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Mobile content management will change the way you work but not everybody is happy about it. IT policies, methodologies and whole departments stand between you and the success of your mobile initiatives. This session will address trends in the mobile market that are making overcoming these objections easier than ever and turning your IT department into a driver instead of a drag on your mobile initiatives.
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Making IT Happy With Mobile Content Management
Lee DallasBig Men On Content
http://bigmenoncontent.com
© 2011 bigmenoncontent.com
Who Are The BMOC?Opinions and discussions about content management by two of the biggest names in the business (measured by weight not volume)
DisclaimerThe opinions expressed here are the personal opinions of the authors. Content is not read or approved in advance by EMC and does not necessarily reflect the views and opinions of EMC.
© 2011 bigmenoncontent.com
Marko Sillanpää[email protected]:msillanpaaBMOC
Content must be more than simply managed – it must be manageable while in motion.
What does mobile really mean for us?
From a personal wireless device outside your brick and mortar you must be able to:
Consume Converse Capture Contribute Collaborate
© 2011 bigmenoncontent.com
The Worst Kept Secret in TechnologyIT Really Does Hate You
© 2011 bigmenoncontent.com
In a perfect world no one would be able to use
anything
- Mordac, Preventer of Technology
Why IT Hates You
You break things You control the money You ask for things you
can’t afford You break the rules and
hold them responsible You hate them too
© 2011 bigmenoncontent.com
Disruption of the balance between productivity and risk that IT is tasked with maintaining.
Why IT Hates Mobile Content
Introduction of Risk Loss of control Access and Location eDiscovery
Consumerized Expectations User Experience Pace of Delivery
Threat to Entrenched Development Practices
Outdated Funding Models
© 2011 bigmenoncontent.com
How Do We Get AlongWhat are the trends in the market that will make mobile enablement of content applications palatable to more IT organizations?
© 2011 bigmenoncontent.com
Trend #1 The Paradox of Choice Computing is Changing EverythingThe users – not IT – will determine the platform and form factor for consuming enterprise content and data. The very thing that appears to be the greatest threat will make possible the greatest gain.
© 2011 bigmenoncontent.com
To deploy or not to deploy…
Companies must make a strategic decision to either own or enable user technology to meet the demand for consumer technology.
© 2011 bigmenoncontent.com
….Enablement is winning
Deliver Logic Over Logistics Connectivity is no longer the barrier Cost savings overwhelm security objections Challenges Remain
Which platform to target Which paradigm to follow (Native or WebApp) Accordion Form Factors Security is still a risk
Apps Over Assets
© 2011 bigmenoncontent.com
IT must still address issues of data security and development logistics that are made more complicated with mobile delivery.
It’s a dirty job but somebody has to do it
© 2011 bigmenoncontent.com
Trend #2Industrial Strength Security Moves Outside the FirewallSecurity capabilities for mobile content and application delivery are becoming industrialized. IT no longer has ride on the bleeding edge to deliver basic capabilities.
© 2011 bigmenoncontent.com
Things that go beep in the night
IT has legitimate concerns about mobile computing and mobile content initiatives are not immune even with basic publishing model.
© 2011 bigmenoncontent.com
Tools and patterns have matured making risk acceptable
Mobile VPN Enabling Access To Existing Systems Security Aware Clients Cloud Trusts
Public Sector Could Actually Lead Private Sector Public Data Easier To Mobilize Federal Initiatives Drive Acceptance Conservative Agencies Embrace Mobile Form
Factors
Off The Bleeding Edge
© 2011 bigmenoncontent.com
Trend #3Content Management Entering The JetstreamApplications and data moving to mainstream cloud offerings accelerate mobile content enablement.
© 2011 bigmenoncontent.com
Mobility and Cloud Adoption Are Symbiotic Acquisition and Adoption
OPEX vs. CAPEX Business vs. IT Initiated
Delivery Decisions Without Debate Validated Requirements Core Features Security Paving The Last Mile
Cloud Content Acceleration
© 2011 bigmenoncontent.com
Trend #4Service Enabling Existing ApplicationsLeveraging BPM and SOA IT departments are rethinking monolithic applications to move discreet use cases onto mobile platforms.
© 2011 bigmenoncontent.com
Enable access to existing processes with mobile transactional components
Beyond eMail
© 2011 bigmenoncontent.comSource : EMC xCP xCelerator – Travel Portal Samplehttps://community.emc.com/community/edn/documentum
Trend #5Mobile Enabling Development ToolsMulti-Platform Integrated Development Environments (IDE’s) and full lifecycle hosted mobile application services accelerate traditional IT release cycles.
© 2011 bigmenoncontent.com
Write Once, Run Use Anywhere
Internal granular services expose enterprise data
Cloud application deployment services solve for BYOD
It is now faster to develop, deploy and dispose than to analyze, agonize and alienate.
© 2011 bigmenoncontent.com
Trend #1 – The Choice Computing Paradox
Trend #2 – Industrialization of Cloud & Mobile
Security
Trend #3 – Mainstream Cloud Content
Management
Trend #4 – Service Enabling Existing
Components
Trend #5 – Mobile Enabling Development
Environments
Trends to Happier IT
© 2011 bigmenoncontent.com
How Do We Get Along
Acknowledge each other’s challenges
Accept IT’s requirements Appify experience expectations Adopt Incrementalism Assume multi-cloud integration
© 2011 bigmenoncontent.com
Discussion
© 2011 bigmenoncontent.com
Lee DallasCo-Founder, Big Men on ContentDay Job - EMC, Partner Alliances
[email protected] : ldallasBMOC
Thank You
© 2011 bigmenoncontent.com