTICALSGLOBALLY

STRENGTHIN MAJORVERTICALSGLOBALLY

Source: Red Hat customer annual bookings and client data

Financial

Government

Tech & Media

Telecom

Logistics &Transportation

Services

Energy

Healthcare

Retail

Manufacturing

14%

15%

12%

9%...

100% of the Fortune 500 companies in the following industries are Red Hat customers:

AIRLINES

COMMERCIAL BANKS

FINANCIAL DATA SERVICES

HEALTHCARE

TELECOM

50% of the world's trading volume is powered by Red Hat products andsolutions.

Microsoft Windows Server, Oracle Solaris, IBM AIX, HP/UX

Pivotal CloudFoundry, IBM Bluemix, HP Helion, AWS Beanstalk, Microsoft Azure, Google App Engine, Heroku/SalesForce

VMware vCloud Automation Center, HP Cloud Service Automation (CSA), BMC Cloud Lifecycle Management, Microsoft System Center

VMware vCloud Director, Citrix CloudPlatform, Eucalyptus, Rackspace

VMware vSphere, Citrix XenServer, Microsoft HyperV

EMC ViPR, EMC Isilon, NetApp, IBM SONAS, Nexenta

Microsoft System Center Configuration Manager, BMC BladeLogic Server Automation, HP's Server Automation

IBM WebSphere Application Server, VMware vFabric tc Server, Oracle WebLogic Server

IBM WebSphere eXtreme Scale, Oracle Coherence, Vmware vFabric GemFire

IBM WebSphere Integration Bus, Oracle ESB, MuleSoft AnyPoint, Sonic ESB, Tibco ActiveMatrix

IBM InfoSphere Federation Server, Progress DataXend SI, Oracle Data Integration Suite, Informatica Data Services

IBM Operational Decision Manager and IBM Business Process Manager, Oracle BPM Suite, Pegasystems Business Rules, FICO Blaze Advisor

IBM WebSphereMQ, VMware vFabric RabbitMQ, Oracle AQ, Tibco EMS

IBM Worklight, Oracle Mobile Platform, SAP Sybase Unwired Platform, Pivotal CF Mobile Service, Pegasystems (Antenna), Kony, Appcelerator

THE CIO'S ALTERNATIVE

Red Hat Enterprise Linux

OpenShift by Red Hat

Red Hat CloudForms,Red Hat Cloud Infrastructure

RHEL OpenStack PlatformRHEL Atomic Host

Red Hat Enterprise Virtualization

Red Hat Storage Server, Inktank Ceph Enterprise

Red Hat Satellite

Red Hat JBoss EnterpriseApplication Platform

Red Hat JBoss Data Grid

Red Hat JBoss Fuse,Red Hat JBoss Fuse Service Works

Red Hat JBoss Data Virtualization

Red Hat JBoss BPM Suite, Red Hat JBoss BRMS

Red Hat JBoss A-MQ

FeedHenry by Red Hat

Operating System

PaaS Cloud

Cloud Management

Cloud Infrastructure

Virtualization

Storage

Systems Management

Application Server

In-memory data grid

Application integration

Data services and integration

Business process, decision, and rules automation

Messaging

Mobile

20 Market Dynamics and the Role of Open

AN OPEN HYBRID CLOUD DELIVERS OPEN SOURCE INNOVATION ACROSS ALL I.T.

21 Market Dynamics and the Role of Open

THE FUTURE HAS NEVER

BEEN SO OPEN