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Effectively serving international web site audiences.
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Making Your Web Go World Wide
C. David Gammel, CAEPresidentHigh Context Consulting, LLC+1 (410) [email protected]
Asia
Europe
North America
Latin America/Caribbean
Africa
Middle East
Oceania/Australia
0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000
Current and Potential Internet Users
Source: wwwinternetworldstats.com, December 2007
Current Potential
Communicating InternationallyTime and Distance
Language
Culture
Culture is Like an Iceberg
Communicating OnlineInstantly Global
Limited Bandwidth
Limited Attention
Principles of Global Web SitesInternationalization
Localization
Cultural Localization
Mission
Strategy
Products Markets
Outcomes Audiences
Web Strategy
Content/Features/Design
Staff Capabilities
Technology
Organizational Strategy
Formulation
Web Strategy
Formulation
Web Im
plementation
Web Strategy Formulation and Implementation Process
Common Design PatternsSingle Site
Single Site with Some Translation
Single Site with Regional Sub-sites
Single Site with Localized Chapters
Global Portal with Localized Sites
Audience A Audience B
Language
Culture
Transactions
Covering the Americas
Covering the Americas
Global Portal to Sister Organizations
Safe Kids Israel
Localized for India
Chinese Olympic Committee
Chinese Olympic Committee
So Now What?Do your homework.
Prepare your systems and staff.
Start with your highest value audiences and outcomes.
Being Truly Global Means Being Local Everywhere
C. David Gammel, CAEPresidentHigh Context Consulting, LLC+1 (410) [email protected]
