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Making IT Happy With Mobile Content Management Lee Dallas Big Men On Content http://bigmenoncontent.com © 2011 bigmenoncontent.com

Making IT Happy With Mobile Content Management

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Mobile content management will change the way you work but not everybody is happy about it. IT policies, methodologies and whole departments stand between you and the success of your mobile initiatives. This session will address trends in the mobile market that are making overcoming these objections easier than ever and turning your IT department into a driver instead of a drag on your mobile initiatives.

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Page 1: Making IT Happy With Mobile Content Management

Making IT Happy With Mobile Content Management

Lee DallasBig Men On Content

http://bigmenoncontent.com

© 2011 bigmenoncontent.com

Page 2: Making IT Happy With Mobile Content Management

Who Are The BMOC?Opinions and discussions about content management by two of the biggest names in the business (measured by weight not volume)

DisclaimerThe opinions expressed here are the personal opinions of the authors. Content is not read or approved in advance by EMC and does not necessarily reflect the views and opinions of EMC.

© 2011 bigmenoncontent.com

Marko Sillanpää[email protected]:msillanpaaBMOC

Page 3: Making IT Happy With Mobile Content Management

Content must be more than simply managed – it must be manageable while in motion.

What does mobile really mean for us?

From a personal wireless device outside your brick and mortar you must be able to:

Consume Converse Capture Contribute Collaborate

© 2011 bigmenoncontent.com

Page 4: Making IT Happy With Mobile Content Management

The Worst Kept Secret in TechnologyIT Really Does Hate You

© 2011 bigmenoncontent.com

Page 5: Making IT Happy With Mobile Content Management

In a perfect world no one would be able to use

anything

- Mordac, Preventer of Technology

Why IT Hates You

You break things You control the money You ask for things you

can’t afford You break the rules and

hold them responsible You hate them too

© 2011 bigmenoncontent.com

Page 6: Making IT Happy With Mobile Content Management

Disruption of the balance between productivity and risk that IT is tasked with maintaining.

Why IT Hates Mobile Content

Introduction of Risk Loss of control Access and Location eDiscovery

Consumerized Expectations User Experience Pace of Delivery

Threat to Entrenched Development Practices

Outdated Funding Models

© 2011 bigmenoncontent.com

Page 7: Making IT Happy With Mobile Content Management

How Do We Get AlongWhat are the trends in the market that will make mobile enablement of content applications palatable to more IT organizations?

© 2011 bigmenoncontent.com

Page 8: Making IT Happy With Mobile Content Management

Trend #1 The Paradox of Choice Computing is Changing EverythingThe users – not IT – will determine the platform and form factor for consuming enterprise content and data. The very thing that appears to be the greatest threat will make possible the greatest gain.

© 2011 bigmenoncontent.com

Page 9: Making IT Happy With Mobile Content Management

To deploy or not to deploy…

Companies must make a strategic decision to either own or enable user technology to meet the demand for consumer technology.

© 2011 bigmenoncontent.com

….Enablement is winning

Page 10: Making IT Happy With Mobile Content Management

Deliver Logic Over Logistics Connectivity is no longer the barrier Cost savings overwhelm security objections Challenges Remain

Which platform to target Which paradigm to follow (Native or WebApp) Accordion Form Factors Security is still a risk

Apps Over Assets

© 2011 bigmenoncontent.com

Page 11: Making IT Happy With Mobile Content Management

IT must still address issues of data security and development logistics that are made more complicated with mobile delivery.

It’s a dirty job but somebody has to do it

© 2011 bigmenoncontent.com

Page 12: Making IT Happy With Mobile Content Management

Trend #2Industrial Strength Security Moves Outside the FirewallSecurity capabilities for mobile content and application delivery are becoming industrialized. IT no longer has ride on the bleeding edge to deliver basic capabilities.

© 2011 bigmenoncontent.com

Page 13: Making IT Happy With Mobile Content Management

Things that go beep in the night

IT has legitimate concerns about mobile computing and mobile content initiatives are not immune even with basic publishing model.

© 2011 bigmenoncontent.com

Page 14: Making IT Happy With Mobile Content Management

Tools and patterns have matured making risk acceptable

Mobile VPN Enabling Access To Existing Systems Security Aware Clients Cloud Trusts

Public Sector Could Actually Lead Private Sector Public Data Easier To Mobilize Federal Initiatives Drive Acceptance Conservative Agencies Embrace Mobile Form

Factors

Off The Bleeding Edge

© 2011 bigmenoncontent.com

Page 15: Making IT Happy With Mobile Content Management

Trend #3Content Management Entering The JetstreamApplications and data moving to mainstream cloud offerings accelerate mobile content enablement.

© 2011 bigmenoncontent.com

Page 16: Making IT Happy With Mobile Content Management

Mobility and Cloud Adoption Are Symbiotic Acquisition and Adoption

OPEX vs. CAPEX Business vs. IT Initiated

Delivery Decisions Without Debate Validated Requirements Core Features Security Paving The Last Mile

Cloud Content Acceleration

© 2011 bigmenoncontent.com

Page 17: Making IT Happy With Mobile Content Management

Trend #4Service Enabling Existing ApplicationsLeveraging BPM and SOA IT departments are rethinking monolithic applications to move discreet use cases onto mobile platforms.

© 2011 bigmenoncontent.com

Page 18: Making IT Happy With Mobile Content Management

Enable access to existing processes with mobile transactional components

Beyond eMail

© 2011 bigmenoncontent.comSource : EMC xCP xCelerator – Travel Portal Samplehttps://community.emc.com/community/edn/documentum

Page 19: Making IT Happy With Mobile Content Management

Trend #5Mobile Enabling Development ToolsMulti-Platform Integrated Development Environments (IDE’s) and full lifecycle hosted mobile application services accelerate traditional IT release cycles.

© 2011 bigmenoncontent.com

Page 20: Making IT Happy With Mobile Content Management

Write Once, Run Use Anywhere

Internal granular services expose enterprise data

Cloud application deployment services solve for BYOD

It is now faster to develop, deploy and dispose than to analyze, agonize and alienate.

© 2011 bigmenoncontent.com

Page 21: Making IT Happy With Mobile Content Management

Trend #1 – The Choice Computing Paradox

Trend #2 – Industrialization of Cloud & Mobile

Security

Trend #3 – Mainstream Cloud Content

Management

Trend #4 – Service Enabling Existing

Components

Trend #5 – Mobile Enabling Development

Environments

Trends to Happier IT

© 2011 bigmenoncontent.com

Page 22: Making IT Happy With Mobile Content Management

How Do We Get Along

Acknowledge each other’s challenges

Accept IT’s requirements Appify experience expectations Adopt Incrementalism Assume multi-cloud integration

© 2011 bigmenoncontent.com

Page 23: Making IT Happy With Mobile Content Management

Discussion

© 2011 bigmenoncontent.com

Page 24: Making IT Happy With Mobile Content Management

Lee DallasCo-Founder, Big Men on ContentDay Job - EMC, Partner Alliances

[email protected] : ldallasBMOC

Thank You

© 2011 bigmenoncontent.com