1. The Internet andInteractive MediaHendy Jati SasongkoFreddy
Mei Haiyun
2. Pengantar : The Dark Side of The Internet 3.
ObjectivesMemahami perubahanhubungan antaracustomer dan brand diera
internetMemahami peraninternet dalam IMCserta keuntungan
dankelebihannyaMemahami tolakukur keberhasilandari tiap
mediaMengetahui berbagaimacam media pilihandari internet
danperannya dalam IMC 4. A Brief History of the Internet1994-
Internet started- The connection of 2computer at
StanfordUniversity19931969- Development of theWorld Wide Web(WWW)-
1st advertisements onthe Web 5. INTERNET IS INTERACTIVE, allowing
for a two-wayflow. Consumers not only control when and which
messages andcontent they are exposed to, but now provide their
owncontent, offer their own goods and service for sale, and
providefeedback on the same as provided by others 6. Web
ObjectivesSites are now designed to accomplish a number
ofobjectives and have become much more creative, by promotingbrand
images, positioning, and offering promotions, productinformation
and products and services for sale with manyallowing interactivity
7.
WebObjectivesInformationPurposeSalesObjectivesAdditionalCommunication
8. Developing andMaintaning a Website 9. Developing andMaintaning a
WebsiteThe role of the website :The place where information is made
avalaible tousers of the internet by the provider 10. Combination
ofcreativityEffectivemarketingContinualupdating of thesiteOther
media mustbe integrated withthe websiteTo attract visitors to the
site and have them returnto it requires : 11.
CommunicationObjectives ! 12.
MenciptakankesadaranterhadapperusahaanMembangkitkanminatMenyebarkaninformasiMenciptakancitra
perusahaanMenciptakanbrand yang
kuatMenstimulasitrialMenciptakandesas-desus(buzz)MemperolehpertimbanganE-Commerce
13. Menciptakan kesadaran terhadap perusahaan 14. Membangkitkan
minat 15. Membangkitkan minat 16. Menyebarkan informasi dan
memperoleh pertimbangan 17. Menciptakan citra perusahaan 18.
Menciptakan Brand yang kuat 19. Menstimulasi trial 20. Menciptakan
desas-desus (buzz) 21. E-Commerce 22. The Internetand
IntegratedMarketingAdvertisingSalesPromotionPersonalSellingPublicRelationDirectMarketing
23. transactionfeedbackWeb 1.0Web
2.0InteractionConversationContribution 24. Advertising onthe
InternetBannerSponsorshipsPop-Ups /Pop-UndersIntersitialsLinksPaid
SearchBehavioralTargetingContextualAdsRich Media(web 2.0) 25.
Banner 26. Sponsorships 27. Pop-Up/Under 28. Intersitials 29. Links
30. Paid search 31. Behavioral Targeting 32. Contextual Ads 33.
Rich Media(web 2.0)OnlineCommercialsVideo
onDemandWebisodesSocialNetworkingUser-GeneratedVideoSharingPodcastingRSS
(ReallySimpleSyndication)BlogsVirtualRealityAugmentedRealityQR
Codes 34.
