March Analytics Robot Madness

1

WHO PICKS NOTRE DAME?

#FearBigData #FearTheRobot

2015 ClientXClient LLC. www.clientxclient.com. 908.542.1134 Share & Enhance & Share [email protected]

Ma

rch

–A

na

lyti

cs

-M

ad

ne

ss M

on

th

Do

n’t

W

aste

Th

is T

each

ing

Mo

men

t: A

naly

tics 4

Every

on

e

All

an

aly

tic

s s

ho

uld

be

as

sim

ple

an

d in

tera

cti

ve

as

htt

p:/

/fiv

eth

irty

eig

ht.

co

m/i

nte

rac

tive

s/m

arc

h-m

ad

nes

s-p

red

icti

on

s-2

015/#

men

s

Excellent interactive analytics example @538 –

Managers can’t help but ignore statistics – and go with heart and gut

*Point out that probabilities and statistics are directional (or picking winner would be easy…)

?

March – Analytics - Madness Month

Emotion & Irrational Thinking Influence Selection/Decisions



From cube to corner office – Use March Madness to explain how to use

analytics, big data, artificial intelligence, predictive modeling (and how not to)

Don’t Waste This Teaching Moment: Analytics 4 Everyone


?

ARE YOUR BUSINESS DECISIONS A

16 VS. 1 SEED?

OR

5 VS 12 SEED?



All analytics should be as simple and interactive as

http://fivethirtyeight.com/interactives/march-madness-predictions-2015/#mens


From cube to corner office – Use March Madness to explain how to use

analytics, big data, artificial intelligence, predictive modeling (and how not to)

Don’t Waste This Teaching Moment: Analytics 4 Everyone



Packaged answers don’t guarantee results –

Should/will managers act on directional information?

Is Outsourcing the Answer? Whose Money are You Spending?


Copyright Client X Client www.clientxclient.com 7

Or you could invest more in robots?

#FearTheAlgorithm #FearTheRobot

#FTEOptional

#BICulture

8

WHO PICKS WICHITA STATE?

#FearBigData #FearTheRobot


Ma

rch

–A

na

lyti

cs

-M

ad

ne

ss M

on

th

Do

n’t

W

aste

Th

is T

each

ing

Mo

men

t: A

naly

tics 4

Every

on

e

All

an

aly

tic

s s

ho

uld

be

as

sim

ple

an

d in

tera

cti

ve

as

htt

p:/

/fiv

eth

irty

eig

ht.

co

m/i

nte

rac

tive

s/m

arc

h-m

ad

nes

s-p

red

icti

on

s-2

015/#

men

s

Copyright Client X Client www.clientxclient.com 9

Are You Ready for AI?

#FearTheAlgorithm #FearTheRobot

UNC!!!

Are you prepared to act?M

arc

h –

An

aly

tic

s -

Ma

dn

es

s M

on

th

Do

n’t

W

aste

Th

is T

each

ing

Mo

men

t: A

naly

tics 4

Every

on

e

All

an

aly

tic

s s

ho

uld

be

as

sim

ple

an

d in

tera

cti

ve

as

htt

p:/

/fiv

eth

irty

eig

ht.

co

m/i

nte

rac

tive

s/m

arc

h-m

ad

nes

s-p

red

icti

on

s-2

015/#

men

s

Overview

We help clients:

Understand the value and potential of each

customer, in order to monetize, prioritize and

optimize customer relationships

Connect company goals to customer

performance for unprecedented competitive

advantage and unmatched planning, execution

and forecasting

Enable every decision-maker to make better,

more profitable decisions

Deliver satisfying, differentiating, profitable

experiences to each customer

Expertise:

Customer Value Optimization

Business Intelligence

Customer Experience Management

Marketing Technologies

CRM

Sales

Customer Operations

Segmentation

Database Marketing

Customer Profitability

eMarketing

Measurement Systems


Client x Client delivers products and services focused on increasing

revenue per customer.

What We Do

Customer Experience: Helps companies understand their customer’s experiences; identifies revenue growth opportunities, risks; uncovers strategy, service, process and technology gaps

Customer-Centric Business Intelligence: gives companies ability to – quickly and easily – make data-driven decisions about every aspect of marketing, sales, service and operations

Customer Analysis: Helps clients evaluate & measure strategies and tactics with emphasis on customer potential and optimal customer value

Customer Information Technologies: Helps clients leverage customer information assets through design of advanced business intelligence, database, marketing automation, web, sales and customer service technologies

Training: Helping clients build the skills necessary to create and deliver optimized customer experiences.

Consulting: Crafting customized solutions to help clients navigate business challenges.

Customer Experience Assessments & Roadmaps

Experience Analysis, Design & Implementation

The Customer Experience Matrix

Business Intelligence Tools & Performance Dashboards

Automated Management & Operational Reporting

Exec Decision Systems & Marketing Performance Analysis

Technology Inventories & Roadmaps

Vendor Analysis & Selection, Contract Negotiation

Technology Implementations

Database Design, Enhancement, Hosting

Customer Strategy Facilitation

Executive Management Customer Culture Coaching

Marketing, Sales & Service Training

Training for Specific Tools, Performance Simulation

Modeling, Segmentation, Multi-Channel Analytics

Profitability, Lifetime Value

Customer Value Optimization

Strategy, Process, Technology, Human Performance, Marketing, Analytics


Customer Performance Assessment and Customer Performance Pilot are two

good ways to get started – low investment with high return.

Quick & MonetizedCustomer Performance Assessment

2 week assessment led by team member with marketing, sales and service experience

Executive interviews, marketing, sales and service interviews; technology audit; customer perspective review; web site and marketing review (optional competitor review)

Reviews of customer infrastructure: channels, processes, technologies, resources; lead to conversion process assessment; communications, customer information and infrastructure; reporting

Current State vs. Optimal analysis (answers what is the ROI? Where should we spend?), Straight forward opportunity and risk assessment, strategy, tactics, technology, metrics and human performance recommendations

How To Start

Customer Performance Pilot

Strategic Planning Session for Information Management

Consolidation of customer, prospect, product, transaction data across all channels

Key Performance Indicator (KPIs) Audit

Decision Maker Dashboards: Executive Management > Delivery Managers > Product Managers > Service & Operations Management

On-site findings walk thru & interactive discovery sessions

Training & support to feed and empower self-sufficient customer performance culture


What three questions,

if answered,

would change

the way you run your

business?

Outcome + Audience Centric Analytics

Copyright Client X Client www.clientxclient.com [email protected] 908.350.3012

mailto:[email protected]

Internet of Things & Digitization Monetized

Michael R Hoffman revenue growth and innovationconsultant for technology aggressive companies from start-ups to Fortune 100.

Hoffman’s Client x Client delivers leadership advisory for analytics strategy and culture transformation, customer strategy and customer analytics.

Ce

ll

90

8.3

50

.30

12

CALL 908.350.3012 email [email protected]