@lwelchman

Managing ChaosDigital governance is not that hard

lisa welchman * @lwelchman

@lwelchman

I like to collaborate…and think about collaboration

@lwelchman

what’s the difference?

@lwelchman

is the difference tools?

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is it language?

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intent?let’s see where this goes and maybe we’ll get somewhere

let’s start with what’s on the page and see where this goes

@lwelchman

group size and resource proximity

@lwelchman

group size and resource proximity

@lwelchman

trueif you want to get work done in a big, distributed group, you will need to provide clearer guidance than you would for a small, co-located group

@lwelchman

or,stop trying to run your 50,100, or 1000 member digital team like a jazz trio

that’s probably not going to work too well

@lwelchman

good governance

is good collaboration

digital governance problems are group size and resource proximity collaboration challenges

usually, the collaboration model isn’t appropriate to the group size and proximity of the people contributing

@lwelchman

making a governing framework1. you know who is on the team and what they are doing2. you know who on the team is supposed to establish the

vision and goals and enable the organization to achieve them

3. you know who decides the must do’s and must not do’s for making things

4. you know who decides the specific nature of what you are making

@lwelchman

Strategy

TeamStandards

Policy

guidance about

@lwelchman

this is your team

your digital team is the full set of resources required to keep your digital presence functioning for your organization

@lwelchman

the 4 things they do1. make the rules

2. make sure others know how to follow the rules

3. make and manage things that the full team must share

4. measure whether or not the team is doing a good job

@lwelchman

the dispersed corebreaking the rules with reason…not just because you want to

@lwelchman

3 things1. is responsible for a silo

2. makes things according to the rules

3. tells the core team things they need to know so that the rules are effective

@lwelchman

bridges

make sure all the silos are connected

top

middle

bottom

@lwelchman

everyone needs help

people who don’t work at your organization but still heavily impact your digital presence

@lwelchman

in the end

• strategy• policy• standards

a team that works together

@lwelchman

back to the real world“the coast guard has a reputation for encouraging its officers to think on their feet, get the job done …” but with standardsNational Public Radio, USA

@lwelchman

really distributed collaboration“… I made my own conductor track, filming it in complete silence, hearing the music only in my head. Then I watched the video and played in the piano accompaniment part to my conductor track. Then I offered the sheet music as a free download. As singers began posting their individual tracks….

from Eric Whitacre’s blog

@lwelchman

Links to audio Collaboration of two - Lisa

singing Gershwin & Gershwin’s ‘I Got Rhythm’

Collaboration of three - Kenny Barron Autumn Leaves

Collaboration of many - Brandenburg Concerto # 2

Really, really distributed collaboration - Eric Whitacre’s Virtual Choir – ‘Lux Aurumque’

@lwelchman

thank you @lwelchman Book at: digitalgovernance.com www.activestandards.com